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Jan. 19, 2011

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NAA News


Webinar showcases Facebook opportunities for newspapers
Facebook is actively extending its platform, allowing publishers better integration for social experiences into Web products. A Feb. 1 webinar with Nick Grudin, former vice president of business development at Newsweek and now an executive with Facebook's strategic partner development group, will provide guidance on how newspapers can work with Facebook's capabilities. These include optimizing fan page strategies, leveraging social plug-ins, marketing newspaper products and using social media to enhance and amplify the impact of journalism. Register today!

Public Policy

Postal Service proposes modest rate increases
The U.S. Postal Service filed new rates with the Postal Regulatory Commission (PRC) on Jan. 13. The proposed rates fall within the current Consumer Price Index (CPI) of 1.7 percent. While the 2006 postal reform law requires rate increases for a class of mail to fall within the CPI, rate increases within a class of mail can vary. For example, without applying any discounts for mail entry and preparation, the rate increases for inside-county and outside-county periodicals are 1.1 and 1.8 percent, respectively. The PRC is expected to approve the new rates, which will go into effect on April 17. Sample rates on newspaper mailed products are available in the Public Policy Update section of


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!


Tribune's content sharing system saves millions, helps support investigative journalism
During its reorganization, Tribune Co. of Chicago has saved $6 million through a content-sharing system. With Media on Demand, a central team creates story packages for national and foreign news and features, then distributes them to newspapers across the company. Editors there say the cost savings is designed to put money back into watchdog journalism. A new NAA-generated case study examines this initiative. MORE


Retail sales rise for sixth month in December
The Associated Press via TMCnet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retail sales rose for a sixth consecutive month in December, with big gains in sales of autos and furniture. The increases lifted sales for the year by the largest amount in more than a decade. More

Big retailers fill more aisles with groceries
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reflecting a major shift in the way Americans shop for food, retailers better known for selling clothes or aspirin, including Walgreens, CVS/Pharmacy and Target, are expanding in a big way into the grocery business. More

News ad firm lands $9 million in funding
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Perfect Market Inc., a start-up that seeks to help news organizations make more money through online advertising, has won $9 million in new funding in a round led by Comcast Interactive Capital, the cable giant's venture arm. More


iPad owners prefer ad-supported content to paid
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Knowledge Networks found that 86 percent of iPad owners would be willing to see an ad in return for free access to content, including TV shows and articles from magazines and newspapers. More

Little effect from pay model seen on Web traffic
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While newspapers around the world are anxiously asking themselves what would happen if they started charging readers to view articles online, a few answers have started to emerge. More

Get Paid Every Time You Make an Advertiser's Phone Ring

Run an ad from your choice of over fifty national advertisers and get paid for each call or sale. Monetize house ads.

News Corp. delays launch of first iPad-only newspaper
Yahoo! News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News Corp. has delayed launch of its iPad-only newspaper, The Daily. The effort, undertaken in collaboration with Apple, is being delayed by issues with the subscription platform. More


For magazines, a bitter pill in iPad
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Since Apple introduced the iPad last year, publishers have poured millions of dollars into apps in the hopes that the device could revolutionize the industry by changing the way magazines are read and sold to consumers. More

Facebook's ad revenue hits $1.86 billion for 2010
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook's revenue for advertising alone — which excludes revenue for virtual currencies and other sources — came to an astonishing $1.86 billion for all of last year. More

Super Bowl ads top $200 million
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This year's Super Bowl is expected to exceed $200 million in advertising revenue — the third straight year in a row for the big NFL game. More

AOL bets on hyperlocal, finding progress where many have failed
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL, the former Internet colossus, has spent tens of millions of dollars to build local news sites across the country through The idea is that the service would fill the gap in coverage left by local newspapers, many of which are operating on a string after declines in advertising revenue. More

Business Models

Dow Jones to launch foreign exchange info service
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
DJ FX Trader will provide news, data and analysis to direct users' market and currency trading strategies. The application will aim to provide access to breaking foreign exchange news ahead of the broader market. More

LA community papers poised to expand
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Los Angeles Times Community Newspapers will introduce a new Sunday publication on Jan. 30. The Sunday News-Press & Leader will feature local news, entertainment and sports coverage, along with more in-depth stories, neighborhood event information, photography and informed opinion. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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