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As the year comes to a close, MASAE would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year, we would like to provide the readers of MASAE NewsBrief a look at the most accessed articles from 2012. Our regular publication will resume Jan. 14.

2013 MASAE President Dan Lemyre presents
a service plaque to 2012 President Erica O'Grady.

News You Can Use

Will associations become filters for digital overload?
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From May 21: Steve Rosenbaum, a New York City entrepreneur and author, writes, "Chances are you're a member of what may be the most powerful curation club you could ever imagine and you don't even know it. They are the backbone of virtually every profession. Doctors; accountants; engineers. Even turn-around specialists have them: Professional associations. Their members are a veritable who's who of thinkers and doers, which puts associations squarely at a powerful crossroads of content and curation." More

Neglecting a big slice of potential membership
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From May 21: If your association expects to grow membership, it can't abandon its traditions. But it also can't ignore the opportunity to introduce new members to new members benefits and marketing strategies. More

What makes for a happy nonprofit board?
Larson Allen LLP    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From June 18: The composition of a nonprofit board of directors can range widely. No matter the makeup of your governance, a nonprofit management team should use it to its utmost benefit. But what makes a happy, or effective, nonprofit board of directors? While there could be a different answer for every organization, here are 10 ways to have a happy board that would apply to most. More

Stuck in a rut? 4 ideas to get the juices flowing at your next association staff or board meeting
Association Resource Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Aug. 27: It's summer; people are taking their vacations, recovering from their vacations or dreaming about their vacations. It can be hard to focus on being innovative, creative and strategic during a staff meeting or board retreat when the sun is shining and the patio beckons. But alas, the work of associations never stops. Decisions still need to be made, problems solved, ideas generated and work still needs to get done. More

The new era of member recruitment: Listening and adaptation
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Sept. 10: Fighting for members: It is a common theme that every association is facing in this day and age. Finding members is really not a new a subject to the industry, but what is different is how we find them and how we try to identify what our members look like and what they want. More

MASAE Thanks Our Supplier Partners

Two new membership models that are thriving and one model that is struggling
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Oct. 8: As they look to the future, many membership groups are looking for ways to either increase revenue of cut costs. To achieve this, they are introducing new membership models. However, not every new membership model works. Which are succeeding and which are struggling? More

The 'Association Spring': Time for provocative change
Affiniscape Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 23: Associations are losing their ability to differentiate themselves in the marketplace, not because of a lack of innovation and creative capacity, but through a wholesale adoption of language and management techniques more suited to the purely corporate goal of product production, not experience creation. Shelly Alcorn says it's time for an "Association Spring," where we look at shaking the status quo to allow the organizations and members to have the freedom to continue to exist and prosper. More

Disturbing news on the practice of membership marketing
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From July 2: Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage and retain members. More

Policies and strategies
Risky Chronicles    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From May 21: The association industry continues to discuss the future of associations. Some believe the social revolution has made associations unneeded or superfluous. Others think associations must undergo a massive shift with a new business model. And some believe associations are just as vital today as years ago. Perhaps the best aspect of this discussion is that associations are questioning their existence and purpose. Policy writing, when done strategically, helps an association clarify who and what it is (or wants to be) for its members and other stakeholders. More

Pennsylvania, New Jersey: Innovative agenda shaped by history
Association News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From July 16: The states of Pennsylvania and New Jersey both have long, proud histories involving a citizenry instilled with self-sufficiency, independence and prosperity. These historic characteristics are just as prevalent today. Associations are sure to find not only a confident welcome but also plenty of assistance behind the scenes. The effects, it can be said, are revolutionary. More

2012 MASAE Calendar of Events
Date Event
February Kick Off Event – Educational topic including networking
March Half-day program on membership and non-dues marketing
June Mid-Year Conference
September Best practices for effective faciliation – part 2
November Annual Conference


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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