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Forbes
For your business to have legs, it needs positively engaged customers; customers who enjoy their time with your business and who think positively about it when they’re away. Barring this, your business will remain interchangeable with your competition. And you’ll fail to make the impression you’re hoping for in the marketplace.
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American Express OPEN Forum
Social media marketing platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest are great tools that allow you to engage with existing and prospective customers easily. But the costs of doing business on these platforms aren't always as straightforward as they may seem. Here are a few social media marketing costs your business may be overlooking today that you might want to account for in the future.
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Forbes
Part of good leadership means seeing yourself as a coach, not as a king or queen who sits idly by and lifts the odd finger to command. CEOs — it's time to lose the antiquated definitions of boss.
Employees don't need a pat on the head once a year, nor do they need hand-holding every step of the way. Successful businesses achieve their goals through regular and effective feedback, communication, drive and support.
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Little Debbie® outsells its nearest competitor more than two to one*. 4 top selling products are available to operators including Double Decker Oatmeal Creme Pies, Nutty Buddy Bars, Zebra Cakes and Fudge Rounds. Questions? Email us: Foodservice@mckee.com or call us: 1-800-251-6346 x24656. Current Promotions
*The Nielsen Company, SCANTRACK®, Total US - XAOC + Convenience Channels, 52 Weeks Ending 07/29/17
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Inc.
Firas Kittaneh writes:
In the last year alone, my business has tripled its revenue. Since 2015, our sales have grown exponentially. Of course, as we reached each new milestone, we experienced both opportunities and obstacles. For instance, in recent years, dozens of mattress companies have sprouted up, claiming they've developed the perfect product to facilitate better sleep.
Rather than treat each new business as a threat, we've welcomed the competition as it increases overall consumer demand and challenges us to provide better customer education and engineer higher-quality products.
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Entrepreneur
Is your content persuasive enough to convert your visitors into leads?
Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into paying customers.
Writing persuasive content is not magic. Let’s take a look at some ways to write content that converts.
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By Catherine Iste
 Whether your team consists of four employees working in a front office or 50 workers in a vast cubicle space, shared office spaces have their issues. Don't wait for an office move or an employee complaint, any shared space should have clear ground rules. And it is never too late to roll them out. Even if the team has been working this way for years, setting or re-establishing guidelines to support productivity in shared spaces is a critical first step.
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Phoenix Business Journal
A good number of bosses and managers have long disliked employees congregating around the proverbial water cooler. Those fears often are born from corporate cultures that resist telecommuting and worry about workers grousing about pay and treatment or even organizing.
But times, workplaces and workspaces are changing. And that is showing up in office space designs, renovations, adaptive reuse projects and color schemes.
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PYMNTS.com
It’s time to talk more about what we’re really trying to accomplish for consumers — and for our businesses — and less about the tactics some are trying, with mixed success, to accomplish that.
It’s seemingly all about tactics these days.
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Well+Good
What do you drink during those precious hours after you finish your matcha but it’s not yet happy hour? One answer: matcha beer. Tea specialist Stefen Ramirez recently started serving up the green brew — which took him years to perfect — at his tea house, 29B, located in NYC’s East Village.
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Boston Business Journal
There are a variety of opportunities for growing food and beverage businesses in 2018, but staying on top of changing customer needs, understanding millennial preferences, leveraging new packaging and employing key technology and acquisition strategies will all be essential in this competitive marketplace.
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AM New York
This vending machine doesn’t spit out chips or candy bars — it drops fine jewelry.
The glitzy machine, which works with the tap of a finger and the swipe of a credit card, currently sits like a piece of art inside the Brooklyn Museum.
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Daily Coffee News
Coffea arabica is a fastidious shrub. With the exacting terroir, heritage and willing producer to invest the time and energy into cultivating this delicate commodity, it will produce generous rewards. This shrub is grown in conditions that mimic its endemic origin of Ethiopia. Presently, coffee is grown in a region within 25 degrees latitude north to 30 degrees latitude south of the equator, colloquially referred to as the coffee belt.
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| | CORPORATE SOCIAL RESPONSIBILITY |
Forbes
The following is an interview with Cynthia Figge, a forerunner and thought leader in the corporate sustainability movement. Figge is CEO and Cofounder of CSRHub, the world's largest database on ESG (environmental, social and governance) performance of 17,500-plus companies that provides sustainability ratings and business intelligence to professionals, academics and API partners.
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