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The news media industry saw a lot of changes and challenges in 2018. We faced new battles on Capitol Hill, like the fight against newsprint tariffs and the push for an anti-trust safe harbor for news publishers. At the same time, we had to contend with an extremely hostile political environment and a digital ecosystem that continues to favor dominant giants and disfavor quality content. But looking forward to 2019, I think it is pretty easy to see that it is shaping up to be an absolutely pivotal year that may well determine the strategic landscape for news publishing for many years to come.
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As we head into the new year, we wanted to look back at some of the interesting things we learned in 2018. Over the course of the year, we've shared dozens of articles with you, from profiles of our young Rising Stars to columns from CEO David Chavern, from journalism history quizzes to detailed infographics about the strength of the news media during elections and on Black Friday. If you missed any of our most informative or engaging articles, now is your chance to catch up!
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The News Media Alliance filed comments opposing the Department of Labor's (DOL's) and the Department of Homeland Security's proposals to eliminate the requirement that employers notify U.S. workers of available positions through printed advertisements in Sunday newspapers "in the area of intended employment," and replace them with website ads. The Departments' proposals would essentially eliminate a proven medium consumed by more than 130 million adults each week — the print newspaper — that is the only means for some workers to access job information.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Job listings are a big business, with online job sites such as Indeed, ZipRecruiter and Glassdoor serving as a common way for employees to search for their next opportunity. Programmatic is still catching on in the recruitment field; however, with Recruitology's programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie.
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The news industry has been in a state of flux for quite some time. In an attempt to quantify and understand the change, Senior Research Fellow at the Reuters Institute of Journalism at the University of Oxford Julie Posetti recently investigated how innovation in the industry has been impacted by the relentless pace of technological and audience change.
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Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
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ICIJ
It feels as though 2018 has been a huge year for investigative journalism, particularly in the United States. Do you think there has been a re-investment in or renewed focus on investigative journalism in response to the heated political environment?
We may look back at 2018 as the year that quality journalism made a comeback with readers. After years of celebrity schlock, listicles and diminishing trust in journalism, there's a discernible turn to media that are known for verifying their stories, being nonpartisan, independent and holding power to account.
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Behind Local News UK via Medium
What advice would you give to local journalists planning for 2019?
Specialize and accept that it is part of your job to find ways to monetize that specialty. Understand that your audience must pay for high quality content one way or another — expect that model to be different for different forms and topics of content.
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Nieman Lab
A few years ago — just as Facebook traffic to publishers was beginning to soar — media watchers pronounced homepages dead. Consumption habits were changing; audiences were getting more of their news via social media platforms and homepage traffic was plummeting. An executive I worked with in 2012, discussing the dawn of the social news era, proclaimed at the time: "Websites are the Rust Belt of the internet."
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INMA
From groceries to autos, marketers are talking about the need to do more to reach younger shoppers.
A common theme we heard regularly from advertisers during the second half of 2018 was the need to bring in younger customers. Yet some marketers have been slow to adjust their marketing mix to enable them to reach more of these younger customers.
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MediaPost
Google Featured Snippets now can link to the exact content from a query to serve up from a search. It's only available on content from mobile sites using Accelerated Mobile Pages, an open source initiative to promote faster load times.
When the Featured Snippet links to an AMP article, Google will scroll the user down to the answer in the orange highlighted section. It could bring up an interesting dilemma for advertising.
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The Atlantic
It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming for both digital upstarts and legacy brands. Vice and BuzzFeed had slashed their revenue projections by hundreds of millions of dollars, while The New York Times had announced a steep decline in advertising.
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MediaPost
Following a 2017 report in collaboration with the Guardian Mobile Innovation Lab, which examined how newsrooms use mobile push alerts, the Tow Center for Digital Journalism has revisited the subject to see how strategy may have changed.
In June, Tow began to collect more data from 30 news outlets. The results showed a change in how newsrooms are approaching alerts. They are now considered to be their own platform.
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Adweek
The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people doing the sharing and the people receiving those links and looking into matters further.
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INMA
Without question, 2018 was a huge year for digital publishers. And while it's good to take some time to celebrate your accomplishments, it's also important to get ready for the year ahead.
Here are five major trends predicted to impact publishers when it comes to video. 1. Video advertising will continue to grow.
Video is exploding as an effective way to add extra revenue while simultaneously increasing engagement. ...
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