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Feb. 2, 2011

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NAA News


'Common Threads' research yields insights on the youth audience
A new study from the NAA Foundation finds that despite the gap between youth and news providers, clear opportunities exist to engage this increasingly critical audience. "Common Threads" examines a decade's worth of Foundation research that, when laid end-to-end and supplemented by partner studies, presents fresh approaches for newspapers as they reach out to young audiences and grow readership. MORE


New NAA single-copy report documents sales trends
Following two years of aggressive single-copy price increases, a survey of NAA members was conducted to gauge the impact of single-copy pricing decisions among member newspapers as well as to quantify the impact on the industry. A new report looks at what actions or market conditions affect sales losses following a single-copy price increase. The report also is helpful to newspapers in benchmarking performance. Newspapers that have increased prices should be able to compare their current performance to newspapers of similar sizes and market conditions, helping them better identify the impact of higher prices as opposed to other variables in their market mix. MORE


Promote government transparency with Sunshine Week
Sunshine Week annually celebrates the importance of open government and freedom of information. This year's observance is scheduled for March 13-19. NAA, individually and through work with the Sunshine in Government Initiative, advocates for greater government transparency. We encourage our members to promote Sunshine Week through their organizations and publications. Sunshine Week organizers have created a toolkit and are sponsoring a Local Heroes contest to recognize citizens who push for greater government transparency in their communities. Nominations are due Feb. 18. The winner receives an expenses-paid trip to San Diego in April to be honored at the American Society of News Editors convention. Second- and third-place winners earn $500 and $250 prizes.


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!


Games increase engagement with newspaper
Games are now a serious part of the Rochester (N.Y.) Democrat and Chronicle's engagement strategy for both print and online. Through two games introduced since last fall, the newspaper has brought community members together, injected a dose of fun and upped the level of enjoyment for its increasing readership. A new NAA case study looks at the paper's effort. Additional Digital Media Snapshots, outlining innovative efforts by newspapers, are here.

Case Study

Wallpaper ads: an election revenue strategy?
Planning to increase revenue from election advertising in 2012? Wallpaper ads, usually reserved for large community events, may be a sought-after commodity. For a close judicial race in King County, Wash., two candidates bought wallpaper ads on local community sites. Read more in a case study from Local Media Insider. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Consumers boost economy at year-end
CNN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American consumers gave the economy a boost in the fourth quarter of 2010, as they loosened their purse strings. More

Thrifty grocery shoppers head to smaller Save-A-Lot, Aldi
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tough economic times are driving more shoppers to compact grocery stores that offer fewer name-brand products but bigger savings than conventional supermarkets, food retailing analysts say. More


Consumers eager for mobile shopping adoption
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to research from Yahoo! and Nielsen, U.S. mobile Internet users expect shopping-related activities in some categories to be more popular on mobile than they currently are on PCs. More

Apps alter reading on the Web
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The DVR rocked the world of television by letting viewers skip commercials and build their own home viewing schedules. Now a handful of Web services and applications are starting to do much the same thing to online publishers. More

Get Paid Every Time You Make an Advertiser's Phone Ring

Run an ad from your choice of over fifty national advertisers and get paid for each call or sale. Monetize house ads.

Times fixes paywall flaws to balance free vs. paid
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New York Times Co. has been working to fix about 200 glitches in the technology for charging online readers of its namesake newspaper, just weeks before the project is scheduled to debut, said a person familiar with the matter. More

Newspaper video outpacing that of broadcast sites
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The amount of video downloaded from newspaper websites outpaced video content from broadcasters' sites for the first time ever. More


Hulu reworks its script as digital change hits TV
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hulu, the free online television service, has become one of the most-watched online video properties in the U.S. and a top earner of Web-video ad dollars since its 2008 launch. More

Facebook ad performance is abysmal
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook's advertising business is soaring. Yet the performance of the average Facebook ad is abysmal. More

Business Models

Philly papers: now a 'network'
News & Tech    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Philadelphia Media Network Inc. rolled out a series of design, content and product enhancements for both The Philadelphia Inquirer and the Daily News, even as it retagged itself as a "network" and introduced its first e-edition. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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