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Jan. 16, 2013


Public Policy

Newspapers urge FCC to lift outdated rule
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"Congress gave the FCC a mandate to review media ownership rules, and update them if necessary, every four years," NAA President and CEO Caroline Little writes in a letter to The Boston Globe. "More than a year ago, the FCC released a public notice for comment that described modest changes to the cross-ownership ban and identified the urgent need for new investments in local news operations. No other medium replicates the original reporting and professional journalism produced at great expense by newspapers for the purpose of serving their local communities. This brand of vetted journalism is expensive. Newspapers are not asking the government for financial assistance. We are simply asking for regulatory relief by ending a four-decade ban that is preventing investments in local broadcast stations and newspapers at a time when community journalism needs support." More


What China press censorship protests say about digital shift, democracy
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The recent protests in China over government control are telling in that they "involve a newspaper and censorship — not a military tank in a public square," Tom Rosenstiel, executive director of the American Press Institute, notes in a column for "China has walked the fragile road of modernism and capitalism without democracy. But history keeps repeating one message about trying to balance economic advances without freedom. Information by its nature is democratizing." More


Don't miss the opportunity to drive your digital sales
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Learn how to reorganize sales operations, re-energize your sales team and revive your product portfolio at "Selling Digital Products" on Feb. 1 in Raleigh, N.C. Christian A. Hendricks, The McClatchy Co.'s digital pioneer, will show you how an aggressive training program and top-to-bottom incentives can spur revenue growth at every level of the company. This workshop is presented by API with The Poynter Institute. More

Position Available
The Newspaper Association of America seeks a senior-level marketing executive and evangelist to work with and represent its members before advertising agencies and clients, and to communicate the value that the industry delivers to all of its customers and partners, including advertisers and news/information consumers.


Digital to account for 1 in 5 ad dollars
Radio Ink    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Worldwide, digital ad spending passed the $100 billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1 percent in 2013 to $118.4 billion. That will put worldwide digital ad spending levels — including online and mobile advertising spending, other than messaging-based formats — at 21.7 percent of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. More

Social networks aim to land more Super Bowl ad dollars
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Now that they've become an established part of the Super Bowl marketing playbook, social networks are looking to command more of fans' attention and maybe a bigger share of TV ad dollars. There are already examples pointing to Facebook and Twitter having a more central role, which can begin at the inception of a TV spot. More

Solving the content creation conundrum
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Content marketing is attracting its share of marketers' budgets — 12 percent on average — and more than half of marketers plan to spend even more in the coming year, according to a survey Ad Age conducted in late 2012. Yet, it's clear most marketers are struggling with some pretty basic questions: Who should be the "boss" of content? How much should be spent on content marketing? Is it effective? More

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How three publishers made custom advertising pay off
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With their high production costs and lack of scalability, can native ads become more than a craft business? As three case studies show, publishers can be successful if they produce the creative on the backs of existing staff, cut agencies out of the picture and maybe use some sleight of hand where the reader is concerned. More

Detroit auto show to highlight cool design, high-tech
NBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More formally known as the 2013 North American International Auto Show, the annual gathering is considered one of the industry's most important and closely watched events, and for good reason. According to sponsors, as many as 60 new cars, trucks, concepts and crossovers will be revealed in the coming days, while many of the industry's top executives subject themselves to a media grilling that could reveal automotive trends and strategies for the rest of the decade. More

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Yet another down year for magazines
MediaLife Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Heading into 2012, magazines hadn't seen a year-over-year gain in ad pages since 2005. That didn't change last year. Last year marked the steepest magazine ad page decline since 2009, when the country was in the depths of the recession and pages plummeted 25.6 percent. More

AOL approach stretches some local editors to the limit
FishbowlLA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This is not exactly the way AOL likely envisioned marching Patch into the critical operational year of 2013. Lately, when a site loses a local editor, one of the company's responses has been to upside-down replace the departing journalist. In lieu of a new hire, Patch is tasking a number of adjacent local editors with the duty of doubling their coverage area. More

At HuffPost, everything old is new again: Reporters get blogs
Capital New York    Share    Share on FacebookTwitterShare on LinkedinE-mail article
HuffPost is rolling out a new blog template that will allow every reporter in the organization to maintain his or her own personal blog as a supplement to the usual beat-reporting for the site. The idea, according to executive editor Tim O'Brien, who described the format as "almost like a reporter's notebook," is to "get our reporters out in front of people more readily on daily basis, and for it to be a platform for them to post short, quick items that they'd come across on their beats anyway." More


Tablets, smartphones to spur even more growth
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you don't own a tablet or smartphone by now, chances are you will by the end of the year. Driven by the explosive growth in mobile technologies, the Consumer Electronics Association is projecting overall revenues for the consumer electronics sector to reach a record $209.6 billion in 2013, up 3 percent from 2012’s $204 billion. More

Worry over sales spurs talk of cheaper iPhones
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Analysts say Apple must decide whether to keep catering to the high end of the phone market, reaping fat profits from relatively fewer sales, or offer something cheaper to compete with lower-cost alternatives like Samsung's phones. More

When print is thriving, where does social media fit?
Neiman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the United States, social media is seen as part of a survival strategy. In India, the traditional model is doing quite well on its own. More

Limits on consumers' Internet use fuel calls for federal investigation
The Hill    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sen. Ron Wyden, D-Ore., introduced legislation in December to regulate data caps. Internet providers defend the caps and say customers who use the Internet the most should pay more. The issue could flare into a major regulatory battle in the new Congress. More

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Business Models

Sponsored treats: AP prints news on restaurant receipts
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associated Press headlines will greet diners alongside their checks at the Old Ebbitt Grill in Washington, D.C., a press release says. "The idea is to see if news updates will serve as a customer amenity and leverage thousands of existing restaurant printers as a new worldwide printing press," the release says. More

Homicide tracking site expanding to Chicago
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Chicago Sun-Times is partnering with Homicide Watch's co-founders, Laura and Chris Amico, to launch a Chicago edition. The Sun Times paid the Amicos for the technology to build the website. The paper plans to have its crime reporter, plus several general assignment reporters, cover murders and have interns track and follow up on these cases. More

PressApp to help newsrooms gather user-generated content    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PressApp, produced by Videobuilder, will offer publishers both a branded mobile app of their digital content for readers and/or a content management system newsrooms can use to send out requests for photos or video from app users, according to Andrew Petherick, a business development director at Videobuilder. More

NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

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