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| November 22, 2018 |
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Trade Show News Network
If your company is deliberate in trade show planning, goal setting, execution and post-show lead follow-up, your exhibits program should be very successful. If you aren’t deliberate and proactive, then there is a good chance that each trade show is just an “expensive appearance” for your company.
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Meetings Net
An event design seminar at October's IMEX America in Las Vegas began with a slide showing a photo of a group of happy couples on a beach eating seafood and drinking Champagne. The invitation to the event read, “Join us for a beachfront crab boil featuring live bands and fireworks.” It looked like a lot of fun. What could possibly be unwelcoming about this event?
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An independent study conducted by the State of Connecticut Department of Forestry and Horticulture tested ten commercially available deer repellents to determine the most effective deer repellent.  Bobbex Deer was ranked #1! Not only did Bobbex score an impressive Protective Index score of 93%, but it is natural, safe, lasting, and effective. Bobbex is proven to be a better deer repellent solution!
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Associations Now
Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event.
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Event Industry News
Audience engagement is a much-discussed topic, but true engagement is still very elusive. In a competitive marketplace, every event should be looking to create strong and lasting connections with its audience to ensure a healthy future. People need to feel part of something and events that do not engender this feeling of belonging will soon fall by the wayside.
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Greenhouse Grower
Plant growth attributes, including plant size, branching, pigmentation, and flowering time, can all be influenced by light quality, which refers to the spectral distribution of radiation. Thus, using LEDs for indoor plant lighting enables full control of the light spectrum to elicit desired plant growth and developmental responses.
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Popular Mechanics
Just because the temperatures are dropping doesn’t mean your green thumb should freeze over. Here are some gardening gift ideas that’ll get you through the winter and welcome you into spring.
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Greenhouse Grower
Micro-ergonomics is the art of identifying the smallest flaws in a production process and avoiding the accumulation of very large inefficiencies. It starts with attention to the details of production practices, and it requires knowledge about the principles of how to get the most production from the least stress on the human body.
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By Emma Fitzpatrick
Digital outpaces every other sector — whether we’re talking about online shopping or overall marketing trends. As you start planning for 2019, you should know that digital’s seemingly exponential growth is continuing, so you should plan on spending more on online efforts. For reference, 82 percent of marketers plan to spend more of their budget on digital media, according to Nielson’s 2018 CMO report. On average, they plan on increasing their digital media budget by 49 percent. To make that happen, 44 percent plan to cut back on their traditional media spending.
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Entrepreneur
More than 20 years ago, in Permission Marketing, I narrated the beginning of a revolution.
It's about attention. Scarce attention.
Marketers had been stealing it, abusing it and wasting it. Spam was free, so spam some more. Spam, spam, spam.
Email spam, sure, but all sorts of spam. Constant efforts to steal our attention and precious time, which we can't get back.
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Small Business Trends
A robust content promotion strategy has become a non-negotiable element of a successful content marketing plan.
Simply throwing your articles out into the social jungle doesn’t yield much. Go ahead, pop on over to Twitter or Facebook and search for the terms you’re targeting. It’s a wasteland of content that people put time into with little to no engagement.
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