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 Event Webinar showcases Facebook opportunities for newspapers Facebook is actively extending its platform, allowing publishers better integration for social experiences into Web products. A Feb. 1 webinar with Nick Grudin, former vice president of business development at Newsweek and now an executive with Facebook's strategic partner development group, will provide guidance on how newspapers can work with Facebook's capabilities. These include optimizing fan page strategies, leveraging social plug-ins, marketing newspaper products and using social media to enhance and amplify the impact of journalism. Register today! Public Policy Postal Service proposes modest rate increases The U.S. Postal Service filed new rates with the Postal Regulatory Commission (PRC) on Jan. 13. The proposed rates fall within the current Consumer Price Index (CPI) of 1.7 percent. While the 2006 postal reform law requires rate increases for a class of mail to fall within the CPI, rate increases within a class of mail can vary. For example, without applying any discounts for mail entry and preparation, the rate increases for inside-county and outside-county periodicals are 1.1 and 1.8 percent, respectively. The PRC is expected to approve the new rates, which will go into effect on April 17. Sample rates on newspaper mailed products are available in the Public Policy Update section of naa.org.
Digital Tribune's content sharing system saves millions, helps support investigative journalism During its reorganization, Tribune Co. of Chicago has saved $6 million through a content-sharing system. With Media on Demand, a central team creates story packages for national and foreign news and features, then distributes them to newspapers across the company. Editors there say the cost savings is designed to put money back into watchdog journalism. A new NAA-generated case study examines this initiative. MORE  Retail sales rise for sixth month in December The Associated Press via TMCnet Share    
Retail sales rose for a sixth consecutive month in December, with big gains in sales of autos and furniture. The increases lifted sales for the year by the largest amount in more than a decade. More Big retailers fill more aisles with groceries The New York Times Share
Reflecting a major shift in the way Americans shop for food, retailers better known for selling clothes or aspirin, including Walgreens, CVS/Pharmacy and Target, are expanding in a big way into the grocery business. More
News ad firm lands $9 million in funding Los Angeles Times Share
Perfect Market Inc., a start-up that seeks to help news organizations make more money through online advertising, has won $9 million in new funding in a round led by Comcast Interactive Capital, the cable giant's venture arm. More  iPad owners prefer ad-supported content to paid MediaPost Share
Knowledge Networks found that 86 percent of iPad owners would be willing to see an ad in return for free access to content, including TV shows and articles from magazines and newspapers. More Little effect from pay model seen on Web traffic The New York Times Share
While newspapers around the world are anxiously asking themselves what would happen if they started charging readers to view articles online, a few answers have started to emerge. More
News Corp. delays launch of first iPad-only newspaper Yahoo! News Share
News Corp. has delayed launch of its iPad-only newspaper, The Daily. The effort, undertaken in collaboration with Apple, is being delayed by issues with the subscription platform. More  For magazines, a bitter pill in iPad The New York Times Share
Since Apple introduced the iPad last year, publishers have poured millions of dollars into apps in the hopes that the device could revolutionize the industry by changing the way magazines are read and sold to consumers. More Facebook's ad revenue hits $1.86 billion for 2010 Mashable Share
Facebook's revenue for advertising alone — which excludes revenue for virtual currencies and other sources — came to an astonishing $1.86 billion for all of last year. More Super Bowl ads top $200 million MediaPost Share
This year's Super Bowl is expected to exceed $200 million in advertising revenue — the third straight year in a row for the big NFL game. More AOL bets on hyperlocal, finding progress where many have failed The New York Times Share
AOL, the former Internet colossus, has spent tens of millions of dollars to build local news sites across the country through Patch.com. The idea is that the service would fill the gap in coverage left by local newspapers, many of which are operating on a string after declines in advertising revenue. More  Dow Jones to launch foreign exchange info service Bloomberg Share
DJ FX Trader will provide news, data and analysis to direct users' market and currency trading strategies. The application will aim to provide access to breaking foreign exchange news ahead of the broader market. More LA community papers poised to expand Los Angeles Times Share
Los Angeles Times Community Newspapers will introduce a new Sunday publication on Jan. 30. The Sunday News-Press & Leader will feature local news, entertainment and sports coverage, along with more in-depth stories, neighborhood event information, photography and informed opinion. More |
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