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Why members recommend association membership to colleagues
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What influences someone to join a nonprofit association? According to a 2012 association study, recommendations from advisors, colleagues, experts, families and friends has the most influence on a person's decision to join an association. In fact, 32 percent of association members state that they joined based on the recommendation of another person, with 14 percent receiving recommendations from families and friends. Another 14 percent received recommendations from colleagues and 6 percent from advisers and experts. With nearly one-third of association membership coming from word-of-mouth marketing from someone they know, what causes someone to recommend an association? More

2012 MASAE Calendar of Events

Date Event More Information
June 6 MASAE Mid-Year Conference: The Inn at Penn, Philadelphia Information
July 13 Webinar: Relationship Marketing with Ron Rosenberg Information
Sept. 20 Best Practices for Effective Facilitation Information
Nov. 28-29 MASAE Annual Conference & Exhibition: Trump Taj Mahal, Atlantic City, N.J. Information

Get your presentation copy of May 23 financial matters seminar
MASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The May 23 MASAE seminar "Managing Risk, Preventing Fraud, and Investment Best Practices for Your Association" held at Association Headquarters in Mt. Laurel, N.J., provided great information for dealing with a variety of financial issues association professionals face in managing their organizations. Thanks to Don Isaacson, Glen Walton and Jim Dargusch for their presentations. If any MASAE member would like copies of the presentations, please call the MASAE office at 973-283-4347.

Growing people: The heart of the organizational transformation
Management Innovation eXchange    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every year companies spend billions of dollars on training and development, trying to help their people become more engaged, more innovative and better leaders. Training programs excel in introducing new ideas and perspectives, delivering feedback and assessment data, and teaching basic skills. Yet today's tools and programs leave so much human potential on the table. What is needed to inspire learning and development that truly is transformational and lasting? More

Make your best practices better: Managing volunteer leaders
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When you work for an association or nonprofit, most likely you will come into contact with volunteers — or volunteer leaders (aka board and committee members). This blog post is for those of you who work directly with, or even manage, volunteer leaders. More

Likes and tweets: Social media, an effective tool for exhibitors
Association TRENDS    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations should encourage their exhibitors to use social media to build traffic to their booths as new research suggests increased benefits as a direct result of such campaigns. More

Tips that made Steve Jobs' presentations the world's best
Leadership Expert    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How many presentations do you go to that just are plain boring? How many lose your attention because you are facing death by PowerPoint? As leaders you will be under close scrutiny, so give yourself the edge using secrets that made Steve Jobs' presentations the world's best. More

MASAE Thanks Our Supplier Partners

5 tips for nonprofit leaders to engage online
Frogloop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Allyson Kapin, a leader and expert in online marketing, writes: "One of the biggest challenges nonprofit executive directors face, besides raising money of course, is finding the time to engage with their supporters and community online. I often meet with executive directors who are interested in working more transparently and more fully utilizing blogging and social media. However, they find it too daunting to make online engagement a priority with their intense schedules." More

Why board members miss the red flags, part 2
Nonprofits Assistance Fund    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kate Barr, executive director at Nonprofits Assistance Funds, writes: "A couple of months ago I posted Why Board Members Miss the Red Flags to urge board members to pay a little less attention to short-term budget information and a lot more attention to cumulative results on the balance sheet. In that post I suggested that red flags are missed when boards don't know where to find them. Continuing with part 2 on the theme, there are other reasons that are less benign than poorly understood financial reports." More


May 7, 2012
MASAE NewsBrief
Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Rebecca Eberhardt, Content Editor, MultiBriefs, 469.420.2608   
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