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Anaheim Adventure: An Exclusive NAMA Foundation Event
This NAMA Foundation event takes the classic scavenger hunt to the next level, where instead of looking for a list of objects, you will be placed in a team to compete in a series of clues, challenges, picture and video tasks.
Begin your journey at the Anaheim Marriott and explore parts of California’s best city, including Downtown Disney, in a whole new way. Join us Tuesday, November 19th!
Learn more and register today!
Sponsored by:
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View full list of events.
Small Business Trends
Does the thought of marketing your business at Halloween send a shiver up your spine? You don’t stand a ghost of a chance unless you prepare early. Whether you are interested in Halloween or the fall season in general, it’s closer than you think. Get started early so you have plenty of time to plan and make the most of it for your customers and bring in more sales. Let’s go over some basics.
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Opportunity knocks with TWO new delicious snacks from Little Debbie® Vending brand Fieldstone® Bakery. The Frosted Mini Donut (6ct) is a bite-sized dunkable treat and the Cosmo Blast Brownie is 4 ounces of dark, chewy brownie topped with fudge icing and colorful candy coated pieces. Order samples by clicking here. |
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By Lisa Mulcahy
 Do you know how to incorporate social listening as part of your marketing strategy? If not, it's time to start harnessing its power. Social listening is the practice of crawling the internet to locate all the mentions of your brand on social media platforms and your brand's related keywords. This way, you can very specifically target the consumers who will buy what you're selling quickly and easily. To do it most effectively, you need a strategy of do's and don'ts that will maximize your time, marketing focus, and your campaign effectiveness.
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Entrepreneur
Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders.
KFC intends to find out what a kernel of creativity is worth to its fans. While it may seem like this strategy is all in good fun, the truth is that creativity costs money and resources — and not every company is keen to invest what the marketing department needs.
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By Catherine Iste
 It is very fun and easy to pick on consultants. They show up, charge us to tell us about our problems and then charge us more to fix them. While the animosity may be rooted in our envy of that savvy business model, there are things we can all learn from the consultative approach. Here are three consulting practices leaders should adopt.
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Harvard Business Review
Unwritten rules and ways of doing things — both good and bad — are ingrained in the corporate world. Often, these norms become so enmeshed in company culture that leaders don’t even think about them. But if a company’s norms aren’t regularly revisited to ensure they align with the organization’s goals, and if leaders aren’t careful about how their behavior contributes to them, they can morph from a positive force to a destructive one.
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Fast Company
How do you find an employee with the skills to head up the VR division of your agency? How do you hire a lawyer who specializes in AI?
You don’t. In a world where job requirements are constantly changing, an employee’s raw potential is more important than his or her résumé.
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Serve your customers Fieldstone® Bakery Honey Buns (4 oz) and Frosted Mini Donuts (6 ct.) offered by McKee Foods, makers of Little Debbie Vend products. These two delicious snack cakes are perfect for vending and micro markets. They are sure to satisfy for breakfast or anytime!
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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Forbes
The holidays are the busiest time of the year for most businesses. The end of the year offers consumers a chance to spend, and companies can take advantage of that willingness to buy with some stellar marketing.
Holiday marketing tactics can go wrong really quickly, however. If they don’t know what they’re doing, businesses would be safer sticking to things that they can do that are innovative but have no chance of backfiring into a public relations nightmare.
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Inverse
Whether served hot, cold, sweet, or bitter, tea is a ubiquitous drink worldwide that has held its own against the recent uprising of coffee culture. And now, a comprehensive brain study has found that long-term tea drinkers may also enjoy added cognitive benefits from the drink.
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By Bambi Majumdar
 Marketing effectiveness is now predicated on analyzing online consumer behavior. We are digitally immersed, and our buying behavior is reflected in our digital footprint across all channels from emails to social media. AI-driven back-end tools are continually assessing our likes so that marketers can be more efficient in their targeting. The same is true of the food and beverage industry, which is increasingly looking at online consumer conversations for the next step in its journey. A recent consumer insights report by Social Standards shows distinct shifts in this regard.
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Inc.
As consumers continue to embrace cashless and contactless payments, some businesses are choosing to ban cash altogether. This trend, known as cashless commerce, offers many benefits to businesses, like added security.
There are, however, also several points to consider when determining whether or not going cashless is feasible for every business.
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FoodNavigator-USA.com
An increasing proportion of US consumers (between 18- and 44-years-old) claim to be factoring in the environmental impact before purchasing a food or beverage product, according to NPD Group.
NPD Group's national Health Aspirations and Behavioral Tracking Service found that 1 in 10 U.S. adults switched to a different food or beverage brand because it had "Earth-friendly" practices such as recyclable packaging and 9% of adults consider the environment a top factor when making food and beverage purchases.
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KGW-TV
Near the elevators of Oregon Health and Science University's Knight Cancer Research Building, you won't find Doritos or Coca-Cola inside the vending machines.
You'll find DNA kits instead.
The idea behind the vending machines started about a year ago.
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The Wall Street Journal
For Rosalino Palazzolo, growing coffee is a dream. After growing all manner of produce on his Sicily farm, the third-generation farmer harvested his first coffee crop this year. Palazzolo is still experimenting but his goal is to produce the first commercial coffee grown in Italy — a nation well-known for roasting coffee beans, but not for growing the tropical plant from which they come.
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| | CORPORATE SOCIAL RESPONSIBILITY |
Forbes
We live in a society that increasingly prioritizes accountability in all aspects of life, from the way our food is grown to the way men treat the women around them. People are tired of the “business as usual” approaches embedded in our culture and are demanding new social norms that take into consideration the marginalized and voiceless.
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