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| June 23, 2016 |
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Greenhouse Grower
As you know all too well, plant sales often start strong in the spring, level out in the summer, and peter out in the fall. With only a few months to make enough money to keep the lights on and some extra to spare, smart companies are always on the lookout for sales extenders.
Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can maintain your sales momentum going strong.
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Green Profit
There are the plants that shock everyone because they’re never been seen before in cultivation. Digiplexis and echibeckia come to mind — the new “hot” intergeneric hybrids. Then there are the plants that shock everyone.
The new Brocade Geranium series from Dümmen Orange is firmly in that second category. Kate Santos, director of operations for Dümmen Orange, says the series strikes the perfect balance of old and new.
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The Produce News
The past year’s El Niño Southern Oscillation weather system took a major toll on many growing regions of the Americas. Sporadic field crops and orchards were badly damaged or suffered severe loss. For a while during the past winter and early spring, short volumes on commodities as well as specialty items caused market havoc.
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Phys.org
The African violet is one of the world's most common houseplants. You can buy it at Lowe's. You can get it at the nursery. You can find it in the grocery store.
But in the wild, this flower that blooms in brilliant shades of purple and pink is imperiled. The clearing of forests for timber and agriculture has endangered its native habitat, which forms a land-based archipelago of sorts, consisting of the highest points of the Eastern Arc Mountains that run through Kenya and Tanzania.
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By Kelly Sharp
 Recently, I had my very first experience with a ride-sharing app. All I had to do was download the app to my phone and register for services. Within minutes, the driver, who was personable and timely, arrived at my location and took me to my destination. Now, when I say ride-sharing app, did you automatically assume Uber? Well, that's why differentiation is important between businesses.
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Small Business Trends
When you’ve been writing content for your business for a number of years, it’s easy to get in the habit of doing the same thing over and over again. As a result, it’s possible that your content is becoming less and less effective. Don’t worry, though. In order to reverse this trend, all you need are a few simple tweaks.
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By Emma Fitzpatrick
 If you feel like your Facebook posts haven’t been reaching as many eyes as they used to, well, you’re right. A new study confirmed what many businesses suspected. After analyzing over 3,000 Facebook pages, researchers found the organic reach of posts dropped 42 percent. As such, brands are having an increasingly difficult time connecting with their customers on Facebook. So, what can you do to increase the organic reach of your posts?
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The Huffington Post
Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why.
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