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A new year means new news, and new practices for delivering it. The News Media Alliance will be kicking off the year with a series of "how to" articles aimed at helping publishers and reporters explore innovative ways of doing what they do best. From explaining branded content to breaking news on social media to telling stories across multiple platforms, the Alliance — with the help of experts in the field — will be delivering weekly articles on all the big media business trends and how everyone from major digital news brands to small local papers can utilize these tips and tools to deliver better news.
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By David Chavern, Alliance President & CEO — Last December, I sat down and penned the Alliance's resolutions for 2017. This year, before I start the 2018 list, I wanted to check in on how we did. First, I vowed to fight harder against "fake news" and the danger it presents. In March 2017, we launched a national Support Real News campaign and brought awareness of the growing issue with tips on media literacy and advocated that the solution to eradicating fake news is to support real news.
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Join us for adXchange 2018, taking place February 28-March 2 at the Embassy Hilton Suites-San Diego Bay Downtown, immediately following Mega-Conference. New this year, all Alliance members will receive complimentary registration to attend adXchange. If you are not an Alliance member, but still represent a news media organization, you will be allowed to attend the event/set up meetings, for a fee of $300 per attendee. Note: The hotel group room rate for this event is limited. All room reservations must be made by Thursday, January 11, 2018. Click here to view the list of advertisers and agencies and to register.
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You've been given a great gift, George: A chance to see what the world would be like without you. One of my favorite holiday movies has to be It's a Wonderful Life. It's one of those films that makes you reflect on what's truly important, and you can learn something new from it every time you watch it. While a good portion of the movie is downright depressing ... the main message is heartwarming and inspiring: "Each man's life touches so many other lives. When he isn't around he leaves an awful hole, doesn't he?" Clarence, the angel sent to save George, says. This is true on so many levels and can be applied to just about any situation. Take newspapers, for instance. What would the world be like if newspapers had never been born?
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Join us at Mega-Conference, taking place February 26-28, 2018 in San Diego, CA. The program is packed with ideas to grow your business. More than three dozen sessions offer something for everyone in the news media industry, from niche products to audience development, from improving engagement to learning to innovate. The full program can now be viewed online. Click here to register as an individual for Mega-Conference (News Media Alliance members receive discounted registration). Click here for details on team discounts.
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Last August, the Department of Commerce announced the initiation of anti-dumping duty and countervailing duty (i.e. anti-subsidy) investigations of Canadian imports of uncoated groundwood paper. The trade case was brought by one mill, North Pacific Paper Company (NORPAC), located in Longview, WA. NORPAC is essentially claiming that Canadian producers are dumping newsprint in the U.S. market at prices below the cost of production. The case is currently before Commerce, where the agency is expected to issue "preliminary" duties in January. These duties, if implemented, have the potential to run many small-town newspapers out of existence.
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Publicly-traded companies produce annual reports to stockholders, telling them why they are a good investment. The Atlanta Journal-Constitution staff realized they had the same opportunity to provide an end-of-year health report on what they accomplished. AJC Brand Marketing Vice President Amy Chown says, "We have shareholders; they're called subscribers and they're invested in our journalism." From there, the marketing campaign was born, "2017: The Year in Real Journalism." It was a chance to remind readers of the important work they had done.
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Storytelling was once a one-way street: from cave paintings to newsprint to television and podcasts, there was a creator and an audience, and the audience was supposed to sit silently and take in the words of the storyteller. Now, however, stories can be told with immersive technology like virtual reality (VR) and augmented reality (AR), making the audience not only observers, but participants. And as the technology that makes such storytelling possible advances, more and more storytellers are jumping on board.
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Adweek
In a memo to staff and other members of the media, Hearst CEO Steven R. Swartz detailed just how successful the publishing company was in 2017.
While revenue itself was flat at $10.8 billion, the business as a whole was profitable for the seventh consecutive year due largely in part to investments made in companies related to business data.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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Columbia Journalism Review
Debates this year over a succession of health-care bills led media outlets from the coasts and Washington, DC, into "Trump country." Here's a snapshot from Kentucky, where I work: Politico went to Salyersville to scrutinize the complications of a Medicaid work requirement. The New York Times parachuted into Whitesburg and spoke with nearly two-dozen people about their conflicted feelings over both Obamacare and the American Health Care Act.
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Media Shift
Investigative non-profit journalism flourished in 2017, likely because it is top of mind for so many people. Media credibility is in the spotlight, and those of us who dig deep into uncomfortable places and ask for our reader's trust by being unbiased and fact-driven feel it shining especially brightly.
We worked with education journalism non-profit The Hechinger Report for a first-of-its-kind analysis of how race plays into community college completion rates.
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Poynter
New Year's Day brought loads of dishes, the engrossing college football semifinals (what a Georgia-Oklahoma game), NFL coach firings, White House reporters cooling their heels in a Palm Beach IHOP as President Trump played golf — and the final remnants of a holiday media staple: top 10 lists.
But wait. What about asking smart media folks what they don't know about what beckons in 2018?
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VentureBeat
In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads "starting in early 2018." Now the company has committed to a date: Chrome's built-in ad-blocker will start working on Feb. 15. Interestingly, this date does not appear to be tied to a specific Chrome version. Chrome 64 is currently scheduled to arrive Jan. 23 and Chrome 65 is slated to launch March 6.
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Digiday
Publishers enter 2018 more focused than ever on diversifying their revenue streams away from display advertising. For many digital local news publishers, which have been hit the hardest as ad dollars moved to Google and Facebook, that shift is already underway as they eschew display advertising to focus on branded content and consumer revenue.
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TechCrunch
It's no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks (TechCrunch does this) to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated.
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AdAge
Instagram users will now see posts created by people they don't follow, as the photo-sharing platform says it will now show "recommended for you" posts. These include showing videos, pictures that are liked by people the user follows.
The move was likely made in an effort meet advertising demand for Facebook, according to a source familiar with the matter. The social network owns Instagram and says it is maxed out on ad inventory.
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Poynter
Throughout the year, I've been collecting tweetstorms from journalists and news organizations explaining how they do what they do. In addition to using the platform as a reporter's notebook or to fact-check statements, some people used tweets to really explain the journalism they were doing in a really human way. The explanations were amazing, clear and necessary. But Twitter is the worst place for them.
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