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The News Media Alliance on Tuesday launched the 2017 Futures of News Video Contest. The competition — to be held in conjunction with its annual mediaXchange conference, taking place April 30-May 3, 2017 in New Orleans — seeks video entries from college students enrolled in journalism programs. The videos will focus on why the future of media is bright, and what inspired these students to pursue journalism. Public voting will take place via the Alliance Facebook page in April. Prizes will be awarded to the first- and second-place entries.
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When public notices reach the public, everyone benefits. Some officials want to move notices from newspapers to government-run websites, where they may not be easily found. This is like putting the fox in charge of the hen house. Download and run these ads provided by the News Media Alliance supporting keeping public notices in print newspapers. The Alliance has provided at no charge three full-color ad designs in full- and quarter-page sizes. The ads can be customized with your newspaper's logo. Available to all newspapers. Simply enter your email address to access the ads. (No member log-in or password required.)
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Lawyers do two things: ask questions and tell stories. So maybe it wasn't too far of a leap when attorney Marvin Longabaugh launched his own newspaper, the Navasota Star. His town in Texas already had a newspaper. He was an op-ed writer for months, and was especially critical of the school board. This ruffled some feathers, and he was told he could no longer name names in his column. Longabaugh felt censored and resigned. He offered to buy the paper, but was turned away. So he ran the numbers and did his due diligence before deciding he could run a newspaper profitably. He calls it a newspaper for the next generation.
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Top experts from inside and outside of the industry will address the most important topics affecting news media at mediaXchange 2017, taking place April 30-May 3, 2017 in New Orleans. Book author and generational expert Paul Taylor will talk about how two demographic trends are transforming the United States and have fed the hyper-partisanship of politics and policymaking in recent years. But even as the American public grows more polarized, we've also become more comfortable with our new diversity, which presents challenges and opportunities for journalists.
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The News Media Alliance has announced the launch of its annual Top 30 Under 30 Awards program to honor young industry leaders as a part of its mediaXchange 2017 conference. The program provides an opportunity to showcase the energy, innovation and vitality of the news media industry — and its rising stars — at the largest annual gathering of industry executives in North America. Applicants can nominate themselves or a colleague for the award.
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By David Chavern, News Media Alliance President & CEO — From Brexit to Syria to possibly the craziest election cycle in U.S. history, 2016 was a year in which common assumptions about the world we live in were challenged. On the news media front, we battled fake news, hostile presidential candidates, deceptive ad blocking, outdated media laws, and many other challenges. As we look forward to 2017, and putting 2016 behind us, I wanted to share a few of my resolutions with you.
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Digiday
A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its business, now generates more than a quarter of its traffic every month from older content. At publications like Business Insider, the figure is even higher.
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Recode
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.
Industry sources say the social network is going to start testing a new "mid-roll" ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.
For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales.
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Digiday
Sometimes it pays to give content away for free.
Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing director Isaac Showman. And as much as the change helped get Reuters TV content in front of more users, a number of other factors have also helped grow usage.
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Bloomberg
Ev Williams, the co-founder of Twitter, spent five years building Medium into one of the slickest publishing platforms on the web. Yet he found himself in traditional-publishing purgatory on Wednesday, cutting 50 employees and searching for a new business model. There could be no better proof that delivery methods matter little, and content is king.
In the post outlining the changes, Williams explained that he had lost faith in advertising.
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The Media Briefing
In his examination of Medium's latest move, analyst Frederic Filloux notes that "nobody with a working knowledge of the publishing industry was surprised" by Ev Williams' announcement that the "broken system" of ad-based digital publishing does not serve anyone, and that the publishing platform would be pivoting away from that as a result. The implication is that advertising, so long the means by which many publishers funded their operations, cannot sustain them now.
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NiemanLab
2016 wasn't the best year for Local News Now, a network of hyperlocal sites in the Washington, D.C. area.
In July, it closed Hill Now, its site covering the Capitol Hill neighborhood, and merged its coverage with another one of its sites, Borderstan, which focused on a handful of neighborhoods near Dupont Circle. Then, in December, with revenue flagging, the company also shut down Borderstan, which was run by two full-time employees and averaged 85,000 unique visitors per month.
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Facebook
Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. We know that our community values sharing and discussing ideas and news, and as a part of our service, we care a great deal about making sure that a healthy news ecosystem and journalism can thrive. That's why we're announcing a new program to establish stronger ties between Facebook and the news industry.
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MediaShift
Why is VR relevant? Because Taco Bell is in the VR business. Well, not EXACTLY, but it was giving away limited edition PlayStation VR headsets last month to a few lucky winners who bought a "$5 Box." Don't forget to wipe your hands before picking up those cool light-up controllers.
But so we can really understand why it's relevant, let's back up a bit. What — exactly — do we mean when we say virtual reality?
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NewsWhip
Last month, we named the Washington Post as one of the best publishers on Facebook in 2016. That's down to the way the site has grown engagement and traffic in the last 12 months.
In November, the Washington Post had over 20.1 million Facebook engagements on the 10,818 articles they published that month. That's a huge 68% jump in engagements from November 2015, during a year when many publishers struggled to grow engagement with their web-based content on Facebook.
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Advertising Age
Instagram showed off its first ads inside the Stories section, and it is giving businesses more ways to track how well their unpaid Stories perform. On Wednesday, the photo- and video-sharing app unveiled exactly how the new ads will appear inside the Stories — they take up the full vertical screen and run in between different users' posts.
The vertical video ads are basically a copycat of the style pioneered by Snapchat, only longer.
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Digiday
Snapchat's latest measurement play has earned it a gold star from media agencies at a time when rivals are still working to scrub off their black marks.
This week the Gen Z favorite rolled out an integration with third-party provider Moat for the U.K. and France so brands can see if their video ads are viewed and heard by a human being (versus a bot) and for how long. The feature has been live in the U.S. since June.
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Digiday
Last year, the internet collectively mourned the death of Instagram's chronological timeline. Users complained. Marketers worried. And a change.org petition demanding its resurrection attracted over 342,000 signatures. But six months on, has it really been that bad?
The algorithmic timeline, which came to most U.K. users on June 6, prioritizes posts Instagram believes "you care about most."
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