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Digital technology helps crack the millennial code
Today's Garden Center
The pace at which digital marketing tools are evolving and advancing can be intimidating. While you might not be comfortable with the wide range of tech tools or social media at your fingertips, anyone under the age of 30 has known nothing but a world with social media and smartphones. What’s more, the use of these tools can be the best resource you have to bridge the gap between your store and your customers.
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'What about' upselling your lawn and landscape services?
By Fred Berns
 What's a great way for lawn and landscape firms, garden centers, nurseries and other green industry companies to boost sales in these competitive times? Ask current clients about future needs. Ask: "What about ...?" No question leads to more sales than one with those two words. As in: "What about fertilizer application?" Or: "What about insect and weed control?" Many clients have other needs. What they don't have is knowledge that you can handle them.
2015 spring crops report: Rain soaks spring sales
Greenhouse Grower
Rain, rain and more rain. That was the story this spring for the large majority of growers across the U.S. And where it wasn’t too wet, it was too dry. Drought conditions cut sales in the West and Southwest.
But it wasn’t all bad. Eighty-nine percent of respondents to Greenhouse Grower’s 2015 Spring Crops Survey declared the season a success, despite its challenges.
Gardeners and property owners urged to plant milkweed to save monarch butterflies
Tech Times
The iconic monarch butterfly is one of the most recognized butterflies in North America. However, its number is dwindling fast, a phenomenon blamed on changing land use, the use of stronger pesticides and deforestation.
The monarch is threatened to become an endangered species, prompting authorities and organizations to call for the help of the public to prevent this from happening.
4 ways to rock social — regardless of network
By Emma Fitzpatrick
Every social media network has its own quirks and best-practice rules. Yet keeping all those tips and tricks top of mind can prove to be tough — especially if you're juggling other aspects of business. Luckily, there's a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. First, it's important to unify your brand's profiles.
6 strategies to make your business sizzle this summer
Entrepreneur
Is a summer slowdown inevitable for your business? According to a survey by digital media company Captivate Network, summertime can have a negative impact on the workplace. The survey found people reporting drops in productivity, dips in attendance and increased project turnaround time. However, such setbacks need not be the case.
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A day in the life of marketing
Direct Marketing News
The diversity of roles that comprise the marketing discipline is as varied as the millions of companies that use marketing to connect with customers and propel their businesses forward. And individual marketers' activities are often as changeable from day to day as the weather in south Florida on any given summer day. Consequently, illustrating a “typical” day in marketing is all but impossible.
How much sales experience do your employees need?
By Betsy Harper
My next door neighbor, Jack, is putting a new, fancy deck on his house — again. The first try didn’t quite work out the way he wanted for two reasons. The first is that Jack, above all things, is a really nice guy. The second is that Jack is frugal. I know some managers who are like Jack. They've hired people they know who don't have the right amount of experience for the job, or they hire people who only fit into their budget.
Missed last week's issue? See which articles your colleagues read most.
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