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NAMA
Are you a member of NAMA's Emerging Leaders Network (ELN), or know someone who is eligible that isn’t yet a member? If so — this great opportunity is for you!
One lucky member of ELN will qualify for up to $500 in reimbursement for travel expenses to the Fly-In & Advocacy Summit! All ELN members who have registered for the Fly-In by June 20 will be entered into a drawing for this special opportunity.
Click here to join ELN.
Register for the Fly-In & Advocacy Summit here.
View full list of events.
Customer Think
Have you thought about how you can humanize your marketing?
This post is going to focus on why may want to reconsider your current marketing approach and four ways you can to practice human-centered marketing.
We have more marketing to sales technology to connect with customers today, but they’re tuning us out.
Why? Because marketers and sellers are using technology in a way that is creating barriers to real customer connection.
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Opportunity knocks with TWO new delicious snacks from Little Debbie® Vending brand Fieldstone® Bakery. The Frosted Mini Donut (6ct) is a bite-sized dunkable treat and the Cosmo Blast Brownie is 4 ounces of dark, chewy brownie topped with fudge icing and colorful candy coated pieces. Order samples by clicking here. |
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Entrepreneur
Nowadays, it’s hard to come by a brand that doesn’t want to be ahead of the game on Instagram. Why wouldn’t they? The platform is growing in size, popularity, and offerings. Not only that, but also 80% of Instagram accounts have been reported to be following at least one business. Surely, you’d want yours to be one of them.
According to Talkwalker Quick Search, Instagram marketing has been mentioned online over 131.8k times in the last 30 days alone. So, how can brands and marketers leverage this powerful platform and build their online community?
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Harvard Business Review
Many managerial positions require frequent communication with employees from around the world, but building trust across cultures can be difficult. Still, it is vitally important; when individuals trust one another, they can work together effectively regardless of cultural differences. But how do you build this cross-cultural trust?
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By Lisa Mulcahy
 Coffee — you love it, you need it — you may be drinking a cup right now as you read this. You know caffeine makes you feel more alert and revved up to work — but there are surprising ways coffee can actually boost your performance on essential tasks if you consume it strategically. Try these science-based tips and tricks to be at your best with the help of that cup of joe.
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Inc.
Complaints are an opportunity to improve.
As a founder, it can be easy to hear this advice and think, "I know, I know," but then go on doing the same things that customers consistently tell you they don't like or want. It's one of the biggest challenges of being a leader, to tell you the truth, because it means letting go of what you think is right-- and instead being open to the fact that you might be wrong, and that unhappy customers is the one who is right.
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Forbes
Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly.
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Retail Customer Experience
To say the self-serve kiosk has come a long way from its early days would be one definition of an understatement.
Those early days, back in 1977 at the University of Illinois at Urbana-Champaign, brought an interactive kiosk, boasting a plasma touchscreen interface, that helped students, faculty and campus visitors find movies, maps, bus schedules and course information.
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Los Angeles Times
“A lot of farms are being abandoned,” says Sonia Vásquez, an organic coffee grower on the slopes of San José in southwest Honduras. “A lot of people are migrating — many can no longer make ends meet.”
Over the last six years Vásquez, 46, has seen her crop devastated by disease — a coffee tree fungus that has ravaged parts of Latin America. Now her business has been wrecked by tumbling global prices — the value of her crop has shrunk by almost a third over the last year, falling well below break even.
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Black Forest Gummy Bears are made with fruit juice* and colors from real sources. They're also fat free and come in a variety of great fruity flavors. Each one is as delicious as the next. No wonder they're a fan favorite!
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BeverageDaily.com
Food and drink brands should avoid using dated male stereotypes in their advertising, says a study.
"Many old-fashioned, dated and perhaps toxic views of masculinity are still prevalent among U.K. males," according to New Macho, a specialist men's marketing arm of advertising company BBD Perfect Storm, after a survey of 2,000 adults in the U.K.
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The New York Times
In 1848, the British East India Company gave the botanist Robert Fortune a mission: smuggle live tea bushes out of China against the emperor’s strict edicts and plant them in the Himalayan foothills of West Bengal, to propagate a new tea industry under British control. The heist took years. The plants struggled to flourish in Indian soil, 6,000 feet above sea level. But by the close of the 19th century, Darjeeling plantations were growing some of the greatest teas in the world: vibrant brews that embodied a meadow’s worth of fruits and flowers, with a refined airiness that stood in stark contrast to India’s brawny lowland teas.
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NPR
A recent study in the International Journal of Cancer revealing a link between hot tea and the risk of esophageal cancer has provoked a range of reactions — from concern and vindication (for those who've long warned family and friends about the dangers of ingesting boiling liquid) to mockery (Not one more study!) to outright defiance. (You can pry that hot cuppa from my cold, dead hands.)
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USA Today
Carolyn Marshall was headed to the gate for her American Airlines flight to California when she spotted the sleek tan machines with the neon sign across from Gate K6 at O'Hare International Airport.
She approached the side-by-side Farmer's Fridge vending machines, tapped the touchscreen menu and was hooked. The machines, stocked twice a day, sell salads in a jar, sandwiches and wraps, Greek yogurt with granola and other healthy fare.
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CNET
When Philadelphia City Councilman Bill Greenlee heard that a coffee shop and a salad restaurant right near City Hall didn't accept cash, he thought it sounded unfair.
"I can get my coffee and muffin, but the person behind me who has the monetary unit of the United States of America, that's been accepted here in Philadelphia since Ben Franklin, can't?" he said in an interview. "It just seemed wrong."
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| | CORPORATE SOCIAL RESPONSIBILITY |
Entrepreneur
As climate change intensifies, what’s under-recognized in the global debate is that one of the most powerful antidotes to the escalating destruction is also one of the simplest and most affordable: trees. Trees absorb more than two billion tons of carbon globally every year — equivalent to one third of annual fossil fuel emissions, while cleaning our air and protecting our precious drinking water.
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