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Jan. 5, 2011

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Innovative ideas presented by newspaper digital leaders
Members of NAA's Digital Advisory Committee met in mid-November to discuss innovations at their organizations. From Web page growth to specialized sports apps, various ideas were shared by the group during the one-day meeting. A synopsis here (see "Meeting Summaries") includes committee members' comments. Recaps of previous committee discussions with companies such as Facebook and Foursquare also are available. MORE


Session at mediaXchange to focus on mobile
The proliferation of smartphones is pushing newspaper companies to focus more and more on mobile platforms. In a 2011 mediaXchange session, a Gannett executive will talk about the challenges of training sales staffs to sell mobile ads and will offer insights on pricing structure and user patterns based on USA TODAY’s experiences. The session also will feature a presentation by a Mobile Marketing Association representative of data on the incredible potential and growth of mobile. Register before Jan. 15 and save $200. MORE


New Foundation-NewsU course focuses on managing change
The NAA Foundation and NewsU at The Poynter Institute have worked together to develop several free online training courses. The latest in this series is "Managing Change: Creating Strategies, Setting Priorities." The course helps users think about change, analyze their own attitudes toward change, set priorities and identify what should change. Users also develop strategies for leading and coaching others. MORE


Ad spend climbs 6.4 percent through first nine months
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ad spending through the first nine months of 2010 grew 6.4 percent, to $94.06 billion, according to Kantar Media. More

Macy's beefing up online organization
Reuters via ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's Inc. plans to hire 725 more people in the next two years to beef up its e-commerce sales, one of the department store operator's fastest growing segments. More


What's ahead for media and digital businesses in 2011
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What does 2011 hold for the media and digital communications businesses? Here are a few predictions. More

Two-thirds of Web users have bought digital content
The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nearly two-thirds of Internet users have paid to download or get access to some kind of online digital content, according to a new report. More


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!

If an app is your content strategy, you are doomed
Bloomberg Businessweek    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
When the iPad first arrived on the scene, many newspaper and magazine publishers seemed to see it as a digital savior that would restore their fortunes and allow them to withstand the whole "information wants to be free" aspect of the Internet. More

Mobile execs predict big year for Android, mobile advertising
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What will be the top mobile story of the year in 2011? Google and the continued expansion of its Android operating system, according to an annual survey of industry executives and analysts. More


After two slow years, an industry rebound begins
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Television advertising, whether through integrated-brand campaigns like Microsoft's or otherwise, has been one of the bright spots as the advertising industry begins to recover from the devastating effects of the recession and marketers experiment with a variety of new ways to reach the audience. More

Facebook most visited website of 2010, valued at $50 billion    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook surpassed Google last year as the most visited website in the country, according to Experian Hitwise. The social network accounted for almost 9 percent of U.S. website visits over the first 11 months of 2010. More

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A Google mobile payment service in the works?
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google is considering building a payment and advertising service that would let users buy milk and bread by tapping or waving their mobile phones against a register at checkout, two people familiar with the plans say. More

Business Models

The Dallas Morning News announces new digital strategy
The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Dallas Morning News plans to launch a new digital strategy on Jan. 18, and it will begin charging for online and mobile access to some of its content on Feb. 15. The initiatives include an iPad application; an updated iPhone app; and a new design and streamlined navigation for the newspaper's website, More


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