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.TRADE SHOW NEWS
5 secrets to fix your lackluster virtual trade show
TSNN
What if you could recreate all the energy and excitement of a trade show without the pushing, shoving, booth bunnies or the trolls whose sole mission is to load their vendor logo bags with every piece of swag they can grab? Virtual events came of age in 2020 and are now dominating all discussions about the future of events. They are expected to grow at almost 23% annually until 2027, and this prediction came before the pandemic pulled the plug on every imaginable in-person event.
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Trade show leaders debate 'who owns the data?'
TSNN
Prompted by a previous panel with four digital event platform CEOs held June 10 during UFI, The Global Association for the Exhibition Industry’s European Conference, in which eyebrows were raised when it was mentioned that digital event platforms owned customer data, UFI hosted a new panel to debate the issue last week with five top trade show organizing companies.
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.MARKETING
6 Instagram marketing strategies for small businesses
Entrepreneur
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it.
As the photo-sharing platform continues to grow, so does its influence on its users buying habits.
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8 tips for staying creative in your content marketing
Business 2 Community
Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign.
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.INDUSTRY NEWS
Converting a suburban yard into a wildlife oasis, one plant at a time
The Washington Post
When Jane Gamble and her husband, David Leider, moved into their suburban house in Northern Virginia five years ago, little had changed by way of the landscape from the time the home was built in the early 1960s.
The brick Colonial-style home sat in an expanse of lawn that stretched from curb to foundation, with a few hedges of old-fashioned shrubs scattered around the edges, including the invasive exotic barberry.
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How to create a secret garden in your own backyard
The New York Times
On the north side of Matilda Goad’s home in London, tucked in a nook between the kitchen and the living room, is a small courtyard paved with granite cobblestones. The narrow yard, flanked on one side by a clematis-strewn fence, has a distinctly rural feel, partly thanks to a salvaged Butler porcelain sink propped against the left-hand wall that, on a bright day in June, is filled with soaking dahlia tubers and foxgloves ready to be planted.
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7 beautiful, edible flowers that are easy to grow at home
MBG
A feast for more than just the eyes, certain edible flowers can add a colorful, antioxidant-rich finishing touch to summer salads, soups, and cocktails.
While you can find these bright little numbers at the farmers market and some grocery stores, growing them at home is all the more rewarding. Picking edible flowers from your own organic garden is often the safer move, too, as you'll be confident that they were grown without chemical herbicides or pesticides.
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