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Home   Gallery   Find Deck Builders   About   Join   Members May 26, 2010

Use safety promotion to sell replacement decks
Building Products Online    Share   Share on FacebookTwitterShare on LinkedinE-mail article
In today's business environment, every retailer is looking for an edge on how to achieve added value. This month presents a stellar opportunity to present yourself to the community as the lumberyard that cares. Get picked up by local media without big advertising bucks. How? May is Deck Safety Month. You can reach out to the community and offer some inspection and building tips along with an incentive for homeowners to choose this month to undertake that deck repair, replacement or even a new project. More

NADRA member Ken Kroog: After a harsh winter, check your deck
Times Herald-Record    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Being in the deck-building business, NADRA member Ken Kroog generally sees one or two deck failures a year. In the last few weeks, he's seen six collapsed decks. Many, having been improperly built or maintained, succumbed to the heavy snow load imposed by the late February storm. Fortunately, no one was hurt. It is estimated that there is one major deck failure each week in the U.S. where people are injured or killed. These deck owners were informed that they were lucky that it was snow that caused the collapse and not the weight of family and friends gathered at their next outdoor party. More

SFI vs. FSC — A wood certification battle
Universal Forest Products    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you ever want to elicit groans from dealers, just mention FSC (Forest Stewardship Council). Dealers pay fees to obtain the FSC "Chain of Custody" certificate, and then they pay more fees to renew that certification. Now, if you think the dealer groans about FSC are loud, just mention FSC to builders. Since USGBC's LEED standard accepts only FSC-certified lumber, builders are forced to buy it, often at a premium, to achieve the LEED lumber point. Typically, builders overbuy FSC lumber, mistakenly believing it’s required throughout the entire LEED job. More

BlueLinx announces exclusive distribution agreement
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
BlueLinx Holdings Inc., a leading distributor of building products in North America, today announced it has entered into an exclusive agreement with Lowe's® Companies, Inc. to distribute ChoiceDek® composite decking and railing products in all markets within the United States. The agreement establishes BlueLinx as Lowe's exclusive distributor for the proprietary ChoiceDek composite decking and railing system. BlueLinx will provide delivery to a network that encompasses nearly 1,700 Lowe's retail outlets through its state-of-the-art, nation-wide distribution system. More

Construction industry builds up steam, adds 14,000 jobs
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The drills, saws and sanders that fell silent during the economic slowdown are beginning to whir again. For the first time in years, U.S. builders are hiring laborers. The nation's construction industry added 14,000 jobs nationwide in April, according to the Labor Department, marking the first back-to-back monthly gains in that sector since 2006. In all, 29 states gained construction jobs that month, according to data released by the Associated General Contractors of America. The U.S. industry has been bolstered in part by federal stimulus funds for infrastructure and the slow but steady improvement in the housing market. More

Builders Invest in DeckTools® Deck Design and Sales Software

Join the network of deck builders who increase their sales with DeckTools® - a 3D software program that lets you create customized deck designs while generating plans, proposals and material lists.

Lumber and metals lead April construction materials prices surge    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The surge in construction materials prices continued in April with the price index up 1.1 percent from March. Plywood prices jumped 15.5 percent to the highest level since 2005. Softwood lumber prices rose 4.5 percent to a three year high level. Spot lumber prices have dropped 10 percent since the April price survey week. The spring price surge was due to the slow adjustment of mills to an increase in demand by contractors. A partial rollback of the recent price jump is expected in the next few months. Nonetheless, the price index for single family construction materials spiked 5.1 percent in April causing a temporary reduction homebuilder margins. More

On sales: The insidious war between good and great
Building Products Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There will always be parents, teachers and, later, bosses and co-workers who will make excuses for the non-performer. I've been in sales for over 40 years. I've worked with and trained hundreds of salespeople and only 5 percent of them just couldn't sell. They just did not have the personality to make up for it. Let's flip that around. Of the salespeople I've seen fail, 100 percent of them have one thing in common: they don't work hard enough. This is not the insidious part. We are not talking about the people who just can't do it. We are talking about the people who can sell, but just don't want to put in the effort to be great. These salespeople are not driven. They are in sales because they want to hide. More

Latitudes® Builder Rewards Program
Earn dozens of great prizes every time you purchase Latitudes Decking or Railing products. Save up for that trip or roll unused points over until next year. Sign up today. MORE

NADRA Highlights

Check out the NADRA Blog!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We're excited to launch the official blog for the North American Deck and Railing Association (NADRA). We hope this blog provides you with a deeper insight into our work and who we are, and we're very excited to be out here talking to you!

Thanks so much for visiting our blog. Enjoy!

Ecolife™ - Better Decks Cost Less
Build Better, Build Greener with Ecolife™ Stabilized Weather-Resistant Wood. Built-in weathering protection and stabilizing properties dramatically reduce cracking, warping and splitting for fewer CALLBACKS. MORE

Important dates to remember
  • June 15 - Atlanta Chapter Meeting at 5 p.m. - Location TBA.
  • August 17 - Atlanta Chapter Meeting at 5 p.m. - Location TBA.
  • October 19 - Atlanta Chapter Meeting at 5 p.m. - Location TBA.

For more details on NADRA Events, email your questions to

Join NADRA today!
NADRA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices and deck safety.

Are you a member yet? Get Involved NOW!

Deckorators® introduces Aluminum Railing System!

Kits work with many existing Deckorator balusters including classic & architectural styles. More

Get Inspired By The Possibilites.

Clean lines. Fast installation. Longer post life. Try them on your next project. More


NADRA Industry Update
James DeBois, Director of Advertising Sales, 469.420.2618   Download media kit
Steven Brittain, Content Editor, 469.420.2625   Contribute news
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Disclaimer: The NADRA Industry Update is a weekly roundup of articles of interest to deck and railing builders and other construction professionals. This email may contain an advertisement of NADRA and/or third party products and services. Opinions expressed in these articles do not necessarily reflect the views of NADRA or its advertising partners. The NADRA Industry Update is compiled by MultiBriefs, a division of MultiView, Inc. Factual errors are the responsibility of the listed publication.
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