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September 9, 2020

TRADE SHOW NEWS

3 key virtual event takeaways that keep coming up MemberClicks As more and more virtual events take place, event planners are learning the differences between creating online and in-person experiences. And the thing is, they’re all having the same observations. We’ve heard similar feedback from planners at associations, association management companies, and chambers of commerce. READ MORE

GES study: Majority of attendees surveyed are open to returning to live events Trade Show News Network If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic? That’s the question event organizers continue to struggle with, yet new data from event marketing and planning company GES sheds some light on the answer. READ MORE

How to approach virtual events as a long-term marketing strategy Forbes Well, 2020 hasn't been going the way you planned, has it? That seamless marketing plan you spent countless hours perfecting, which probably included a calendar of events along with a sizable budget for them, is now out the window. Instead of canceling, you want to lean into online platforms and pivot to virtual events, but how can you ensure that you're maximizing your planning efforts and your event dollars? What kind of mindset should you adopt when approaching virtual events? READ MORE

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INDUSTRY NEWS

MULTIBRIEFS EXCLUSIVE Dig this: Get in the garden for a long, healthy life By Bob Kowalski Getting to work in the garden can bring homegrown nutrition, but it also can improve your physical fitness and maybe extend your life. In this era of work-from-home and Zoom meetings, a garden provides a hobby that will get you up and moving, and give you a place to take a break from the keyboard. Cornell researchers recently reported that 10 minutes in a natural setting can act as stress relief. The study focused on college students, but the results translate to all walks of life. READ MORE

How artificial intelligence will guide the future of agriculture Growing Produce Artificial intelligence, or AI as it is more commonly called, has become more prominent in conversations about technology these days. But what does it mean? And how might it shape the future of agriculture? In many ways, AI is already at work in agricultural research and in-field applications, but there is much more to come. READ MORE

Autumn gardening tasks are a labor of love The Frederick News-Post Ahhh. September. Warm days, cool nights. Hopefully, you are reading this column, sitting outside, enjoying the fruits (and sights) of your hard labor. Once you’ve figured out what to do with all of those zucchinis and cucumbers, here are a few early fall tasks on which to focus. I say “tasks,” but they’re really a labor of love. READ MORE

MARKETING

Marketing in the age of resistance Harvard Business Review Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they support to back up those platitudes with action. READ MORE

7 crucial marketing automation workflows you need for building campaigns MarketingProfs Marketing automation takes digital contact with customers so much further than en masse generic email sends. Through a series of steps — a workflow — the automation process delivers the right content at the right time, helping to maximize conversions and sales. In short, a workflow defines the business processes that the marketing automation system needs to use, in concrete terms. Crucially, because it is automated, the workflow is completely scalable. READ MORE

What Vans can teach us about influencer marketing Entrepreneur Brothers Paul and Jim Van Doren opened up a storefront at 704 E. Broadway in Anaheim, California, on March 16, 1966. They manufactured shoes right out of their shop and named their fledgling business the Van Doren Rubber Company. On opening day they sold 12 pairs. And 50 years later, that company is better known as Vans, and it's generating $11.8 billion a year in revenue. This is the story of how they became one of largest shoe brands on the planet and what marketers can learn from them. READ MORE

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