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Learn more about the Legacy Collection, with its earthy hardwood looks and rich undulating grains.
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May is Deck Safety Month® help spread the word! Here's how
NADRA
Check out the updated forms for Deck Safety Month® this May.
What are you doing to promote Deck Safety Awareness during the month of May? Tell us your story and we will share it on the NADRA blog, social media and NADRA Industry Update each Wednesday! Email your story to Info@NADRA.org.
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NADRA members campaigning for deck safety awareness
NADRA
Just a few NADRA members proudly promoting Deck Safety Month®! Click their names to see what they are doing to promote Deck Safety Month®! Don't see your name? Send us an email or post your deck safety promotion on our Facebook page here. We will add your name and link next week!
The importance of building a safe, long-lasting deck
Sure Drive USA
Did you know that only 40 percent of the 45 million decks that are found in neighborhoods just like yours are considered safe?
This is a concerning figure. The deck is one of the most popular places for people to gather during the summer months.
PRODUCT SHOWCASE
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What makes Mantis Clips™ so different!
• Performance: Best hold down performance in the market!
• Durability: 30-year warranty against loose deck boards.
• Ease: The easiest clip to install.
• Versatility: Fits most grooved edge decking.
• Cost: Up to 20% less than the competition.
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Stock building supply growing faster than end markets
Investor's Business Daily via NASDAQ
New home construction is rising, but in fits and starts and not as fast as many had expected. Meanwhile, the repair and remodeling market, which lags new home starts, is in the early stages of recovery.
Spruce up your deck with a wood stain that lasts
Consumer Reports
Summer brings barbecues, backyard parties — and sometimes the reality that your deck has seen better days. A quick freshening with a top wood stain that weathered Consumer Reports' tough outdoor tests may be all it takes to bring your deck up to snuff.
Just for fun: Tired of plastic? Wood gadgets go against the grain
NBC News
We may find our phones, tablets and laptops indispensable, but after a while, all that plastic, metal, and glass can get a bit monotonous — why not break up the sterile black and silver with a bit of wood?
Plastic products win architecture, design awards
Plastic News
From flooring to ceilings to laminated doors and outdoor decks, plastics plays a prominent part in many of the products selected for 2014 Awards for Design Excellence.
About 500 companies entered more than 2,000 new products for recognition by a panel of anonymous judges from the architectural and design industry.
PRODUCT SHOWCASE
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Is the largest manufacturer of "1-2-3 Step Easy to Install" component
Aluminum Railing, Fencing, Deck components
and LED lighting systems
to the Home Improvement Industry
in North America.
20 Year Warranty and the best Industry support!
Contact: David Ondich at 973-713-2770
or visit our website at www.regalideas.com
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Trex provides decking for National D-Day Memorial
Marketwired via MarketWatch
In Bedford, Virginia, the National D-Day Memorial stands as a powerful, permanent tribute to the valor, fidelity and sacrifice of D-Day participants who started the march against Nazi Germany, according to the National D-Day Memorial Foundation.
The real boardwalks of New Jersey: The ultimate guide
The Star-Ledger
The beach and blue sky always beckon, but you can't have a true Jersey Shore summer without the boardwalk. There is something about the familiar, comforting plunk of shoe or sandal on wooden boards. For this guide, Peter Genovese walked and photographed every boardwalk from Sea Bright to Cape May.
PRODUCT SHOWCASE
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BW Creative Railing Systems is one of the world’s leading manufacturers of railing systems, components and accessories. We manufacture railings for the interior stairways market and the exterior deck, porch and balcony market. Since 1974 BWC has built a solid reputation through core values of trust, integrity, respect and fairness.
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Patio trends for summer 2014
Caledon Enterprise
After a freezing, snowbound winter, we are extremely ready to start patio season 2014. It's not here quite yet, but that's alright because it gives outdoor living fans time to study the 2014 trends for outdoor living and apply them to their patios, decks and terraces.
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Marketing with postcards — Part II
By Jeffrey Dobkin
 Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's a proposition: Suppose you sent them a postcard every two weeks — or 26 postcards a year. Your cost? At $1 each, that's $26 for a full year — to generate calls and build a relationship of loyalty, awareness and trust. Is it worth $26 per prospect to get them to call you?
The ultimate email marketing strategy for a small business in 7 steps
Entrepreneur
Email marketing was already old before social media marketing came of age. It's a testimony to the efficacy of this mode that this continues to be an important channel for millions of small businesses. Email marketing lists are considered priceless and businesses go to great lengths to develop and maintain them for two reasons: sales and more sales.
Recycling isn't just for paper: 4 ways to repurpose your content
By Nicole Karlis
Readers demand fresh content, but posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to benefit from your previously-published work. If you can translate this content in a new format, you can take advantage of a new audience. By repackaging content, you reuse the same articles and blog posts again and again to create new content and to get a higher return on your marketing investment. All it takes is imagination. So, how do you go about doing that?
Optimizing your business posts on Facebook
By Andrea Fischetti
Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting "likes" on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean?
Important dates to remember
NADRA
- May — May is Deck Safety Month® — learn more HERE
For more details on NADRA Events, email your questions to info@NADRA.org.
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Not yet a member? Learn more about the benefits.
Already a member? Make the most of your membership today. Call or email NADRA HQ to set up a 1-hour live webinar to discuss benefits and marketing opportunities. Call us direct at: 215.679.4884 or email us at Info@NADRA.org.
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Missed last week's issue? See which articles your colleagues read most.
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NADRA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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Recent issues
April 30, 2014
April 23, 2014
April 16, 2014
April 9, 2014
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