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Published on Medium - By David Chavern, News Media Alliance President & CEO — Media used to be defined by how it was delivered. Print was the OG, and it was a very different product from radio — and they were both different from TV. They had different technology, information, advertisers and even applicable law (bad joke: the FCC still prohibits cross-ownership between newspapers and broadcasters because of concerns about monopoly power over information!) All of that has been wiped clean by the internet. Digital delivery systems are standardized and ubiquitous — and the separate streams of information have all converged into a great singular flood. Whether you write news articles, produce films or post cat videos filmed on your phone, it is all just "content" to feed the great digital platforms.
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Last week, social media giant Facebook announced The Facebook Journalism Project. It's exciting to have Facebook recognize its role in the media and share a desire to move forward in tandem with publishers.
Facebook's announcement launches a collaboration with the news industry, to improve how to better inform readers in the digital age. It is a three-pronged program to develop new products, train journalists and provide tools for all.
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Statement by David Chavern, News Media Alliance President & CEO — On behalf of the News Media Alliance, I applaud the appointment of Ajit Pai as the next Chairman of the Federal Communications Commission (FCC). Commissioner Pai has been an avid supporter of the news media industry, recognizing the importance of investment in journalism. This is most recently evidenced by his voting record and statements against the FCC's decision to keep in place the ban on newspaper/broadcast cross ownership.
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It's no secret that we use our phones for everything — from communication to catching up on news. But how often do we have to close out of the article we're reading to respond to a text from a colleague wanting to grab lunch? Many news outlets are experimenting with SMS reporting — gathering news via text message or even texting their readers directly so that news will live in the inbox alongside lunch invitations. Last summer, The New York Times texted readers updates from the Summer Olympics in Rio.
Deputy sports editor Sam Manchester was responsible for texting over 25,000 readers who signed up for the service.
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Last week, we inaugurated the 45th president of the United States, Donald J. Trump. You'd be hard pressed at this stage to find someone who doesn't have strong feelings about it one way or another. It was arguably one of the craziest election cycles in history — full of vitriol, scandal and lies. And it wasn't just the candidates that came under fire. It seemed like not a day went by without someone complaining about "the media," on both sides. The media was "crooked," they were biased toward Hillary, they weren't hard enough on Trump. There was never-ending criticism of the media.
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Former VP of the video division at BuzzFeed, Jonathan Perelman, will be a keynote speaker at mediaXchange 2017, taking place April 30-May 3 in New Orleans. Perelman shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. Perelman now heads up Digital Ventures for ICM Partners, a talent and literary agency in Los Angeles. The Alliance recently caught up with him about how newspapers can scale their content online and for a preview of his mediaXchange talk.
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The News Media Alliance has launched the 2017 Futures of News Video Contest. The competition — to be held in conjunction with its annual mediaXchange conference, taking place April 30–May 3 in New Orleans — seeks video entries from college students enrolled in journalism programs. The videos will focus on why the future of media is bright, and what inspired these students to pursue journalism. Public voting will take place via the Alliance Facebook page in April. Prizes will be awarded to the first- and second-place entries.
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Digital Content Next
Distribution platforms present new challenges and
opportunities for the premium publisher. On one hand, they give
publishers a way to reach new audiences and monetize them.
On the other hand, they provide a dependency on third-party
partnerships and relinquish the direct consumer relationship.
Publishers, specifically pure play, newspaper and magazine
companies, tend to focus on more traditional syndication
partners (MSN, Yahoo, AOL, etc.), Facebook Instant Articles
and Google Accelerated Mobile Pages (Google AMP).
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BuzzFeed
A majority of American adults say they consumed news on Facebook in the past month — but they are deeply skeptical about the trustworthiness of information on that platform, according to a new survey conducted by Ipsos Public Affairs for BuzzFeed News.
The online survey of 1,007 American adults found roughly the same percentage of American adults said they consumed news in the past the month on Facebook (55%) as on broadcast TV (56%).
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Digiday
After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer and Axios are either ignoring aggregation and fast-twitch tactics altogether or using them far less.
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Nieman Lab
Where do you go, these days, if you want to read news without feeling utterly hopeless about the state of the world? The Christian Science Monitor wants to be that slightly more hopeful place — not by glossing over serious global problems, but by providing counterintuitive insights on issues from the crisis in Aleppo to global warming.
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AdExchanger
Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times.
"Up until now, we've been a niche consumer business with a $1 billion-plus newspaper ad business," Kopit Levien said, speaking at AdExchanger's Industry Preview event in New York.
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Media Life Magazine
Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.
But digital's long-torrid pace of growth is slowing. During 2016, it was up 13.3 percent, well below its 19 percent compound annual growth rate from 2012-15, according to a new report on full-year spending from Standard Media Index.
Gains slowed further in fourth quarter.
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Advertising Age
Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, fake news, a pervasive ad fraud problem and poor transparency in the ad tech ecosystem has 50% of advertisers saying they won't spend ad dollars on platforms they consider risky, according to an Advertiser Perceptions survey.
With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%, the report said.
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Digiday
Publishers are struggling with the decline in home page traffic across the board. Bloomberg Media thinks it has found a remedy: When it relaunched its technology vertical in October, Bloomberg decided to ditch the infinite scroll at the end of articles and send people to the vertical's homepage instead.
"In the process of building our new Bloomberg Technology vertical, we asked ourselves: How can we bring the homepage to users?" said M. Scott Havens, global head of digital for Bloomberg Media.
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The Washington Post
The Washington Post has launched Today's WorldView, its first product created for an international audience. Anchored by foreign affairs reporter Ishaan Tharoor, the weekday newsletter will draw from the vast resources of The Post's newsroom to distill what matters most from where Washington meets the world. Tharoor will lead each daily edition with "The Takeaway," offering a clear-eyed view of the global picture under a new President Trump.
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Recode
Toward the tail end of 2015, Kevin Systrom, the CEO of Instagram, came to a realization: The photo-sharing app he had founded five years earlier was straying too far from its roots.
Instagram was growing, yes, and finally generating some serious ad dollars — which Facebook had been waiting for since it bought the company for $1 billion back in 2012.
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