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Jan. 25, 2012


NAA News

American Press Institute and NAA Foundation announce merger
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The American Press Institute and the Newspaper Association of America Foundation announced today that they will merge to create a dynamic new organization focused on meeting newspapers' crucial multimedia training and development needs. The merger agreement has been approved by the boards of directors of both organizations. More

Public Policy

Copyright legislation stalled by Internet campaign
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Copyright protection was a hot, outside-the-Beltway topic the last two weeks as Congress was getting ready to move forward with two bills: the Stop Online Piracy Act (SOPA) in the House and the Protect Intellectual Property Act (PIPA) in the Senate. The bills would provide the Department of Justice with new copyright enforcement tools against foreign websites that traffic in pirated or counterfeit digital and tangible goods, such as movies, music, prescription drugs and designer handbags. While the legislation has an uncertain future, given controversy over a Domain Name System blocking provision, one attractive element of the bills was a precedent-setting provision that would stop advertising networks and payment processors from doing business with infringing websites. This approach might be a useful standard in the future if licensing programs are not embraced by news aggregators and other businesses that benefit financially from the unauthorized use of news content. More


Hear from the industry's leading thinkers at NAA mediaXchange
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NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., provides leading-edge thinking about media strategies, successes in audience and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to execute in both print and digital. Our annual conference offers the chance to hear from top media executives and to meet with more than three dozen of the industry's key advertising customers, all under one roof. Plus, two pre-conference events address opportunities and innovative approaches for audience development/circulation professionals and digital sales executives. A discounted registration rate is available until March 11. More

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Webinar outlines how to connect with advertisers at NAA mediaXchange
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To facilitate meetings between advertisers and newspapers at NAA mediaXchange 2012, NAA is offering a new electronic scheduling tool that works with LinkedIn profiles. A Feb. 1 webinar introduces the process and shows how it makes scheduling meetings at the conference faster, easier and more convenient. More


Program targets young digital media professionals
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A fellowship program for young digital media professionals will run during NAA mediaXchange 2012. Ten fellows will be selected to participate in a day of targeted programming. They also will attend NAA mediaXchange sessions. Fellowships will cover conference registration, travel, hotel and meal stipends. Deadline to apply is Feb. 3. Applicants should have a minimum of three years of experience in some aspect of digital operations and no more than 12 years of media experience. More


How can papers improve relationships with advertisers?
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In this Q&A, Ryan Ford of Texas Student Media at the University of Texas at Austin and Lowell Johnson of the Herald Times Reporter in Manitowoc, Wis., offer their thoughts on how newspapers can improve relationships with advertisers, leading to increased ad revenue. More

General Motors recaptures top spot for global auto sales
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Less than two years after emerging from bankruptcy, General Motors Co. has regained its spot as the world's largest global seller of automobiles. GM said its global sales rose 7.6 percent to 9 million vehicles in 2011. More


Online ad spending will grow to $39.5 billion in 2012
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U.S. online ad spending will post growth well above 20 percent again this year to reach nearly $40 billion, eMarketer estimates, as the Internet continues to prove its worth to advertisers in a tough economic climate. More

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Facebook registers newsroom domains
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Facebook recently bought three Facebook Newsroom names. Some speculation includes a plan to launch a social news website where users submit content, similar to Reddit. But the OutCast Agency — one of Facebook's PR teams — says the domains "are part of an upgrade to Facebook's press room, not part of a new product." More


Pew: Tablet, e-reader ownership doubled over holidays
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new report from Pew Research Center's Internet and American Life Project shows that the share of adults who owned tablet computers increased to 19 percent in early January from 10 percent in November through mid-December. The survey found the same percentage increase in the number of adults who owned e-readers. More

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Polar Mobile raises $6 million for HTML5-based platform
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, recently secured an additional $6 million in funding. The company is also announcing its plans for MediaEverywhere, a new HTML5-based content distribution solution for smartphones, tablets and desktops. More

Business Models

Kentucky newspapers launch partnership with public radio
Lexington Herald-Leader    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than two years ago, many newspapers across Kentucky began sharing stories written by their reporters through the Kentucky Press Association News Content Service. Now, the KPA's leadership has started a pilot program that allows some of that content to be shared with Kentucky's public radio stations as long as it is credited to the individual newspaper. More debuts sports ticketing feature
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The site is teaming up with ticket vendor Ace Tickets to create Tickets, which will make available tickets at a variety of price ranges. "We want our readers to be able to come to as a one-stop shop for all things sports," Christopher Rattey, director of product development, said in a statement. More

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