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If you want to know who still believes in a future for news media, just turn to some of our most respected businessmen: Warren Buffett. Jeff Bezos. John Henry. Glen Taylor. All of them have made significant investments in newspapers, despite the media pundits that have been claiming the death of the newspaper industry for years.
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By David Chavern, NAA president & CEO — Over history, the news industry has always been heavily impacted by — and then it has adapted to — technological change. Town criers gave way to printing presses, and typesetting was replaced by photocomposition. Our industry has always found ways to transmit the latest news in the fastest and most efficient ways possible.
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According to a recent Adobe and PageFair report, 198 million people worldwide are active ad block users. With approximately 45 million users in the United States alone, ad block usage shows no signs of slowing down. From 2014 to 2015, global ad blocking usage grew by 41 percent, contributing to nearly $22 billion in lost ad revenue. Member log-in required.
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The use of technology in reporting to create more impactful news has just taken a quantum leap. Newspaper media have begun experimenting with and are now integrating into their editorial strategies what is arguably one of the biggest technological advances in interactive storytelling to date: Virtual reality.
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In a statement issued in mid-December, the U.S. Postal Service declared that it is illegal to enter mail, including newspapers, which contain advertisements offering to buy or sell marijuana and other controlled substances, no matter what local state law may say about marijuana use. But, at the same time, USPS clarified that local postmasters and managers of Business Mail Entry Units lack the authority to declare particular written matters non-mailable on account of their content, and that they must accept such mailings if it is otherwise properly prepared.
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NAA announced the launch of its inaugural "Top 30 Under 30" Awards program to honor young industry leaders. The program provides an opportunity to showcase NAA member news media companies' rising stars, as part of its NAA mediaXchange 2016 conference.
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The Huffington Post
In the face of great change and opportunity, news outlets are constantly developing fresh strategies, offerings and partnerships to further engage with audiences, communities and advertisers. In this way, the news industry is actually quite a bit like Silicon Valley. I worked with the tech industry extensively during my time at the U.S. Chamber of Commerce, and people always asked me how that industry compared with Washington, D.C. My response was always, "At least Silicon Valley is optimistic."
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By David Chavern, NAA president & CEO — Originally published on Huffington Post. The formation of new relationships with technology vendors and social media platforms is a topic of continued debate. Each entity's goal is to provide the best experience for its audience(s), but can each industry work cohesively together for ultimate success?
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Dirks, Van Essen & Murray via Editor & Publisher
The newspaper deal market set new post-recession highs in dollar volume and the number of transactions involving daily newspapers in 2015, according to newspaper merger-and-acquisition firm Dirks, Van Essen & Murray.
Driven by small-market transactions and a handful of significant group deals, the value of announced newspaper sales surpassed $800 million for the first time since 2008, the firm said.
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Poynter
There's a well-established playbook for digital journalists when tragedy, or some other big breaking news story, strikes a community.
Reporters and photographers fan out across the affected area, becoming roving news bureaus as they publish images and bulletins to Instagram and Twitter. Back in the newsroom, editors make room for the coverage on a liveblog or clear out airtime for continuous coverage from an anchor's chair.
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Media Life
When Jeff Bezos bought The Washington Post two years ago, there were many raised eyebrows and lots of scoffing.
He had no background in newspapers. Dozens of career newspaper people had struggled to keep their papers afloat over the past few years, let alone revive them.
What could the founder of Amazon do that others within the troubled industry could not?
Plenty, as it turns out.
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Nieman Lab
Each year since Tim Berners-Lee put the first website online in 1991 has brought significant change to the news business. Looking back on 2015, the news about news was a little darker than usual, with tech companies extending their lead over publishers in determining how news reaches audiences. Even the shiny new digital startups that have seen nothing but growth the past few years started to get a little anxious.
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Digiday
Leave it to a Canadian publisher to go the polite route in its fight against ad blocking.
Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, started asking ad blockers to log in with their Facebook accounts if they wanted to read its sites ad-free. The 3-year-old Narcity Media, which has seen around 10 percent of its readers block its ads, hopes that the process is simple enough that its readers won't balk at logging in.
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Digiday
Facebook has confirmed that its mobile ad network, Facebook Audience Network, is extending from serving ads on third-party apps to the mobile Web. Any one of the company's 2.5 million advertisers will soon be able to use Facebook's knowledge about its audience to target people off Facebook’s site.
Yoav Arnstein, who leads Facebook’s publisher ad tech business, told Digiday the numbers on mobile Web can't be ignored.
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The Verge
The release of iOS 9 last year kicked off a rush of new mobile ad blockers and new controversy, as websites decried the new programs as a blow against independent publishers and the open web. The response from many was that web advertising as we knew it was broken — slowing page loads and enabling mass surveillance with no improvements in sight — and it would take a revolution in advertising to fix it.
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Knight Digital Media Center
Community engagement and exposure isn't just about attracting traffic to your website. Increasingly, major media brands are displaying their content directly on social media platforms. Could this strategy also benefit independent community news producers? In Philadelphia, one local publisher is about to find out.
This year, BillyPenn.com will become the first local independent publisher in the Facebook Instant Articles program.
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MediaShift
One Saturday afternoon at the Experience Engagement "un-conference" in Portland, Oregon, last October, I found myself standing in a circle, arms tangled in a "human knot" with a city planner, a community organizer, a mediator, two college students and a web innovator. No, that's not the beginning of a cheesy joke. It's part of Sydette Harry's plan to make the Internet a hub of conversation between community members and journalists.
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Digiday
With the rise of social and search, the publisher homepage was left for dead.
Slowly but surely, the homepage is making something of a comeback, albeit in a new form. Publishers are treating it less as front door to direct traffic but more as a way to make a brand statement and as a test bed for changes to article pages, which do the heavy lifting for publishers in terms of making money and reaching audiences.
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