This message was sent to ##Email##
|
|
|
|
|
| |
Part of our How-To Series for News Publishers — Writers talk all the time about writer's block, but no one really discusses the bigger issue: idea block. After more than a decade of writing for a living, I sometimes feel like I've completely run out of ideas. Not just story ideas, but all original thoughts. If you cover a beat, you often find yourself in a recurring cycle of news, with the same issues popping up over and over, and it can feel like you've already done it all. There are, however, ways to beat the "I have nothing left to say" blues.
READ MORE
Join us for adXchange 2018, taking place February 28 - March 2 at the Embassy Hilton Suites-San Diego Bay Downtown, immediately following Mega-Conference. New this year, all Alliance members will receive complimentary registration to attend adXchange. If you are not an Alliance member, but still represent a news media organization, you will be allowed to attend the event/set up meetings, for a fee of $300 per attendee. Click here to view the list of advertisers and agencies and to register. Note: Due to high demand, hotel rooms at the Embassy Hilton Suites have sold out. Please click here for a list of nearby hotels.
READ MORE
The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while Google, which is a member of the Coalition, is launching a broader initiative through its Chrome browser. Both efforts signify a strong push (sometimes complementary, sometimes not) to clean up the internet. While both approaches aim to create a better online experience for readers, and to promote better advertising practices, we expect there to be some confusion during the initial rollouts, so we're going to break it down for you.
READ MORE
Don't miss this session at Mega-Conference, taking place February 26-28, 2018 in San Diego! A major new study of nearly 4,500 people who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers. Gwen Vargo, Director of Reader Relations and Jeff Sonderman, Deputy Executive Director at the American Press Institute, describe the consumers' path to subscription, what factors make them willing to subscribe, and what actions trigger their final commitment. Register now — rates go up February 5!
READ MORE
We are stunned that a single U.S. mill in Longview, WA (NORPAC) has been able to manipulate the trade laws to their gain, while potentially wreaking financial havoc on newspapers and other commercial publishers across the country. Last week, in response to NORPAC's petition, the Department of Commerce issued a "preliminary" decision to impose countervailing duties on Canadian imports of uncoated groundwood paper. This decision and its associated duties likely will lead to job losses in U.S. publishing, commercial printing and paper industries.
READ MORE
 |
|
Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
|
|
Part of our How-To Series for News Publishers — Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those never-ending ads that only ever seem to show up when I'm reading on my phone, I will hate you a little bit. I won't stop reading your site (I'm loyal to the end), but I will get cranky and think twice before clicking your links. Surprisingly, perhaps, what I don't hate is native advertising.
READ MORE
One of the brightest spots for the newspaper industry in 2017 was the continued growth of digital subscriptions — both in the number of people willing to pay for news content and the revenue they are bringing in for publishers. Download our new 16-page report on digital subscription trends, featuring case studies and actionable strategies from Alliance members! Member log-in required.
READ MORE
|
|
|
|
|
| |
2017 was a difficult year for the alternative media market. In a six-month period, The Village Voice stopped printing and became a digital-only publication, Washington City Paper was sold, The Nashville Scene laid off 25 percent of its staff, Baltimore City Paper ceased publication and LA Weekly was sold, leading to an advertiser boycott. POLITICO's Jack Shafer, former editor of Washington City Paper, felt compelled to write a eulogy for alternative newspapers. As classified ad revenue continues to decline, alt weeklies face challenges unique to their business model. However, challenges for independent publishers aren't unique to alternative outlets.
READ MORE
Poynter
McClatchy announced a change in the company's leadership structure with the goal of speeding up newsroom innovation.
Starting in the Carolinas and California, McClatchy is adding two regional editor positions that can help the newsrooms in those areas transform together instead of one by one. (Disclosure: McClatchy is one of Poynter's funders.)
READ MORE
 |
|
Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
|
|
Nieman Lab
If the daily newspaper sometimes seems like a fusty relic, that's especially true of the opinion pages. The standard format — chin-stroking editorials representing the anonymously expressed views of the institution, opinion columns by staff writers and outside contributors, letters to the editor and a cartoon — has been unchanged for decades. Since 2014, though, the Boston Globe's editorial-page editor, Ellen Clegg, has been overseeing a gradual metamorphosis.
READ MORE
Digiday
The Texas Tribune wants consumer revenue to account for more of its revenue. This year, the nonprofit news outlet will de-emphasize pageviews and engagement as it shifts its focus to growing membership.
The shift came out of a strategic planning session aimed at figuring out how to diversify the Tribune's revenue.
"What got us our first eight years of success is not what's going to lead to the next eight," said Rebecca Quarls, the Tribune's membership and marketing manager.
READ MORE
Nieman Lab
There are still a lot of open questions about the effects of the tax bill passed in December, but for nonprofit news organizations, the biggest concern is what kind of impact the new law will have on readers' willingness to donate.
The new tax law will double the standard deduction to $24,000 for those filing jointly and to $12,000 for single filers. That will lower taxes for many Americans, but it also reduces the attractiveness of the charitable tax deduction.
READ MORE
Journalism.co.uk
Community journalism, the local news coverage typically focused on neighborhoods, suburbs and small towns, helps to address gaps in the mainstream media, providing increased diversity, greater depth and context to reporting in any particular area.
With the advancement of technologies such as virtual reality, livestreaming capabilities, 8K video footage and 5G internet, it's never been easier for local news organizations to get eyeballs on stories.
READ MORE
Digiday
News UK is bullish on the opportunity for vertical video, and it's starting to see the fruits of its labor.
The publisher of British newspapers The Sun and The Times of London launched V-Studio last June, a suite of tools for creating vertical video content, in order to relieve the creative barrier of reshooting content for mobile. Typically, shooting vertical video is a low priority for U.K. creative agencies.
READ MORE
AdAge
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.
The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences.
READ MORE
Adweek
If Facebook's announcement that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have.
A source at the social network even said, "We've been openly discussing the decline in organic reach for a long time — almost four years. I know it's still surprising to many, but it certainly wasn't a secret."
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
