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Get on the membership express
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"You get out of your membership what you put in." We sling around those holy words of membership all the time. But imagine one of your prospects or new members hearing that. What if they already juggle too many responsibilities at home and work? They came to your association looking for career or business support, not another burden. What we really mean when we recite that membership maxim is, "Read our emails, please. Make some time for our events, please. We're trying to help you." Yet, is that the message members hear? Or do they think they have to serve on some boring committee if they want to "maximize their membership." The voice in their head says, "Maybe membership isn't for me, besides, I can find information and professional development elsewhere." It's time to market membership express options — quick and easy ways to get value from membership. More

MASAE Announcements

Scholarships and Awards
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Scholarships — CAE and Conference Scholarships
MASAE is accepting applications from qualified members for the financial support of those selected members to further their professional education in the association industry. For more information, click here. To download the forms, click the scholarship name link below:
CAE Scholarship Form
Conference Scholarship Form

Awards of Merit —
Distinguished Service, Points of Light and Positive Impact Awards

MASAE announces their annual call for nominations and encourage application for three very important awards. For more information, click here. To download the forms, click the award name link below:
Distinguished Service Form
Points of Light Form
Positive Impact Form

2012 MASAE Calendar of Events

Date Event More Information
July 17 Webinar: Relationship Marketing with Ron Rosenberg Information
Sept. 20 Best Practices for Effective Facilitation Information
Nov. 28-29 MASAE Annual Conference & Exhibition: Trump Taj Mahal, Atlantic City, N.J. Information

News You Can Use

Nonprofits focus on making health care law work
The Chronicle of Philanthropy    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For nonprofit and foundation leaders who have been fighting to protect the new federal health care law, the recent U.S. Supreme Court decision upholding the measure offered sweet relief. With the exception of a provision on Medicaid, the 5-to-4 ruling preserves the status quo, removing a cloud of uncertainty that hindered efforts to develop long-term health care strategies. More

Reverse mentoring and associations
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ryan Crowe, social media strategist at Stealth Creative, writes: "Maria Ogneva, director of community at Yammer recently made mention of some of her clients using reverse mentorship to help close the gap between the predigital native approach to the utilization (of lack thereof) of social media and the digital natives' approach to social media. This idea on its own may not seem groundbreaking. Generations learning from each other is not a novel concept. The potential for it to be groundbreaking for your association is worthy of exploring." More

Making headlines
Signature    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Content originators or curators - or somewhere in between? Many of today's associations are taking a hard look at that question, particularly when it comes to their e-newsletters. More

Conference presenters literally can change attendees' minds
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Conference attendees generally want to learn. Presenters generally want attendees to learn. Conference organizers and hosts generally want attendees to learn as well. So why does so little learning actually occur at a conference? Good intentions pave the way to learning fail. The conference organizers' and presenters' intentions are good. Unfortunately, their intentions go awry often because a disconnect occurs in the "what and how" of learning. More

Disturbing news on the practice of membership marketing
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage and retain members. More

Getting married to membership may require engagement 1st
Idea Architects    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With many companies and nonprofits offering some degree of value under a freedium model, potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. But this needs to be more than the old 90-day free trial. The engagement needs to be specific, personal and intentional. More

Innovative culture is not just for corporate types
The Common Thread    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google allows all employees to spend 20 percent of their time working on any project they want. That's significant decision-making power we generally don't give to our employees. This is part of a culture that embraces decentralization, by extending decision-making power to people in the periphery of your organization, rather than concentrating it at the center. More

Monitoring what is being said about your association
SCD Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Monitoring your brand represents a key component of the work of associations and nonprofits. In the past century, that meant having a "clipping service" that monitored media coverage. The explosion in digital media platforms has made monitoring today more complicated and most instant. Here are three things that can helped reinforce the need for associations and nonprofits to upgrade their monitoring efforts. More

MASAE Thanks Our Supplier Partners


May 21, 2012
MASAE NewsBrief
Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Rebecca Eberhardt, Content Editor, MultiBriefs, 469.420.2608   
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