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| November 20, 2019 |
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 LGMA provides FREE Marketing Support for Exhibitors & Organizers
Grow Your Business @ Events — Plan for Success & Stay Connected
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The Tradeshow Network Marketing Group
Creating engagement with attendees has become the driving force of modern meetings and events. After all, if the people at your event aren’t immersed in the content and messaging you’re offering, what’s the point of them being there at all? This is your opportunity to bond with them in a highly relevant way, on their terms, to deliver an experience that reinforces why they are gathered and what they will take away when they leave.
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Trade Show News Network
The event industry has a problem. Thousands of bright-eyed, enthusiastic and talented new staff join our great companies each year and throw themselves into the fast-paced world of event delivery. Then they leave. Sure, a good number move on to greater things in the same company, but research suggests that the U.S. trade show industry is losing over $1 billion per year down a black hole of mid-level vacancies that really should be filled by developing and retaining the employees they already have.
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Las Vegas Sun
Landscapes need less water in colder months, however, specific plants may need special attention. Be sure to give each one an individualized touch. "Determine if your plants are winter hardy and safeguard them accordingly," said Fritz Kollmann, Botanical Garden Supervisor at Springs Preserve. Before freezing temperatures strike, cover sensitive plants and move potted plants to a protected area or covered patio. "Cover frost-sensitive foliage with frost cloth or blankets to prevent damage," Kollmann said.
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An independent study conducted by the State of Connecticut Department of Forestry and Horticulture tested ten commercially available deer repellents to determine the most effective deer repellent. Bobbex Deer was ranked #1! Not only did Bobbex score an impressive Protective Index score of 93%, but it is natural, safe, lasting, and effective. Bobbex is proven to be a better deer repellent solution!
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Knox Village Soup
Tom Seymour writes "I recently visited a business contact and was impressed by her small but flourishing garden. Everything from herbs to vegetables and flowers were present. The secret to a successful, small garden is to not plant too much of one thing. That is easier said than done, since it's a natural tendency to over-plant. Consider Swiss chard, for instance. Most of us plant great, long rows of chard, only to utilize a small portion of the bulk. But chard, if spaced far apart, can grow to huge sizes."
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Horticulture Magazine
Too often it is assumed that just because a plant grows in a gardener’s region it will do well in every garden within that region. Unfortunately, even native plants grown in the wrong conditions will become weakened and troublesome over time, while plants grown in their preferred conditions will flourish with less care. The right choices will allow you to spend time enjoying a healthy garden rather than tending to a weak one.
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CMS Wire
As a marketer, there is always a new channel to pursue, advertising trend to follow or content best practice to implement. And you need to stay up to date with it all — or risk missing out on valuable opportunities to promote your message. But how do you know what advice is worth listening to amidst all the chatter? If you struggle to answer this question, you are not alone. According to recent research from Accenture, 90% of CEOs and CMOs foresee the role of marketers changing significantly over the next few years.
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Financial Post
Aimee Sloggett was thrilled when social influencer moms Cat and Nat approached her at a charity gala in 2015 about promoting her mobile beauty services company, Wink and Wave, which she had started a year earlier as a part-time effort while working a day job in television production. The focus of her business, which targeted busy moms and female executives, was an ideal match for one of Canada’s largest mommy blogger teams.
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By Joseph Brady
 Cash flow is the money that flows into your business and out of it. The inflow of cash to your business comes from sources like invoices, customer payments, savings and returns on investments. Cash flow is the backbone of any successful business. However, most business owners make the erroneous assumption that good revenue and profits indicate stable financial health. According to the Small Business Administration, however, a lack of cash flow management is the No. 1 reason most businesses fail.
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