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.TRADE SHOW NEWS
Groups continue to explore new hybrid conference formats
Associations Now
With the coronavirus still a factor, associations are experimenting with different meeting formats. Two associations discuss why they opted for a meeting that had virtual and in-person components of the same event held a week apart, and how those events turned out.
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Business travel: One step forward, one step back
Meetings Net
The latest twists in the COVID pandemic — the rapid spread of the Delta variant as well as the discovery of another “variant of interest” that scientists have named Mu — are weighing heavily on the recovery of individual and group business travel.
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.MARKETING
How to succeed on social media by using your competitors
Entrepreneur
Social media marketing can all be a bit of a haze, especially if you’re going into it with an untrained eye. Your posts are getting interactions, but are they getting enough? What could you do to make them perform better? Are the conversions you're making off of social media ads enough to justify the time spent?
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Defining the power of local marketing
Forbes
Who is a successful business owner or marketer today? The one who has a lot of tools in their pocket and the one who knows exactly how and when to use them effectively. Let’s imagine you're facing the task of getting more in-store traffic to a point of sale while you are already engaging all possible offline and online ads.
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Discover the most affordable, largest-capacity compost bin on the market. The GEOBIN Composter is ideal for all skill levels, from beginners to master gardeners.
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.INDUSTRY NEWS
Why you should do your spring planting in the fall
The New York Times
Gardening is not so much about following rules, says Rebecca McMackin, as it is about following rules of observation. For Ms. McMackin, the director of horticulture at the 85-acre Brooklyn Bridge Park, that means keeping in mind goals that will support wildlife in the garden, and the greater ecology.
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Building a picturesque butterfly garden, no matter how small your space
Seattle Times
When my friend told me that the butterflies in her garden were one of her great joys during the pandemic, I was a bit envious. She had a home with a yard, whereas I lived in an urban apartment with a small balcony. I didn’t think I had the space to create an enticing setting for butterflies.
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Amid a fall garden brimming with autumn colors, add a bright splash of rosiness
Seattle Times
Pink is to autumn like coarse sea salt is to an artisanal chocolate caramel — a stroke of brilliance on an already-good thing. In a garden filled with tawny shades of olive, orange and gold, glowing pink blossoms energize these last few weeks before the dormant season gets seriously underway. Here are a few rosy autumn gems to spark the finish of your garden’s growing season.
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