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Stacy Lynch is the Senior Director of Audience Analytics, Atlanta Journal-Constitution/Cox Media Group. Lynch and her team provide audience analytics that use transactional data, web analytics, sales data, market data and a variety of other sources to understand consumers and inform strategy. NAA caught up with Lynch about her work, how she sees the future of media and more.
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If you want to know who still believes in a future for news media, just turn to some of our most respected businessmen: Warren Buffett. Jeff Bezos. John Henry. Glen Taylor. All of them have made significant investments in newspapers, despite the media pundits that have been claiming the death of the newspaper industry for years.
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By David Chavern, NAA president & CEO — Over history, the news industry has always been heavily impacted by — and then it has adapted to — technological change. Town criers gave way to printing presses, and typesetting was replaced by photocomposition. Our industry has always found ways to transmit the latest news in the fastest and most efficient ways possible.
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Weekly NAA Roundup of the latest member announcements and staff changes, NAA announcements, what's on our reading list, and social media posts. The January 29th edition includes: The Atlanta Journal-Constitution Named Nation's First Newspaper Facility to Achieve Zero Waste by U.S. Zero Waste Business Council; GateHouse Media, LLC and Poynter Institute to Launch Professional Development Initiative; New York Times Debuts Virtual Reality Film of 2016 Campaign Trail; and more.
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According to a recent Adobe and PageFair report, 198 million people worldwide are active ad block users. With approximately 45 million users in the United States alone, ad block usage shows no signs of slowing down. From 2014 to 2015, global ad blocking usage grew by 41 percent, contributing to nearly $22 billion in lost ad revenue. (Member log-in required)
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The use of technology in reporting to create more impactful news has just taken a quantum leap. Newspaper media have begun experimenting with and are now integrating into their editorial strategies what is arguably one of the biggest technological advances in interactive storytelling to date: Virtual reality.
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Digiday
When it comes to e-commerce, some publishers aren't shying away from doing some of the dirty work themselves.
Women's lifestyle site PopSugar made the jump into commerce in 2012 with Must Have, a $40-a-month-subscription box that today accounts for 20 percent of its revenue. The twist: Rather than outsource the entirety of the operation to third-party vendors, PopSugar handles all of its merchandising, marketing and customer support in-house.
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Poynter
Digital media executive Richard Tofel made a splash last week with a brief but alarming post on Medium arguing that newspaper print circulation has fallen surprisingly low.
There was no irony intended, Tofel told me in an email exchange, in his headline choice: "The sky is falling on newspapers faster than you think." I gotta say, though, that while Tofel is right on several important points, there is more than a little Chicken Little at play, too.
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Digiday
Ad blocking is quickly becoming every publisher's problem. But once it's identified, the question becomes who's responsible.
Ad blocking has implications for multiple aspects of the business, and their motivations may be in conflict with each other. The approaches to dealing with them range from being more collaborative — at Slate and Complex, for example — to the ad side playing a bigger role, as it does at The Washington Post.
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Bloomberg Business
Randall Rothenberg doesn't want anyone to forget the dangers posed by software that hides online advertising. Rothenberg, who runs the Interactive Advertising Bureau, gave a scathing speech at an industry conference last week in which he accused ad blockers of "stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content, and ultimately forcing customers to pay more money for less — and less diverse — information."
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Nieman Lab
The podcasting fervor of 2015 has continued into 2016 and shows no signs of diminishing. Gimlet, the podcast startup cofounded by Alex Blumberg of Planet Money and public radio fame, is a household name in the digital audio world. Swedish-born podcasting platform Acast, now in the U.S., has ambitions to broaden dramatically the podcasting world. Public radio isn't missing out on podcasting.
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Digiday
There's been a good case for most publishers to ignore apps. After all, people only use a few.
But there is evidence that publisher interest in apps is on the rebound. Refinery29 launched its first app on Monday, and Quartz plans to release its first app later this year after four years of focusing on the Web. The Wall Street Journal launched two in the second half of 2015 and plans to launch three more this year.
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Digiday
It's no Instant Articles, but Facebook's Notes feature is giving The Boston Globe another way to post directly to the Facebook platform.
On Tuesday, the newspaper started to use Notes with Ground Game, its newsletter covering the presidential elections, which the Globe posted to the newsletter's Facebook page. The Globe followed that up a day later by using Notes to create a post listing the top stores on Boston.com.
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re/code
Facebook's obsession with video — getting users to both upload and consume it on Facebook — has officially become a pillar of the company's quarterly earnings report.
Facebook still hasn't shared everything about its video business — like the revenue, for example — but video was once again the focal point for analysts on its Q4 earnings call Wednesday afternoon.
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Fortune
A lot of things about Facebook's latest earnings report are worthy of superlatives, including its 52% revenue growth, a profit that more than doubled, and the fact that the site has nearly one billion daily users. But even more incredible, if possible, is the fact that 80% of the company's advertising revenue came from mobile.
This may not seem all that surprising — after all, mobile is rapidly taking over the digital world.
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Digiday
BuzzFeed has mastered the art of distributed publishing, using platforms like Facebook, Snapchat and others to amass massive audience attention. The publisher boasts a mind-boggling 5 billion views per month of its articles and videos, spread out across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.
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