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Home   Gallery   Find Deck Builders   About    Join    Members            Mar. 6, 2013

The Kits Make It Easy

Patented hardware & convenient kitting separates Ultra-Tec from the rest. Watch video. For samples click here.



NADRA and VisionScape Interactive, LLC, partner to bring the outdoor living community together through 3-D visualization
The North American Deck & Railing Association has partnered with VisionScape Interactive, LLC to support and grow the outdoor living industry. Through this ongoing relationship, NADRA and VisionScape strive to unify the outdoor living community by providing NADRA's professional, dealer, retailer and manufacturer members highly effective 3-D design, presentation, sales and marketing tools. Read full press release here.

Contractors/Dealers: Get Started Today!

Manufacturers: Learn More
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NADRA Benefits 101 Webinar, today at 4 p.m. ET
Join us on Wednesday, March 6, at 4 p.m. ET for a one-hour session all about the benefits of membership with NADRA. We use Go To Meeting software, so you will be able to sit at your computer and watch the Power Point from your home or office. We will walk you through step-by-step how get the most out of your membership. Email if you would like to attend. We will send you the call-in instructions at that time.
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Billion pounds of plastic film recycled in 2011
Waste & Recycling News
In 2011, more than 1 billion pounds of post-consumer plastic bags and films were collected for recycling in the United States, according to a new report. That's a 4 percent increase from 2010 and a 55 percent increase from the 652.4 million pounds collected in 2005, according to the National Postconsumer Plastic Bag & Film Recycling Report, released by the American Chemistry Council.
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Technology Built for the Building Materials Industry

Luxwood provides simple, easy to use design software when the bill of materials must match the design. Design a deck faster with Luxwood Design Tools than with any other system on the market today. Good graphics combined with flexibility, quick and easy revisions plus the ability to display the deck on a picture of your prospect's house make this an unparalleled selling tool for decks. MORE

Looking to share your expertise?
In an effort to enhance the overall content of NADRA Industry Update, we'd like to include peer-written articles in future editions. As a member of NADRA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Outdoor living options abound
The Columbus Dispatch
Homeowners can't pick up a home decorating magazine or watch an HGTV show without coming across the phrase outdoor living. The Columbus Dispatch Home & Garden Show reminds them as well with its "outdoor living" theme. The show included 10 outdoor spaces that rival indoor rooms for comfort and amenities.
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SigmaDek to launch nonwood component decking system at Calgary Home & Garden Show
SigmaDek is launching a fully engineered, safe, strong and sustainable nonwood component decking system that includes substructure, railing and stairs, and carries a lifetime warranty. This is the industry's first manufactured system that eliminates the need for arduous construction.
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Lumber boom boosts Home Depot, timber towns
ABC News
Timber! An improved U.S. housing market plus rising foreign demand for wood are boosting lumber prices, to the benefit of mill owners, retailers like Home Depot, and timber towns like Eugene, Ore. Home Depot's announcement that its quarterly profit had jumped 32 percent — more than had been forecast — helped lift the Dow Jones industrial average.
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Regal Ideas
Is the largest manufacturer of "1-2-3 Step Easy to Install" component Aluminum Railing, Fencing, Deck components
and LED lighting systems to the Home Improvement Industry
in North America.
20 Year Warranty and the best Industry support!

Contact: Ernie Couillard at 303.681.3104
or visit our website at

From recycled bag to new boardwalk: Trex's products used in post-Sandy rebuilding
The Washington Post
That plastic bag from Target may end up being used to build part of the boardwalk at your favorite beach. Trex Co., the Winchester, Va.-based manufacturer of wood-alternative decking and railing products, is supplying materials used to rebuild boardwalks at four East Coast beaches damaged by Hurricane Sandy.
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10 reasons to incorporate sustainable design into your projects
By Alexandra Brower
Why did you choose to study architecture? Most people want to design better spaces that make people happier and healthier and that look beautiful. But what about sustainability? Incorporating sustainable design principles in your studio project will help you get hired and will set you apart as a progressive, forward-thinking designer. It is also an immense opportunity to make sure that we create healthy and happy ways of life that are designed well for future generations and ourselves. Here are 10 reasons why you need to approach your projects with a sustainable mindset.
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Community Pulse: Do you incorporate sustainability into your designs?

Not yet a member? Learn more about the benefits.

Already a member? Make the most of your membership today. Call or email NADRA HQ to set up a 1-hour live webinar to discuss benefits and marketing opportunities. Call us direct at: 215.679.4884 or email us at

NADRA Atlanta Chapter Update — 'Speed Dating with Deck Builders!'
By: Keith Compton, NADRA Atlanta Chapter President
Our next meeting will be held on April 16, at the Ivey in Buckhead. I am hoping to put together a unique event. We are calling it "Speed Dating with Deck Builders." There will be an opportunity for vendors and dealers to buy time slots so they can present their new product offerings for 2013 to the key deck builder members of our chapter.

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Survey: Top outdoor living trends for 2013
Fort Mill Times
American homeowners increasingly are drawn to adding outdoor rooms for entertaining and recreation on their properties, according to the 2013 Residential Landscape Architecture Trends survey conducted by the American Society of Landscape Architects. The results also show demand for both sustainable and low-maintenance design.

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Why small businesses need to have (and grow) an email contact list
Right now, you already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won't be spending the day alone. Your phone rings, your website gets traffic and over time your business grows.

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Missed last week's issue? See which articles your colleagues read most.

    Survey: Top outdoor living trends for 2013 (Fort Mill Times)
All decked out: Landscape design ideas for decks (HGTV)
Looking for inspiration for your deck? Add an outdoor kitchen (The California Redwood Company)
AERT ChoiceDek kits arrive at Lowe's stores (Arkansas Business)
NADRA Atlanta Chapter Update — 'Speed Dating with Deck Builders!' (By: Keith Compton, NADRA Atlanta Chapter President)

Don't be left behind. Click here to see what else you missed.


Your brain is hooked on being right
Harvard Business Review
I'm sure it's happened to you: You're in a tense team meeting trying to defend your position on a big project and start to feel yourself losing ground. Your voice gets louder. You talk over one of your colleagues and correct his point of view. He pushes back, so you go into overdrive to convince everyone you're right. It feels like an out of body experience — and in many ways it is. In terms of its neurochemistry, your brain has been hijacked.
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Food: A new approach to employee retention
Business 2 Community
In today's business climate, finding and retaining talented employees is extremely important. Even if you're not adding new employees, retention is still a top concern, especially if you're in an industry ripe with job opportunities. For industries that face stiff competition or a shortage in skilled workers, it is imperative to create work environments that people want to be a part of — and stay a part of. For those companies that succeed, the impact on the bottom line is huge.
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Important dates to remember
  • March 19 — NADRA NJ Chapter Meeting — The Chimney Rock
  • April 16 — NADRA Atlanta Chapter Meeting — Ivy Buckhead
  • April 21-30 — 2013 Group B Committee Action Hearings — Sheraton Dallas Downtown Hotel
For more details on NADRA Events, email your questions to


NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635   
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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