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Entrepreneur
If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.
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Harvard Business Review
Most sales forces use sales goals to focus attention on what’s important and give salespeople direction about what to do. Goals energize people and encourage them to keep going. Very often, companies link sales force incentive pay to goal achievement. This makes effective goal setting essential for directing and motivating sales teams and controlling sales compensation costs.
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Fast Company
Being influential has its benefits. People seek out your opinion and listen to you. Your words have power. Those around you believe what you say and give weight to your input. But you don’t have to be a member of the C-suite or a high-ranking employee for this to be true. It’s possible to expand your influence in virtually any role.
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By Roberta Matuson
 I do a lot of executive coaching, and when I ask clients to tell me about their core strengths, they’ll say things like, "I have solid communication skills." Or, "My team enjoys working with me." I’ll then ask their direct reports the same question about my clients. Their responses are usually a stark contrast to what the leader has told me. I’m often left wondering if we’re talking about the same person here! Here’s the reality. No matter how good (or bad) someone is, all that matters is perception.
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Inc.
When social media first came onto the scene in 1997, it was all about allowing users to stay connected to friends near and far. As time went on, social media grew into a platform where brands could interact with customers and provide support. Today, the game has evolved even more. Social media is now being used to supplement the marketing process by boosting brand awareness and generating leads. It isn't just for spreading the word about your products, but also for building your brand's credibility.
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Customer Think
There is one common misconception that often deludes marketers: customer loyalty equals customer satisfaction. However, a satisfied customer may have positive recollections of shopping with a certain brand, yet they won’t be inclined to buy again. Loyalty starts when a customer returns to make another purchase even if other brands offer lower prices or a more convenient location, to name just a few factors.
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Retail Customer Experience
Businesses and organizations that use interactive kiosks typically find they can improve customer satisfaction and enhance operating efficiencies. And while interactive kiosk adoption is increasing at a rapid rate, consumers have varying degrees of familiarity, requiring host locations to be aware of how comfortable guests are with the technology and be capable of providing assistance where needed.
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Forbes
Although the U.K. is better known for its passion for tea, coffee is a popular option for many.
The rise of takeaway coffee has sparked debates around the sustainability of the paper cups used and initiatives such as Fair Trade have put a focus on sustainable sourcing of coffee.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
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Inc.
David Finkel writes:
For 25 years I have helped thousands of business leaders grow their company and succeed professionally. Some of these high performers needed help scaling their business, some wanted to be able to step away from it all and spend time with their friends and family and a growing number of entrepreneurs are simply physically and mentally burnt out.
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INSIDER
Hungry Germans craving a sausage in the dead of night are increasingly turning to vending machines for their bratwurst, bockwurst, and barbecue meats.
The machines are "booming" outside German cities where shops are less likely to stay open for long hours, according to a survey by the German Press Agency.
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Inc.
Whether you're sitting on the subway or walking down the street, you're guaranteed to see dozens of passersby with their eyes glued to their phones. Though technology has made life easier in many ways, it has also thrown up an array of new challenges.
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The Associated Press via WMTW-TV
Maine could allow the sale of non-prescription drugs in vending machines under a bill sitting on the Democratic governor's desk.
Supporters hope the bill passed Monday will allow the sale of medications, including the emergency contraception pill known as brand name Plan B.
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BeverageDaily.com
More consumers are prioritizing authentic, local food and drink when they travel, and are keen to experience global flavors at home as well. At IFT 2019, international fusion was on display with unique ingredient innovations.
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| | CORPORATE SOCIAL RESPONSIBILITY |
Forbes
We see corporate social responsibility everywhere. We see food giants sponsoring marathons, tech companies that make their software open-source, banks that offer scholarships and manufacturing firms that donate to green causes.
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