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The Essence of Coffee
Immerse yourself in THE coffee education experience of the year!
Monday, 11/12 and Tuesday 11/13 at CTW.
Space is limited – learn more and register today!
NAMA Foundation Coffee Crawl
Join the NAMA Foundation at its inaugural Coffee Crawl to experience the finest flavors of New Orleans before immersing yourself in Day 1 of CTW.
This one-of-a-kind, guided tour through the famous New Orleans French Quarter will take you to four notable establishments – including the world-famous Café du Monde.
Space is limited – learn more and register today!
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View full list of State Council Lobby Days and Annual Meetings.
Fast Company
In a crisis, what is it that enables some people to push through and come out the other end seemingly unscathed, while others crumble in the face of extraordinary challenges?
For the prominent neurologist and psychiatrist Viktor Frankl, it was the search for meaning in the experience of the Holocaust that gave him the will to survive.
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Little Debbie® Vending has introduced a new Double Decker Fudge Round to the vending trade. This fresh, delicious 3.9 oz. cookie is made with fudge creme sandwiched between three soft, fudge cookies, and topped with a wavy fudge stripe. Programs are available.
Order Samples! Questions? Email us:
foodservice@mckee.com or call us: 1-800-251-6346 x 24656
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By Roberta Matuson
 The other day, we took a friend for drinks and appetizers at a restaurant called Stephanie’s on Newbury Street in Boston. In the middle of taking our order, our waitress dashed away to retrieve an empty glass of water from a patron. We sat there in disbelief. I compare this to my recent experience at the Capital Grill in Providence, Rhode Island. Our waiter was attentive and made us feel like we were the only customers in the room. There are a ton of restaurants on Newbury Street, as well as in Providence. I’m guessing your business has competitors as well. Do you even have a clue of the impact your employees have on your business?
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Harvard Business Review
We all know how important it is for an organization’s leaders and employees to empathize with its customers. Evidence shows that when people understand and care about those they serve, they solve problems more creatively and provide better service. What’s the best way to cultivate empathy? The standard answer is to spend more time with customers.
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American Express OPEN Forum
Human behavior is very predictable at times, thanks to certain psychological truths. Our brains still often revert back to our more primitive selves, concerned about survival and self-preservation. When you understand these basic psychological truths about humans (and, specifically, potential customers), you can help improve marketing quality.The following four psychological concepts can help improve your conversion rates and sales.
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Forbes
Some brands have a perpetual buzz about them. In ‘n’ Out Burger has their secret menu, DoubleTree Hotels has the warm chocolate chip cookie, The Cheesecake Factory has a menu that is close to the size of an unabridged dictionary. Enterprise Rent-A-Car will “pick you up.” Of course, Uber kinda killed that Enterprise message. How do businesses create buzz and get people talking about them?
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Entrepreneur
Scenario: You’re running late for work, with only 10 minutes to get ready. It comes down to a choice: You can either brush your teeth or grab a cup of coffee. Which wins out?
If you prioritized caffeine over hygiene, you’re not alone: More than one-third of Americans are in the coffee camp, according to a survey by McCafé.
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For over 20 years, SMART has been a premium service management system for all types of service companies. Additionally, we have developed industry-leading components, highly specialized for Amusement, Gaming, and ATM Operators.
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Forbes
The food industry is experiencing rapid changes as consumer demands are driving new products to the market. From plant-based burgers to beverage enriched in phytochemicals, emerging companies clearly reflect consumer demand and interest. There is an obvious shift in consumer thinking when it comes to food and how the body is nourished.
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CNBC
Between the potentially harmful effects of technology addiction, career anxiety and a growing debt burden, young people today have plenty of reasons to stress.
Sashee Chandran, the 32-year-old founder and CEO of California-based start-up Tea Drops, is aiming to soothe those modern worries with an ancient tradition: making herbal tea.
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Entrepreneur
When Jola Sonkin started GoMacro, a protein and snack bar company, with her mother 14 years ago, the only experience she had was as a public school Latin teacher — not much to go on when building a consumer packaged goods brand, she said. But instead of being intimidated, Sonkin said she leaned into her ignorance of the CPG space.
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Insider Louisville
Louisvillians may spot a strange vending machine with the words “DO SOMETHING” printed on the side in various locations around the city this month.
The vending machine, created by local creative and marketing agency Fieldtrip, is free to use and is stocked full of cards that ask people to do something, be it singing a tune out loud on the sidewalk or calling a friend they haven’t spoken to in a long time.
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The wall Street Journal
What does a big snack company do when many consumers say they want to eat healthier, and upstarts are grabbing market share?
To find out, The Wall Street Journal's Annie Gasparro spoke with Michele Buck, president and chief executive officer of Hershey Co., at the Journal's Global Food Forum conference.
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| | CORPORATE SOCIAL RESPONSIBILITY |
GreenBiz
Nowadays many businesses view their environmental and sustainability efforts from a reputational point of view; being perceived by customers and the broader public as socially and environmentally responsible is the right thing to do. This goes beyond mere legal and regulatory requirements, since having this socially responsible reputation is necessary to attract the best talent, especially from the millennial generation workforce.
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