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The News Media Alliance today announced the launch of its annual Rising Star Awards program to honor young industry leaders. The program provides an opportunity to showcase the energy, innovation and vitality of the news media industry and the ingenuity being demonstrated each day by our younger members.
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Part of our How-To Series for News Publishers — Print news is still important to many people, but it's not the only way to get news anymore, and denying that is hurting your readership and your bottom line. To help you start honing your own digital strategy, I spoke with Dr. Mario García, a professor at Columbia University focused on news design, about what your outlet can be doing and how to get the ball rolling when it comes to better using both components of your news delivery system.
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The News Media Alliance applauds the Copyright Office for signing the final rule allowing group newspaper registration via PDF. Making the transition to a more modern and technology-friendly format (microfilm is currently the accepted format) will save newspapers valuable resources and create efficiencies across industry and government. This transition will result in increased submissions and less resources dedicated to compliance.
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Don't miss this session at the Key Executives Mega-Conference, taking place February 26-28, 2018 in San Diego! Jeff Burkett, vice president of ad innovations with USA TODAY NETWORK, and Richard Jones, president and owner of Proven Performance Media, will share their insights on what drives performance for advertisers across categories and platforms. Burkett will talk about building internal products that truly have an impact across the entire organization, while Jones will walk through learnings from over 4,000 pay-for-performance campaigns and how this pricing model is evolving. Register now for Mega-Conference — rates go up February 5!
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Are you feeling stressed? Unmotivated, listless and unable to do anything creative at work? It's not just you. Brigid Schulte, director of the Better Life Lab, reports seven out of 10 people are feeling overwhelmed, stressed and burned out. And it's making people sick. Chronic stress is linked to the six leading causes of death. "The health costs from stress-related physical and mental health issues rival diabetes," Schulte says. Though this is a national trend, it is amplified in the newsroom, where you're only as good as the content you produce.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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In our latest one-pager, the results of two Morning Consult studies, commissioned by the News Media Alliance in December 2017 and January 2018, paint a picture of American consumers' use of the newspaper for deals and coupons, as well as how newspaper inserts affect planned and actual shopping behavior.
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We here at the Alliance are big-time readers, and one of the most common questions between our staff members is "What are you reading now?" CEO David Chavern reads constantly while on the road visiting our members, and the communications team always has their collective noses in a book or three, so we wanted to share our love of literature with you, in hopes of sparking some new conversations and changing our perspectives on the media industry — and to have fun.
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Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure for Marketing Mail and Periodicals. On December 1, 2017, the Postal Regulatory Commission (PRC) concluded a year-long review of the current system for regulating rates for market-dominant classes of mail, including Marketing Mail (Total Market Coverage products) and Periodicals (both In and Outside County). Most importantly, the PRC ruled that the current Consumer Price Index (CPI) price cap system has not (1) ensured the financial health of the Postal Service, (2) allowed rates to cover costs for some classes, or (3) fostered high-quality service standards.
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Columbia Journalism Review
Staff at The Buffalo News in upstate New York can see Canada out their cafeteria window. If traffic is light, it's 10 minutes by car from their newsroom at 1 News Plaza to the Peace Bridge — which, halfway across the Niagara River, becomes Queen Elizabeth Way, Fort Erie.
This proximity to the border is convenient for Bryan Carr, who's responsible for the print edition of the News. Transporting newsprint — the thin, low-grade paper that arrives as thick rolls and leaves as stacks of newspapers — is a major cost.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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Digiday
The reader contribution model is paying off for the Guardian US. After years of bleeding red ink, the 10-year-old U.S. outpost of the British newspaper is about to get in the black after having surpassed 300,000 supporters that account for one-third of its revenue.
"It is a textbook turnaround," said Evelyn Webster, who became CEO of the Guardian's U.S. and Australia operations in December after serving as interim US CEO since January 2017.
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The Washington Post
The Washington Post, The Lenfest Institute for Journalism and Philadelphia Media Network have created a new technology partnership designed to accelerate digital innovation at the Philadelphia Inquirer and other metropolitan newspapers around the country.
Under the agreement, The Post's Arc Publishing platform — a state-of-the-art content-management system widely considered among the world's best — will help power the digital future of Philly.com.
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Adweek
A recent story in the New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well.
The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and influencers looking to boost their Twitter followings.
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AdAge
Customer obsession is one of those trends worth the hype. Who would argue the virtue of knowing your customer so well that you actually anticipate their interaction with your brand and outperform against their expectations?
And technology today is fast proliferating to enable this promise of customer-obsessed, people-based marketing at scale.
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AdAge
The picture isn't always clear when it comes to video advertising on mobile devices.
That's because there are two different standards when it comes to video: VAST and VPAID. VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it's incapable of measuring key metrics like viewability on mobile or in apps. VPAID has problems, but not that one.
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BuzzFeed News
Publishers are freaking out about Facebook's plan to show 20% less news in the News Feed. But over the past four months, Facebook already has become a less dominant social traffic source for publishers while Twitter has ticked upward, according to new data obtained by BuzzFeed News. The development could potentially mitigate the negative effects of Facebook's News Feed changes on media companies.
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Poynter
For the last two years at an annual conference, publishers and editors of Missouri newspapers got a few extra hours to sit with a journalism student and learn a new skill.
It's affectionally called their build-a-bear workshop, said Randy Picht, executive director of the Reynolds Journalism Institute at the University of Missouri, Columbia. The students taught either Facebook or Twitter skills. They checked in with those publications six months later, and the accounts were still active.
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Poynter
Facebook recently announced a new focus on local news in the News Feed. Three people who work in or with local news described their reaction to that news with the same word: whiplash.
"I'm cautiously optimistic, with the emphasis on the caution," said Robyn Tomlin, Dallas Morning News' managing editor and soon-to-be regional editor for McClatchy's Carolina newsrooms.
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