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NADRA and Legacy partner with Constant Contact
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Legacy Services, LLC announced it has joined the Constant Contact Partner Program as a Solution Provider Partner. Legacy Services, LLC will now be able to provide NADRA members with easy-to-use email marketing, social media management, online surveys and event marketing tools to help members create and build strong, lasting customer relationships.

Legacy Services, LLC will now offer NADRA members up to a 25 percent discount to use Constant Contact's online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships.

Check out NADRA on LinkedIn!
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NADRA's LinkedIn Group has reached over 400 followers! NADRA is the voice of the deck and railing industry promoting national Deck Safety Month, helping guide code writing and regulations with ICC and sponsoring Deck Expo, the premiere trade event for the deck, dock and railing industry. NADRA helps improve its members through continued education, and setting the standard to build the highest quality custom decks and docks while giving courteous service. See what NADRA LinkedIn followers are saying and follow us on LinkedIn today for industry related conversations, news, updates and much more!

NADRA 2012 Education Tour!
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NADRA Headquarters is hard at work planning the 2012 education tour stops. Stay tuned in the weeks ahead to learn the details. Interested in sponsorship opportunities for the tour? Email NADRA at to find out more.

Attention New Jersey and Tri-State NADRA members!
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Simpson Strong-Tie is holding a workshop in Cherry Hill, N.J., on Thursday, Jan. 19.

What: Simpson Strong-Tie 2012 Deck and Porch Workshop
Registration: 8:30am

By Phone: Call 800-999-5099 and ask for ext 4016
By Fax: Fax the info found here to 614-876-1631

Workshop: 9:00 a.m. – 3:30 p.m. Lunch Provided
About: (For a full description and registration form, click HERE.) The free workshop is designed for architects, engineers, specifiers, distributors, sealers, building inspectors, home inspectors, contractors and deck builders. Meet with fellow NADRA members on Jan. 19 in Cherry Hill for a chance to network with other industry professionals.

Registration Form


Important dates to remember

  • Jan. 19 — Simpson Strong-Tie 2012 Deck and Porch Workshop
  • Feb. 12 — Atlanta Chapter Meeting
  • Thursday, Feb. 9
  • Thursday, Mar. 8
  • Thursday, April 12
  • Thursday, June 14
  • Thursday, Sept. 13

For more details on NADRA Events, email your questions to

NADRA New Jersey chapter update
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The New Jersey Chapter of NADRA is in the planning stages for the 2012 calendar. If you are a current member of NADRA, New Jersey is looking for your support! The local chapter is looking for a $500 sponsor and a volunteer speaker for each of the dates listed below. The sponsorships allow the local chapter to meet at a neutral location and cover any expenses the night of the event. For more information about sponsoring a local New Jersey chapter and benefits, or to pass along an idea for a speaker — please email Lainie, New Jersey chapter vice president at: or Heather, at Thank you for your consideration.
  • Thursday, Feb. 9
  • Thursday, Mar. 8
  • Thursday, April 12
  • Thursday, June 14
  • Thursday, Sept. 13

NADRA Georgia Chapter Update
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NADRA's Atlanta Chapter is holding their next meeting on Tuesday, Feb. 21. Details coming soon.


Geolam adds US distribution for alternative decking
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Toronto-based distributor Geolam Inc. is expanding its distribution area into the United States, adding yet another competitor to the already crowded alternate decking, siding and trim market. Geolam — which was developed in Japan and has been sold globally for more than 20 years — is made from recycled polypropylene and wood fibers. More

Duradek — A practical product in colors that comfort
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In late 2011, Duradek, the original Walkable Roofing Membrane introduced two new colors in its Ultra Cork line of 60 mil Vinyl that caught on faster than any other color in the company's 37 year history.

Joining the initial, organic-looking Ultra Cork Natural that launched this popular pattern, the Ultra Cork Macchiato and Ultra Cork Espresso offer deeper, richer color options to the earthy texture of the Ultra Cork line.

Advantage Trim & Lumber wows homeowners with Massaranduba decking
PRNewswire via The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Advantage Trim & Lumber is proud to announce the introduction of Massaranduba decking to their line of exotic deck materials. Known as Brazilian Redwood, Massaranduba is a favorite decking material among European deck designers due to its lush color and excellent durability. For Americans looking to build a beautiful and reliable deck, Massaranduba is a solid choice since it is over three times harder than teak. More

Milder weather boosts lumber
The Wall Street Journal (subscription)    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lumber futures neared three-month highs as mild weather in the U.S. extended the construction season while the year wound down. But uncertainty about housing markets in the U.S. and China and about the world economy could thwart longer-term advances in lumber prices. More

Ecolife™ - Better Decks Cost Less

Ecolife™ Stabilized Weather-Resistant Wood is an environmentally preferred building product that enhances the strength and long-term natural beauty of your deck projects - with significantly less maintenance.

You are what you tweet: 5 steps to a better personal brand
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you take a look at the top 10 Twitter users you'll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes. In 2012, if you have a plan in place, smart social networking is the key to taking control of your professional life. Here are 5 steps to building a better personal brand online. More

To inspire innovation, get a muse
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Yves Saint Laurent and Pablo Picasso — brilliant entrepreneurs as well as celebrated artistes — claimed inspiration from muses. So, apparently, did Steve Jobs. Perhaps the newly-knighted Sir Jonathan Ive has one, too. Creative dynamos have always sought the frisson of the divine revelatory spark. So they look to a muse for energy inspiration. Does your business — should your innovators — have a muse? More

Overcome 5 obstacles to growth in 2012
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Late in 2011, the U.S. economy began crackling with signs of increasing confidence, putting American entrepreneurs in a better position than they've been in for years, says Karl Schamotta, a senior market strategist for Western Union Business Solutions in Calgary. "The U.S. economy took its licks very hard during the financial crisis and its aftermath, but it's still one of the world's most flexible economies — and that gives it a huge advantage in recovery," Schamotta says. More

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NADRA Industry Update
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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