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Jan. 18, 2012

  NAA News


Webinar details how to schedule advertiser meetings at NAA mediaXchange
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To facilitate meetings between advertisers and newspapers at NAA mediaXchange 2012, NAA is launching a new electronic scheduling tool that works with LinkedIn profiles. A Feb. 1 webinar introduces the process and shows how it makes scheduling meetings at the conference — which is scheduled for April 2-5 in Washington, D.C. — faster, easier and more convenient. More


Explore 'The Great AdVenture' with your sales team
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"The Great AdVenture: How to Succeed in Newspaper Advertising Sales," NAA's newly updated primer, is now available. Version 3.0 of "The Great AdVenture" boasts more than 200 pages of tips, tutorials and training for print and digital sales. Affordably priced at $24.95 a copy for NAA members, it is destined to be an essential resource for front-line veterans and newcomers alike. More

Run An Online College Basketball Bracket

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To learn more, attend our “How to Sell College Basketball” webinar.


Kohl's to sponsor Spanish-language TV talent show
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kohl's Corp. is sponsoring a Spanish-language reality television show in an effort to raise the profile of its fashion collections from Jennifer Lopez and soon-to-be ex-husband Marc Anthony. On "¡Q'viva! The Chosen," judges Lopez, Anthony and choreographer Jamie King will travel to 21 countries in search of talented entertainers. More

Procter & Gamble to extend mom-centric campaign at Olympics
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble will expand a popular advertising campaign around the world in connection with its sponsorship of the 2012 Summer Olympics. The campaign proclaims Procter a "proud sponsor of moms" and thanks mothers on behalf of their children. More

Target aims to regain cachet with unique boutiques
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Target recently announced a plan to open short-lived boutiques — upscale shops selling unique merchandise. It is also adding several shops-within-the-shop for Apple. More


Newsweek reviving '60s design for 'Mad Men' issue, including ads
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newsweek is planning an issue marking the return of "Mad Men" this March by adopting the magazine's 1960s design throughout — all the way, it hopes, to the ads. More

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Fox News teams with Google, Xbox for younger appeal
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fox News Channel's recent Google integration during the GOP presidential primaries comes just as parent company News Corp. plans to bring Fox News programming to a variety of new Web and mobile outlets — including Xbox. It's all part of a technological push meant to broaden out the network's appeal, in part to younger demos. More


Commentary: Major glitches trouble too many publishers' apps
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Of the 5,000 magazine and newspaper iPad apps McPheters & Co.'s iMonitor service has evaluated since April 2010, far too many simply do not work well, writes McPheters CEO Rebecca McPheters. She adds that the biggest issue concerns authenticating print subscribers. More

Need a magazine expert?

Niche publications equal greater revenue. Want to launch a magazine or improve those you already have? Our award-winning team can help you draw advertisers.

Twitter, Facebook embedded in TV station's iPad app
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Belo's KHOU-TV in Houston has embedded Facebook and Twitter features into its iPad news app, giving users a full mobile social media experience and enticing them to stay with the app much longer than the average three-minute visit. More

Business Models

QR codes find their way into USA Today
Mobile Marketing Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AT&T mobile barcodes will now be featured on USA Today pages. Readers can use nearly any QR scanning application to launch interactive, multimedia content on their mobile devices. More
For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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