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NADRA chapter update
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  • Mark Your Calendars! New Jersey Chapter is holding their next meeting on Thursday, Feb. 9 at 6:00 p.m. Thank you NADRA Members, Techno Metal Post for sponsoring this meeting! Agenda and meeting details, including the location will be announced next week.
  • The Atlanta Chapter is holding their next meeting on Tuesday, Feb. 21. Details coming soon!
  • NADRA's Minnesota Chapter is in the first stages of planning for the chapters second Deck for a Soldier build. This year, NADRA member, Dave Kasper, of Jigsaw Builders, will be taking the lead with other local NADRA members to get the project off the ground. More details to follow in the weeks ahead. If you are a NADRA member and are interested in donating material, labor or media support to the Minnesota D4S build, please reach out to us today. You can start by emailing
  • Also happening in Minnesota — NADRA National is working hard to finalize the plans for the education tour to hit your area. Thank you to local Minnesota NADRA Chapter President, Pat Noonan of O'Noonan Construction for helping NADRA locate a venue for this important tour stop!

'The Perfect Crew Size' by NADRA member David Elenbaum
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Whatever the typical job size for a deck contractor is varies but all contractors deal with the same decision. How many guys should I send out? Running different size crews for different size jobs is usually in the cards but sometimes the workload doesn't come in the right order. You might end up with four 16 x 20 quickie treated decks to build this week, projects that would not support a four-man crew that typically builds your porches and big composites. Four decks in a week these days is a blessing for many guys, but if it's just you and a helper running your production, now you're out three weeks or more. In either case depending on how much you sold those decks for, you may have a profit disaster on your hands or worse, a production disaster. I've always maintained that one of the best ways to sell a deck for your competition is to have too much or too little lead-time. Managing crew size and efficiency is essential to the health of your business. So what is the perfect crew size? More

Check out NADRA on LinkedIn!
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NADRA's LinkedIn Group has reached over 400 followers! NADRA is the voice of the deck and railing industry promoting national Deck Safety Month, helping guide code writing and regulations with ICC and sponsoring Deck Expo, the premiere trade event for the deck, dock and railing industry. NADRA helps improve its members through continued education, and setting the standard to build the highest quality custom decks and docks while giving courteous service. See what NADRA LinkedIn followers are saying and follow us on LinkedIn today for industry related conversations, news, updates and much more!

Check out NADRA on Facebook!
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Be among the first to learn NADRA news and updates by joining us on Facebook. Network with other NADRA members. Check out deck photos or product promotions from manufacturer members. Join your local chapter's Facebook page and see pictures from local events or accept invitations to local meetings. More


Important dates to remember

  • Jan. 19 — Simpson Strong-Tie 2012 Deck and Porch Workshop
  • Feb. 9 — Mark Your Calendars! New Jersey Chapter is holding their next meeting on Thursday, Feb. 9 at 6:00 p.m. Thank you NADRA Members, Techno Metal Post for sponsoring this meeting! Agenda and meeting details, including the location will be announced next week.
  • Feb. 12 — Atlanta Chapter Meeting
  • Mar. 8 — NADRA NJ Chapter Meeting
  • April 12 — NADRA NJ Chapter Meeting
  • June 14 — NADRA NJ Chapter Meeting
  • Sept. 13 — NADRA NJ Chapter Meeting

For more details on NADRA Events, email your questions to

Attention New Jersey and Tri-State NADRA members!
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Simpson Strong-Tie is holding a workshop in Cherry Hill, N.J., tomorrow, Jan. 19.

What: Simpson Strong-Tie 2012 Deck and Porch Workshop
Registration: 8:30 a.m.

By Phone: Call 800-999-5099 and ask for ext 4016
By Fax: Fax the info found here to 614-876-1631

Workshop: 9:00 a.m. – 3:30 p.m. Lunch Provided
About: (For a full description and registration form, click HERE.) The free workshop is designed for architects, engineers, specifiers, distributors, sealers, building inspectors, home inspectors, contractors and deck builders. Meet with fellow NADRA members on Jan. 19 in Cherry Hill for a chance to network with other industry professionals.

Registration Form


Decking distributor partners with railing manufacturer
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Absolute Distribution Inc. announced an agreement with Fairway Building Products to serve as a key distributor of Solutions Aluminum Railing and Balusters. Solutions serves both residential and commercial markets with a unique sculpted top rail and softened radial corners. The company offers a line of bracketry and hardware to support virtually any installation application. Its baluster offering features both traditional and contemporary railing components. More

Estimating the hard stuff
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When times are tough, competition is hard, margins are tight, and the cost of materials — especially fuel for the equipment — is in constant flux, making profitable estimates even more important. Contractors have depended on software to enhance their estimator's work for decades but each segment of the industry has unique requirements, making a universal solution impossible. But vendors are developing solutions that address both the general estimating needs of construction and the subsets that come with individual specialties. More

5 tips to turn your personal profile into a professional place
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When Facebook launched Pages late in 2007, big brands finally had an opportunity to use the social networking platform to better connect with fans. Soon after companies signed on, well-known personalities and public figures started to use the new Pages tools to publicly bring their communities together online. While the division between personal profile accounts and public pages seemed like the perfect answer for individuals keen to separate their personal and public lives, for many people using Facebook for professional purposes, these two offerings just added to the digital confusion. More

Ecolife™ - Better Decks Cost Less

Ecolife™ Stabilized Weather-Resistant Wood is an environmentally preferred building product that enhances the strength and long-term natural beauty of your deck projects - with significantly less maintenance.

Mobile apps, social integration, content are key trends
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As b-to-b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences. The marketing landscape has been transformed by new technology, with platforms such as mobile devices and social media allowing marketers to interact in completely different ways with users who are always connected and increasingly engaged. More

Rethinking marketing strategy in 2012
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Almost anybody can sail a company through good times; it's the rare leader who can guide it through a long and discouraging storm. And don't look for things to clear up soon — the "lingering financial crisis fallout" and "ongoing household deleveraging," which RBC Wealth Management notes in its first Global Insight Weekly report of the year, is leading many economists to believe the U.S. economy will struggle for years to come. More

The wrath of a great leader
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Average leaders focus on results, and that's it. Good leaders focus also on the behaviors that will get the results. And great leaders focus, in addition, on the emotions that will drive these behaviors. One emotion that shapes our behavior is anger, and Martin Luther King Jr., whose 83rd birthday would have been Jan. 15, knew of the power that came packed in this emotion. More

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NADRA Industry Update
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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