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Jan. 23, 2013



Your input is needed for NAA's scan-based trading survey
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NAA's Single-Copy Committee is conducting a survey to understand the scope of scan-based, single-copy newspaper sales. The survey plays a key role in a plan to capture how newspapers are managing the conversion to scan-based trading while minimizing losses and maximizing sales. All newspapers participating in this quick questionnaire receive a concise report on the findings. Individual responses are confidential. More

Merchandiser of the Year deadline extended
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Jan. 31 is now the deadline to submit nominations for the Tony Mineart Merchandiser of the Year Awards. Organized by NAA's Single-Copy Committee, the program honors retailers who have demonstrated long-term cooperative efforts to sell and market newspapers. The committee welcomes nominations of retailers who are open to ideas such as co-promotions or newspaper-specific promotions, or of retailers who in general do the best overall and ongoing job of promoting newspapers. More

AAM releases list of top 25 fastest-growing newspapers
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A new chart from Alliance for Audited Media provides a look at the newspapers reporting the largest gains in print and online audiences in their respective DMAs. Those listed all participate in AAM's Audience Snapshot — formerly known as Audience-FAX — an optional service that allows newspapers to report their net combined print/online audiences and enhance their statements with additional print and online audience metrics. The Audience Snapshot data in this chart is based on research studies conducted by Scarborough Research and verified by AAM. More


Newspaper readers are not graying as quickly as reported
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In a new column, the American Press Institute's Tom Rosenstiel is skeptical about a recent report that suggests newspaper readership aged dramatically in two years. More

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Learn how to drive digital growth at Feb. 1 workshop
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Want to reorganize sales operations, re-energize your sales team and revive your product portfolio? Then don't miss "Selling Digital Products," presented by the American Press Institute with The Poynter Institute on Feb. 1 in Raleigh, N.C. Digital media pioneer Christian A. Hendricks, vice president of interactive media for The McClatchy Co., shows how an aggressive training program and top-to-bottom incentives can ignite revenue growth at every level of the company. More


Don't write off print ads just yet
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Michael Wolff, a judge in USA Today's first print advertising contest, makes the case for print advertising: "Someone who reads what you have to say is vastly more engaged with your message than someone who passively watches it — and video becomes ever-less watched, a background stimulus, elevator music. ... Good print ads are salutary partners to the newspapers and magazines where they appear — not 'interrupters.'" More

Who's buying what in Super Bowl 2013
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and, both of which are also returning to the game. More

NHL apologizes to fans in ad
The Associated Press via ESPN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The NHL used full-page newspaper ads to tell fans it's sorry for the lockout that delayed the season and trimmed the schedule from 82 games to 48. The ad ran in about 40 newspapers across the United States and Canada. More

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Wal-Mart plans $50 billion 'buy American' push
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Wal-Mart will buy an additional $50 billion in U.S.-made products over the next decade in areas like sporting goods and high-end appliances in what the world's largest retailer called a bid to help boost the U.S. economy. Wal-Mart, the largest private employer in the United States, also said it plans to hire 100,000 newly discharged veterans over the next five years, at a time when the U.S. unemployment rate is at 7.8 percent. More


Groupon nixes all gun-related deals
Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Groupon Inc. has stopped all current and future gun-related deals, bowing to customer pressure a month after the deadly mass shooting in Newtown, Conn. The Chicago company said it has cancelled existing and planned discounts for shooting ranges, conceal-and-carry and clay shooting. More

Yahoo sending 'welcome back' packages to former employees
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over the past couple of months, Yahoo recruiters have reached out to ex-VPs, low-level engineers and PMs who used to work for Yahoo with these packets, with the word "Back!" scrawled on them in black Sharpee. On the packet inside is a bunch of copy about how much has changed since the new Marissa Mayer regime, and how Yahoo wants to talk about "big opportunities." More

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Globe's NIE program goes digital
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Boston Globe's Newspaper In Education program is launching a digital pilot program that is putting iPads — as well as digital subscriptions to — into public school classrooms in Boston and Stoneham, Mass. The pilot program is using $65,000 of vacation donation funds from Globe subscribers to pay for 75 iPads and projectors. More

Digital content worth paying for?
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On the issue of paid content, Rem Rieder of American Journalism Review writes: "The papers that have taken the plunge not only stabilized their circulation revenue but increased it in some cases. Many are also taking a more aggressive approach to pricing their print products. ... If there's no huge downside, it makes perfect sense to ask regular readers to ante up. In an industry that hasn't had much positive economic news for quite some time, it's heartening to have the prospect for growth in a vital revenue category." More

Tablets take a higher search budget percentage
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Search engine advertising continues to show healthy growth, as spending in Q4 2012 grew 11 percent year-on-year, impressions grew 11 percent and total clicks grew 4 percent, according to The Search Agency. Advertisers allocated more of their budget to ads running on smartphones and tablets in 2012 overall, compared with prior years. More

Business Models

Ease cross-media ownership rules
Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"There are many well-meaning voices who oppose any further consolidation," the Star Tribune of Minneapolis notes in an editorial about newspaper-broadcast cross-ownership. "But what they should fear is a permanent 'stop the presses' — not a 'Citizen Kane'-style media monopoly. Among the FCC's fundamental goals are 'competition, localism and diversity and how to balance these goals when they conflict.' Those are laudable goals. Media ownership and coverage should reflect an increasingly diverse America through a variety of media voices. The most immediate challenge to that goal is lack of investment in professional newsgathering by newspapers, radio and TV." More

The Washington Post launches social trending feature    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Post Pulse feature updates the feed every 15 minutes to show how the "velocity of referrals" has changed. "It's a little bit of a different look," Cory Haik, executive producer for digital news at The Washington Post, told "It's not necessarily the most talked about on Twitter, or the most talked about on Facebook or Google Plus or Reddit or Stumbleupon, but it really is the traffic that's coming from those places to our content and very much in real time." More

Position Available
The Newspaper Association of America seeks a senior-level marketing executive and evangelist to work with and represent its members before advertising agencies and clients, and to communicate the value that the industry delivers to all of its customers and partners, including advertisers and news/information consumers.

Ohio newspaper to launch new print format Jan. 28
The Columbus Dispatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBriefIn a message to readers, Editor Benjamin J. Marrison writes that the staff at The Columbus Dispatch is "ready to make your hometown newspaper the first in the world to use this size and technology, and do so in a way that will make you proud. ... While the new size is more compact, we've added pages so that there is no reduction in content. In fact, we added some new features to make your Dispatch even better. The new format also makes existing content easier to find because it's anchored in consistent locations and better displayed." More

Single-story sites like Syria Deeply have lessons to offer the rest of the news business
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Single-topic platforms such as Syria Deeply are not made up of a team of journalists and editors reporting to a passive audience. Instead, they embrace participatory journalism in which civilian journalists can collaborate and contribute to the news process with personal stories and firsthand accounts. More

NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

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