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Jan. 9, 2013


Public Policy

Media coalition wins big against anti-leaks legislation
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Since last summer, NAA has worked with other media groups in the Sunshine in Government Initiative to oppose provisions in the fiscal year 2013 intelligence authorization bill that would have severely limited the flow of information to the public on matters related to national security and foreign affairs. The effort focused on two sections that would have prohibited intelligence agency subject-matter experts from conducting background briefings for journalists, and current and former government officials who have or had a security clearance from providing "analysis and commentary" to the media about intelligence activities. NAA vigorously argued that these provisions would do nothing to stem unauthorized disclosures of classified information and would significantly hamper legitimate reporting and the public's right to know. After six months of aggressive lobbying and generating public interest that resulted in several articles, editorials and op-eds, Congress agreed to a stripped-down version of the bill that included a single anti-leaks provision: The executive branch must now notify Congress in the event of an authorized disclosure of classified information. NAA is grateful for the support of Sens. Ron Wyden, D-Ore., and Patrick Leahy, D-Vt., and for the willingness of Sens. Dianne Feinstein, D-Calif., and Saxby Chambliss, R-Ga. (chair and ranking member of the Senate Intelligence Committee, respectively), to agree to a version of the bill that addressed our concerns.


Digital pioneer Hendricks headlines workshops on sales strategies
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The McClatchy Co.'s new-media pioneer Christian A. Hendricks presents best-in-class practices for reorganizing sales operations, re-energizing the top line and reviving revenue across products and platforms at "Selling Digital Products." These one-day workshops, presented by the American Press Institute with The Poynter Institute, are Feb. 1 in Raleigh-Cary, N.C., with McClatchy Interactive and April 17 at NAA mediaXchange 2013. More


Target's new campaign wants to make groceries and laundry sexy
The Associated Press via Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is Target's grocery aisle ready for its close-up? Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products. More

Wal-Mart price ads draw ire of rivals
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart's increasingly aggressive efforts to advertise specific price comparisons have boosted sales in a weak economy, but now rivals are charging that they're deceptive. "The difference between an inquiry and an investigation is important," said Wal-Mart spokesman Steven Restivo, adding that none of the states have opened a formal investigation. But rivals, including Best Buy, Toys R Us and supermarket retailers, say Wal-Mart's ads mislead. More

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What to expect in the ad and marketing world by category
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Advertising Age outlines 13 challenges for 2013 in the advertising and marketing world. More

Home page ads rise, ad base diversifies
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home page ad trends suggests that display advertising at the end of 2012 improved in the prior quarter and year-earlier period, too. More


AOL says one out of nine Patch sites profitable
Dow Jones Newswires via Fox Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. CEO Tim Armstrong said this week that about 100 of the company's 900 Patch sites are now profitable, as the Internet media firm seeks to use its costly local online news network to help fuel an ongoing turnaround effort. He added that AOL is working to take the overall Patch network to profitability by the end of this year. AOL has been investing an estimated $160 million annually in the collection of sites. More

Craigslist slowly expands maps to items for sale, starting with yard sales, flea markets
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Craigslist has started to add maps to its sales listings, letting people view not just what items are being sold, but where those items are located on a map. Craigslist appears to be starting off with group selling events — garage sales, yard sales and flea markets — in a move that extends a feature Craigslist first introduced in October for apartment rentals. More

Visual storytelling tool Storyplanet aiming for 2013 launch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Storyplanet, which plans to launch publicly this year, has been in beta testing since May, with trials in newsrooms including Al Jazeera and Time magazine. The platform enables users — such as journalists and photographers — to build interactive and visually captivating packages of content, which can then be embedded within a news site. More

What's the most powerful use of big data for lead generation marketing?
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The most compelling case can be made for closing the loop — from marketing lead to sale and ultimately maximizing true ROI. In reality, marketing campaigns are still interacting with people into the late stages of the buying process. Connect your data from lead to sale, and directly tie marketing activity to revenue, and you get the full picture. More

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Smartphones, tablets dominate CES talk
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the 2013 International Consumer Electronics Show, it shouldn't come as a surprise that smartphones and tablets are dominating the conversation. Ownership is up, as more businesses use touch-screen devices as hubs for products or services. More

Mobile apps drive rapid change in searches
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When the Federal Trade Commission decided to close its antitrust investigation of Google without charges, one important factor, though hardly mentioned, was just beneath the surface: the mobile revolution. Google has repeatedly made the argument — and the commission agreed — that the speed of change in the technology industry made it impossible for regulators to impose restrictions without stalling future innovations. Exhibit A is the mobile device. More

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Ford app reads newspapers and magazines for you
Motor Authority    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ford has a new solution to keep you informed on subjects of interest. Thanks to an app called Kaliki, now available for Ford's SYNC AppLink, drivers can have magazines and newspapers read to them by voice-over professionals behind the wheel. More

Business Models

Washington Post spins off polling operation
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Capital Insight" will still conduct polling for The Washington Post, but it will also take on clients. The Washington Post Co. also owns a social media advertising agency, SocialCode, which acquired Digg's old engineering team last May. More

Media Solutions to grow your business
GateHouse Media has created two online businesses to help media companies expand their digital services. adhance media, a private ad exchange that brings together media companies looking to maximize revenue from digital ad inventory, and Propel Marketing, an online marketing company providing digital solutions to small and medium sized businesses.

Associated Press running CES Samsung ads on Twitter
Investor's Business Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Associated Press this week will send out twice-daily Twitter messages paid for by Samsung, as the news organization for the first time integrates paid ads into its news Twitter feed. The messages for Samsung will be marked as "sponsored tweets." The ads are timed to coincide with the Consumer Electronics Show, which officially runs through Friday in Las Vegas. More

How The Seattle Times made an iPad book from year's best photos
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the end of each year, The Seattle Times chooses pictures of the year to feature in online galleries and its weekly print magazine. This year it added something new — a $2.99 e-book for iPads that lets readers swipe and tap through the full-screen immersive images. More

NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

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