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Attention professional associations — Will you be that community?
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new research project from the Society of New Communication Research called The Social Mind examines the rise of new social behaviors and interrelationships between individuals, organizations and influencers. The three-year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks. The research found that 40 percent of professionals' online time is spent engaging in peer-to-peer online communities, followed by interacting with friends at 31 percent and family at 13 percent. More

2012 MASAE Calendar of Events

Date Event More Information
Sept. 20 Best Practices for Effective Facilitation Information
Nov. 28-29 MASAE Annual Conference & Exhibition: Trump Taj Mahal, Atlantic City, N.J. Information

News You Can Use

Is your conference EPIC?
Velvet Chainsaw's Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The challenge of many conferences today is that they are like local, indigenous populations using their native tongue trying to talk to foreign immigrants. The traditional conference experience is out of touch, disconnected and using an outdated model. It fails to connect with today's generations. More

How to generate membership leads through social media
FrankJKenny    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Frank J. Kenny writes: I was reading an interesting article that got me thinking about how organizations generate membership leads through social media. According to the article, many organizations are now getting leads through their social media campaigns and social media channels. But the leads aren't always being followed up on. The article went on to say that there is a decay in the value of a lead that is generated online, and the first five minutes were prime. More

It's time to innovate the trade show experience
Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the moment, we're all captivated by the Olympics. But, within a few weeks, many of us will be engrossed in a completely different kind of competitive sport: Exhibiting at trade shows. If you want to be the one who takes home the gold signed contract, now is the time to start planning how you'll innovate — and integrate — the experience. More


Ditch the boardroom. Loosen your tie. And take your meetings to new heights with 2,400 square miles of picturesque paradise. You may just forget you’re on the clock.

Volunteer food for thought: Shape opportunities for all ages in your organization
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the Minnesota Association for Volunteer Administration, millennials are volunteering in record breaking numbers. Are you taking advantage of this trend and offering opportunities for all generations within your organization? Keep these four tips in mind when designing volunteer roles within your organization. More

Culture combination: The people side of association mergers
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When associations merge, previously separate groups of people must join forces and work together. This fusion of work styles, office traditions and organizational structures is both critical to the success of a merger and the hardest to navigate. Here's how to make it work. More

8 ways to coax new ideas to the surface
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We need to face the issue of where great ideas come from. Their foundation is deep insights about customers — that part we know. But how do we get from insights to ideas? Research suggests that breakthrough feats tend to emerge from eight different ways of illuminating new possibilities: challenging, connecting, visualizing, collaborating, harmonizing, improvising, reorienting and playing. Let's look at how these might be applied to the search for growth. More

Make the most of your small staff association's Facebook page
MemberClicks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's no secret that Facebook is pretty dominant when it comes to social media. (Of course, there are lots of social channels out there, but Facebook has the largest — and one of the most active — user bases.) So, how can your association really take advantage of everything that Facebook has to offer? You don't even necessarily have to purchase ads — although they help — but there are tons of tips and tricks to optimize your page's performance. More

How to spice up your association content strategy
Omnipress    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Have you lost the spark with your association's content strategy? While your association's content strategy may have been rock solid in a few years ago, it may be time to consider a tune up. Times are changing and so is the way your members want to receive content. And just like any meaningful, long-lasting relationship, there are times when you need to spice things up. More

MASAE Thanks Our Supplier Partners


June 18, 2012

July 2, 2012
MASAE NewsBrief
Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Rebecca Eberhardt, Content Editor, MultiBriefs, 469.420.2608   
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