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As part of the News Impact Project, we're happy to share a few select blogs from our friends at the USC Annenberg Norman Lear Center's Media Impact Project and guest blogger Anjanette Delgado, senior news director for digital at the Detroit Free Press. Conferences are comfortable places to work out foreign ideas. Free from organizational and political structures back at work, people are more willing to try something new. In July in Minneapolis, fellow journalist Jun-Kai Teoh and I ran this exercise with other journalists at SRCCON.
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Participating advertisers/agencies: Adwanted, ConvergeDirect, Mediabids, Mediaspace, NOVUS, NSA Media, Quad, RateSeeker, Retail Print Media and Valassis — Make plans to join the News Media Alliance for adXchange in Ft. Lauderdale, FL on Feb. 24-25. adXchange provides a cost-and-time-saving opportunity for news media organizations to have one-on-one meetings with advertisers/agencies to discuss upcoming ads and initiatives. You must register to attend. Alliance members will receive complimentary registration. Click here to register now (login required). Reminder: The deadline to book a room in our block at the discounted rate is this Fri., Feb. 7.
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With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to. This year we were also excited to see how the events of the past year changed perspectives from 2019.
Survey respondents were asked, as in 2019, to rank a number of issues in order of their potential impact on the news industry. This year, the top-ranked issue was "Audience/Community Engagement" — which shared the top spot last year with "Decline in Advertising," suggesting that publishers are still trying to figure out the right way to continually meet reader needs in an ever-changing landscape.
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The News Media Alliance recently launched its News Impact Project, including a News Impact Index of local news stories that have made a positive impact on their local communities. For the last several weeks, the Alliance has been actively gathering examples of impactful news stories its news organization members have recently published. From these stories, the Alliance created the News Impact Index. The Index offers real world examples of stories that have had a positive impact, and that members of the community would not have known about if it had not been for the work of their local news publishers.
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During the opening General Session at the Mega-Conference on Feb. 17 (just two weeks from now) in Fort Worth, TX, we’ll hear from a panel of top publishing executives pursuing strategies that expand beyond legacy models, as well as once-novel digital initiatives. Learn new ways to build agency services; how to keep and even increase revenue from retailers moving away from FSIs; and where the opportunities still lie in marketing and advertising. Samantha Johnston, general manager of Colorado Mountain News Media and publisher of The Aspen Times, will moderate the panel. Joining her is Howard Griffin, senior VP, national retail sales, Gannett - USA TODAY Network; Liz White, publisher and executive VP, Record-Journal Media Group; and John Wulfert, chief revenue officer, Belo + Company. Register now to attend Mega-Conference.
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By David Chavern, President & CEO, News Media Alliance — Ken Doctor did a recent piece on "epiphanies" that caused me to think of a few of my own. First, Ken is very right that the ultimate answer lies in the consistent production of great news content. If you want people to pay more for your product, then you need to deliver a great product. But as we all know, quality local journalism can only continue if there is a business model to support it.
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Digital Content Next
Media is embedded into the lives of Generation Z. This group, ages 14 to 22, are digital natives and socially driven. According to a new report from VICE Media in partnership with Ontario Creates, "Gen Z: The culture of content consumption," media and pop culture have a significant impact on their identity. This study focuses on how Gen Z discovers, consumes and shares cultural content. This is defined as film and TV, art, lifestyle, gaming, music and literature.
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Editor & Publisher
"'The Wonder Years' aired from 1988 and 1993 and depicted the years between 1968 and 1973. If a new 'Wonder Years' premiered today, it would cover the years between 2000 and 2005."
If that makes you feel old, blame Tim Urban, who made that observation on his blog, waitbutwhy.com. In his article, "It's 2020 and you're in the future," Urban also points out the O.J. Simpson trial is now halfway between the 1960s and today.
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Ad Age
Publishers using the Chrome browser will have to adjust the code on third-party cookies to reveal how they work and track users across the web — or Google will delete them.
Third-party cookies — bits of text placed by websites on the hard drives of visitors — allow marketers to track the browsing history and behavior of consumers, and have long been the basis of programmatic advertising, marketing and ad targeting.
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Adweek
Google's parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street with its growth.
The search giant earned $45.8 billion in revenue in the final quarter of 2019, up from $39 billion 12 months earlier, with the vast majority of its income ($37.9 billion) generated through ad spend, according to Alphabet's latest financial filing.
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Ad Age
While a fantastic step in the right direction, branded content alone cannot meet the rapidly shifting preferences of consumers. In today's social-media-steeped culture, consumers are looking for something more than a narrow ideal of beauty. What they are seeking is diversity and authenticity. The good news is that brands today need to look no further than social media — specifically the user-generated content posted by their own customers — to take their marketing efforts to the next level.
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MediaPost
Presearch's keyword advertising model takes a new approach to the multibillion-dollar keyword ad space — a concept inspired by the need to rethink the search engine pay-per-click method of advertising.
The model, Keyword Staking, adds blockchain-based tokens to searching and build a decentralized search framework. It enables token holders to commit their Presearch blockchain tokens to specific words and phrases.
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Journalism.co.uk
USA Today is using augmented reality to delve deeper into news stories for its mobile audiences.
Published on average once a month in an AR-specific section of the USA Today App, audiences can explore stories which are topical at the time. This has ranged from the 50th anniversary of the Apollo 11 mission, to a virtual recreation of the first slave ship to arrive in America.
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The Economist via Medium
As social-media platforms go, Instagram is one of the most visual. Though it is a natural home to photos, other types of visual journalism also have a place. As a visual data journalist at The Economist, part of my job is to produce the static charts that you see on Instagram. Each week we go through our chart output and pull out the ones we feel will work the best on our social-media feeds. A number of thought processes and factors go into making these decisions.
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