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A store by any other name
Lawn & Garden Retailer
A garden center is more than just a store; it's a place people shop to create an environment they want to come home to. A strong brand serves as a powerful tool for differentiation, fostering customer loyalty, and commanding perceived value. A strong brand is in your logo, signage, every aisle, and even the way your employees interact with customers. Consistency is key to building trust, making customers feel part of something special, and keeping them coming back for more. Read More
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Shrinking profits
Green Profits
Garden centers often experience shrinkage in their assets, which can be attributed to internal theft, external theft, or operational failures. This shrinkage can have a significant financial impact, as disappearing tools, supplies, and equipment can lead to a write-off from profits. To overcome operational failures, garden centers should implement a system called "GIGO" (Garbage In, Garbage Out) and ensure all inputs are accurate and timely. Read More
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Global advocacy: Driving policy change and the industry's future
TSNN
The business events industry is advocating on issues such as international travel and sustainability. The International Association of Exhibitions and Events (IAEE) and the European Exhibition Industry Alliance (EEIA) are working to reduce visa wait times and address climate change impacts. Read More
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Reddit shares tips for holiday marketing campaigns
Social Media Today
Reddit has revealed that its users are increasingly using the platform for holiday shopping research, with many seeking deals six months out from the holiday season. The platform has become a key discovery and validation tool for many, providing real reviews and advice on products and brands to gift. Reddit has suggested that brands should align their campaigns with seasonal shopping behaviors, plan marketing outreach accordingly, and align with holiday trends. The platform is also becoming a facilitator of product research through its partnership with Google. Read More
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How to increase in-store sales with online marketing
Business.com
In today's digitally driven world, the boundaries between online and offline shopping are merging. Small businesses can increase in-store sales by focusing on their online marketing efforts. Strategies include using your website for digital marketing, using email marketing to boost engagement, using text message marketing to bring in more customers, and using social media marketing to enhance customer relationships. Read More
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