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Part of our How-To Series for News Publishers — I've discovered an odd thing about cannabis since moving to Washington, D.C.: it's both legal and not. You can have it and smoke it and use it in edibles, but you can't buy or sell it in the District. Confused? Yeah, me too. Cannabis is a confusing and complex topic, even for seasoned journalists who've been on the beat for years. And as more states legalize medical and recreational marijuana — and even more start pushing to have legalization put on the ballot — more and more reporters (61 percent of whom believe marijuana should be legalized) will have to parachute into this world to deliver the news to their readers.
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Join us for adXchange 2018, taking place Feb. 28-March 2 at the Embassy Hilton Suites-San Diego Bay Downtown, immediately following Mega-Conference. New advertisers and agencies are still being added to the schedule! New this year, all Alliance members will receive complimentary registration to attend adXchange. If you are not an Alliance member, but still represent a news media organization, you will be allowed to attend the event/set up meetings, for a fee of $300 per attendee. Click here to view the list of advertisers and agencies and to register. Note: Due to high demand, hotel rooms at the Embassy Hilton Suites have sold out. Please click here for a list of nearby hotels.
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News Media Alliance President & CEO, David Chavern: "The direction of Facebook's announcement today is very positive and we commend them for it. We just all need to make sure that the implementation delivers on the stated goals. For some time, we have argued that Facebook should give priority to news from trusted sources. This would be positive for consumers, as well as help to address 'fake news' issues." Read more here.
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Don't miss this session at Mega-Conference, taking place Feb. 26-28 in San Diego! Learn more about Facebook's shift toward high quality news next month at the Key Executives Mega-Conference, taking place Feb. 26-28 in San Diego, CA. Alex Hardiman, head of news products for Facebook, will be discussing how the company is collaboratively building news products with publishers through the Facebook Journalism Project. Register now for Mega-Conference — rates go up Feb. 5!
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Part of our How-To Series for News Publishers — Writers talk all the time about writer's block, but no one really discusses the bigger issue: idea block. After more than a decade of writing for a living, I sometimes feel like I've completely run out of ideas. Not just story ideas, but all original thoughts. If you cover a beat, you often find yourself in a recurring cycle of news, with the same issues popping up over and over, and it can feel like you've already done it all. There are, however, ways to beat the "I have nothing left to say" blues.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
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The INMA World Congress of News Media takes us to the most talked-about city on Earth. News media is renewing with re-discovered relevance worldwide ... yet nowhere more so than Washington, D.C. Join us for an indispensable deep dive for media strategy May 31-June 5. The INMA Media Conference will focus on the emerging value of news brands, alternative business models, differentiating journalism, the economics of content, paid content models that work, consumer engagement, smart data and AI, video strategies, what's next beyond the smartphone, marketing services, and the latest with native, programmatic and print. Register now — early registration deadline is Wednesday, Jan. 31! Click here to access the Alliance member discount code. Member log-in required.
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The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while Google, which is a member of the Coalition, is launching a broader initiative through its Chrome browser. Both efforts signify a strong push (sometimes complementary, sometimes not) to clean up the internet. While both approaches aim to create a better online experience for readers, and to promote better advertising practices, we expect there to be some confusion during the initial rollouts, so we're going to break it down for you.
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MediaPost
He is the most talked-about human being on the planet.
That's how the New York Times described President Donald J. Trump last December, and no one accused the paper of record of hyperbole. Since Trump was inaugurated as president of the United States a year ago, the media has devoted enormous resources to cover him. He has returned the favor by providing an almost daily stream of disruptive pronouncements, soundbites and tweets.
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MediaShift
Twenty-one years ago, the New York Times embraced the "World Wide Web" and launched an online version of its daily newspaper, part of its "strategy to extend the readership of The Times and to create opportunities for the company in the electronic media industry."
Nearly two decades later, news organizations are still figuring out how to adapt to the digital age, and it's going to get more complicated for them in the years ahead.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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Digiday
The New York Times' lofty goal of getting to 10 million subscribers is an all-hands-on-deck mission — involving even its Interactive News desk, the group charged with creating graphs and other interactive elements that support the paper's long articles.
In recent months, the team has launched calendars to integrate into readers' Google and Apple calendars to inform them of content produced by the paper.
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Poynter
Here's a hard-to-believe deal:
The Los Angeles Times (and Tronc Inc's nine other papers) are offering some digital subscriptions for the super-bargain rate of two cents a week, or $1.04 a year.
Don't rush to the phones, though, as I did, to try to place your order. The offer is available only under a special circumstance — when an existing digital subscriber phones or e-mails to cancel a subscription.
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Columbia Journalism Review
This week, Denver Post staffers rallied around their paper's new $11.99-per-month paywall, optimistic that the move might bring more resources to a beleaguered Post newsroom. But the paywall goes up at a rocky time for Colorado's largest newspaper, in which layoffs, an impending move, and the sudden resignation of its publisher have left some at the paper feeling destabilized.
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Adweek
The old saying "a picture is worth a thousand words" is cliché for a reason. Pictures send an immense amount of information to our brains all at once. Given that our society has an average attention span of just eight seconds (shorter than that of a goldfish, at nine) it's no wonder that 25 million businesses are tapping into the power of Instagram to engage their digitally distracted customers.
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AdAge
Jenna Marbles, watch your back. Your 18.8 million YouTube subscribers may still be rapt, following your adventures as a young millennial. But the influencer world can be fickle. Behind you are a legion of Gen Z wannabes just itching to take your place.
Already, the biggest YouTube creators face being elbowed aside by "younger influencers who are shinier versions of them," says Bing Chen, former head of creator development for YouTube and founder of Bingdom Studios.
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Adweek
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political territory." However, the times, they are a-changin', and consumers are making it known: The public is more than ready for LGBTQ representation in their ads, and they want brands to get on board.
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IJNet
In 2018, media companies will shift how they interact with consumers — creating more personal relationships in preparation for more personalized services, according to a recent study by the Reuters Institute for the Study of Journalism in collaboration with the University of Oxford. As the ability to process and effectively use data becomes more important, many platforms will strive to ensure their reputations are conveyed and interpreted accurately.
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The New York Times
Facebook said it plans to prioritize high-quality news on the social network by allowing users to rank news sources that they see as the most credible and trustworthy.
The initiative, which follows an overhaul that Facebook announced to emphasize posts, videos and photos shared by friends and family, will not increase the amount of news on the social network. But the move has implications for what news will be consumed on Facebook.
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Poynter
Google is suspending a search feature that displayed fact checks associated to publishers after receiving criticism from conservative news outlets.
"We launched the reviewed claims feature in our Knowledge Panel at the end of last year as an experiment with the aim of helping people quickly learn more about news publications," a Google spokesperson said in an emailed statement to Poynter.
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