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Feb. 1, 2012


NAA News


What do the J.C. Penney changes mean for newspapers?
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Coverage of how Ron Johnson, new CEO of J.C. Penney Co. and former head of Apple Inc.'s retail operation, is reinventing his stores has dominated the business media of late. For those of us in the newspaper business, the key unanswered question is, "What does this mean to me?" More


Experts to offer perspectives on the news ecosystem at NAA mediaXchange
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The way news is created, packaged, delivered and consumed has undergone a dramatic transformation. "Navigating the Changing News Ecosystem," the opening general session at NAA mediaXchange 2012, looks at the role of newspapers in an evolving landscape. This not-to-be-missed panel discussion features Betsy Morgan, president of The Blaze and former Huffington Post CEO; Michael Wolff, founder of Newser; and David Westin, CEO of NewsRight. Join us April 2-5 in Washington, D.C., for this and many other informative, inspirational sessions. A special registration rate is available until March 11 for NAA members. More

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Home prices drop, consumers turn gloomier
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Home prices fell more steeply than expected in November and consumers turned less optimistic in January, highlighting the hurdles still facing the bumpy economic recovery. More

Online archive showcases vintage print ads
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jay Paull, a vintage ad enthusiast based in Reston, Va., has launched an online archive to showcase his collection of more than 10,000 American advertisements dating from the 1830s to the 1920s. Paull hopes his archive will "capture the scope of what American life was really like in that era through advertising." More


Twitter offering more brand pages for advertisers
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter will start rolling out more brand pages for some brands and partners who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends. Brand pages can be customized with large header images that advertisers can use to give greater visibility to their logos or other branded elements, which are often partially obscured by the timeline of tweets in the standard format. More

One out of 12 magazine ad pages have action codes
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Mobile action codes became much more prevalent in the top 100 U.S. magazines in 2011, increasing 439 percent from 352 codes in Q1 to 1,899 codes in Q4. More

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Sports TV ad spend grows to $10.9 billion in 2011
Radio & Television Business Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
National TV sports generated $10.9 billion in advertising last year, compared to $10.3 billion one year prior, according to Nielsen's State of the Media: Year in Sports. TV sports advertising is dominated by a few big spenders, with the top 10 — led by AT&T, Bud Light, Verizon Wireless, McDonald's and DirecTV — accounting for roughly a quarter (26 percent) of the total spend during that time period. More


Time for a royalty system for aggregators?
The Atlantic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the demand for digital news via aggregation continues to increase, the supply is decreasing. In this article, former Washington Post reporter Peter Osnos wonders if charging companies that aggregate content might reinvigorate the industry. More

The Guardian pins digital future on citizen journalism
The Telegraph    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Guardian is on a "mission" to be able to stand alone as a digital-only publication, and is mixing its stable of traditional journalists with enthusiastic laypeople, one of its most senior executives has claimed. More

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Gannett acquires sports blogs, including The Big Lead
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Gannett Co. has bought The Big Lead and a family of other sports blogs. The company hopes the acquisition, when combined with its existing USA Today properties, will vault it into the major leagues of the online sports scene. More

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Be topical, ask questions to engage, grow Facebook audience
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Write about current affairs, add a little commentary (or a question) and include a link are three of the takeaways from new data that Facebook just released on the use of its subscribe feature — the social network's way to let journalists and readers connect without broaching the knotty issue of "friending." More

Business Models

Chicago Tribune to launch literary journal
The Associated Press via Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Chicago Tribune says it's launching a premium literary journal that newspaper subscribers can get for $99 a year. It's called "Printers Row" and will feature book reviews, author interviews and stories about Chicago's literary scene. The newspaper says there will also be a booklet of original fiction. More

Facebook, NYTimes team up on interactive Oscar ballot
All Facebook    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Users of the Oscar Ballot App can select winners, share them with friends, and view and comment on friends' picks. Times reporters and other celebrities also will share their Oscar predictions. And on the day of the event, will feature an Oscars dashboard, which will include a red-carpet fashion slide show, commentary from The Carpetbagger blog, dynamically updated ballot results, and live video featuring film critic A.O. Scott and media reporter David Carr. More

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For more information about NAA, please contact Marina Hendricks,
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