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In an effort to enhance the overall content of My Garden Center, we'd like to include peer-written articles in future editions. As a member of LGMA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Seeing red: Poinsettias still dominate the Christmas plant market
Garden Center Magazine
For people who celebrate the Dec. 25 holiday, it’s not Christmas without an adorned fir tree. It’s not Christmas without the twinkling lights. And it’s not Christmas without red poinsettias encased in foil. Though growers, breeders and garden center retailers branch out and offer apricot or pink hues, the traditional red look still dominates the poinsettia market.
Growing a magnificent crop of hardy lavender
Grower Talks
In the garden, lavender is a durable, drought and deer resistant perennial. In production, it’s not so easy. Here’s a recipe for success when growing lavender in greenhouses and outdoor growing facilities.
Flower delivery service blossoms in San Francisco
Greenhouse Management
The latest craze in Silicon Valley is to create an Uber-like startup for everything. There's Uber for delivery (Postmates), Uber for food (Sprig and Munchery), and now there is BloomThat, an Uber for flowers.
BloomThat launched 1.5 years ago as a "ridiculously fast" flower service that will deliver a reasonably priced bouqet anywhere in San Francisco in 90 minutes or less.
Ever wondered about meat-eating plants?
The Washington Post
Plants and animals usually have different ways of feeding themselves. Within the animal kingdom, herbivores eat plants, carnivores eat mostly herbivores, and omnivores eat both. When animals die, their bodies decompose (break down) and return nutrients to the soil that help plants grow. Most plants don’t eat anything. Instead, they use light from the sun to convert water and carbon dioxide into a sugar that helps them grow.
A farm bill that harvests debt
Bloomberg
When does a $23 billion spending cut result in no savings at all? When it's part of the U.S. farm bill.
Just a few weeks ago, the newest bill — a grab bag of subsidies for farmers and federal nutrition programs — went into effect. It was meant to save money by swapping $5 billion in annual direct payments to farmers with a new kind of crop insurance.
3 more reasons for brands to use Instagram to boost influence and drive sales
Entrepreneur
Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized" content.
Social media leads small business marketing efforts
BusinessNewsDaily
If there's one thing most small businesses have in common, it's their love of social media marketing, new research finds.
Small businesses rely more on social media marketing than on any other form of advertising, according to a study from local media and advertising research firm BIA/Kelsey. Specifically, nearly three-quarters of small and medium-size businesses are investing in some form of social media marketing.
Manager or leader — which is best?
By Anne Rose
 There's an old expression: "Managers do things right, and leaders do the right things." It is true that managers and leaders look at the world differently and exhibit opposite styles of interacting with their environment. Managers like to maintain the status quo, hold things static. Leaders, in contrast, frequently push the boundaries of possibilities. Managers want to tidy the present, while leaders want to expand the future. Look around your company, and you'll see both types — as supervisors and as subordinates. So, which style is better?
How sustainable is your marketing?
Business 2 Community
What does sustainability mean to you? When I consider the term, my mind jumps to the environment — achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain, support or endure. So in marketing, the term takes on a slightly different meaning.
Missed last week's issue? See which articles your colleagues read most.
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