NADRA produces Check Your Deck® video campaign to educate consumers about Deck Safety Month®
In 2006 NADRA, The North American Deck and Railing Association declared May as Deck Safety Month®. NADRA's Deck safety program is an effort to save lives and prevent injuries. After six years of promoting May as Deck Safety Month®, the association decided on a new method of reaching the masses this year. The new video was produced using images and text to drive a strong message to consumers about NADRA's Check Your Deck® evaluation forms and the 10-point checklist. The video can be found on NADRA's website at www.NADRA.org. The association posted the video to their YouTube channel and to various Social Media Networks. MORE
Please help us spread the word! Share NADRA Deck Safety Video Campaign and Press Release with your customers and homeowners.
May is Deck Safety Month®
2012 deck safety forms for your use:
Deck Evaluation Form
See what NADRA members are doing to spread the word on Deck Safety Awareness
NADRA's heading to GA for deck training Thursday and Friday this week! Thank you to our members who have signed up! See you tomorrow and Friday!
ICC's Backyard Safety
By Glenn Mathewson, NADRA's Technical Advisor Share
There's a lot of information out there on the Web about backyard safety, from those aimed at providing "parenting advice" to medical websites aimed at keeping bandages on the shelf. Another such source is the International Code Council, the publisher of our nation's leading model construction codes. In the big scheme of things, decks are a small part of our built environment. With ICC providing codes and standards for large commercial complexes, like hotels and retail centers, it's nice when our industry of backyard decks gets some attention ... and not just in new code provisions. For Building Safety Month, May of every year, ICC is focusing attention on decks and outdoor living ... a good sign that our industry is vibrant, growing and important to our culture. The article behind this link provides a nice call to owners and property managers that decks don't last forever, or may have been built substandard to begin with. Read more on ICC's Backyard Safety. More
NADRA's growing with social media
Have you connected with NADRA on any of the social media networks? Hear it first on Facebook and connect with fellow industry professionals. Follow discussions and talk about your own companies promotions on LinkedIn. Follow us on Pinterest. We will re-pin your deck photos (Free Advertising!!!). Connect with us! It's fun, entertaining, and yes, even informative! Stay in the know.
Continuing education for builders and contractors
Wow, representatives from C. Verblaauw and Sons attended the NADRA Deck Education course No. 2 held in April 2012. It was very informative and Glenn Mathewson is an awesome and inspiring teacher. Any deck builder who missed this course should be looking to sign up the next time it is in the area. We are up against many changes in the building codes when townships start adopting the 2012 International Residential Code as their new platform. More
Social media ad spending to reach $9.8 billion
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey's U.S. Local Media Forecast. The leap would represent a compound annual growth rate of 21 percent. The measurement firm expects the local segment of social advertising to grow from $840 million in 2011 to $3.1 billion in 2016, representing a CAGR of 29.8 percent. More
The 6 enemies of greatness and happiness
These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper pushers and wide-eyed dreamers into shivering, weeping balls of regret. Beware! More