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Feb. 8, 2012


NAA News


Growth trend for newspaper websites continues in Q4 2011
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Newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, an increase of more than 6 million compared with the same period a year ago. The analysis, performed by NAA based on data provided by comScore, also indicates continuing strong performance in other key engagement and demographic metrics important to advertisers, with 63 percent of all adult Internet users visiting newspaper websites. More

Newspaper sees slight online lift after introducing metered model
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In the year since the Times-Tribune in Scranton, Pa., began charging for access to its website, page views and unique visitors are slightly up and newspaper management says there has been enough revenue to pay for a few reporter positions. A new NAA case study details the newspaper’s paid content experiment. More


Two new reports focus on audience growth, subscriptions
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In "Audience Growth Strategies That Work," a new NAA report, learn how five newspaper organizations — reflecting diversity in size and geography — built audiences across platforms. The report looks closely at these newspapers, their quantifiable gains in total audience and their measurable successes in increasing print and online readership. Another NAA report, "Packaging and Marketing Subscriptions Across Platforms," offers firsthand insights on how individual newspapers have developed strategies and marketing plans for reader-generated revenue and why execution is so critical to success.

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Bonus programs at NAA mediaXchange address marketing to readers, digital sales
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NAA mediaXchange 2012 in Washington, D.C., includes two bonus programs on April 2 open to all conference attendees registered for that day’s events. "Marketing to Readers" features a day's worth of sessions that address key challenges confronting today's audience development and circulation professionals. The "Digital Sales Executive Symposium" focuses on digital revenue growth, with ideas and strategies to take home and implement. The full conference runs April 2-5 at the Marriott Wardman Park. A special registration rate is available until March 11 for NAA members.

Promote government transparency, celebrate Sunshine Week
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Sunshine Week, scheduled for March 11-17, is a national initiative that recognizes the importance of open government and freedom of information. NAA, individually and through our work with the Sunshine in Government Initiative, advocates for greater government transparency. We encourage our members to promote Sunshine Week within their organizations and publications. Sunshine Week organizers have created a toolkit and are sponsoring a Local Heroes contest to honor the work of ordinary citizens in advocating for greater government transparency in their communities. Nominations are due Feb. 20. The winner receives a trip to Washington, D.C., to be honored during the annual American Society of News Editors convention, which is being held in conjunction with NAA mediaXchange 2012. Second- and third-place winners receive cash prizes.


National Restaurant Association projects growth this year
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Tough as the economy has been on the restaurant industry, the National Restaurant Association projects that its sales will grow by 3.5 percent in 2012, to reach a record $632 billion. The association's 2012 Restaurant Industry Forecast reports that 2011 sales topped $600 billion. More

Cost cuts in store for P&G, Unilever
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media — unless you're in digital. More

Online ad spending consolidates among search, banners, video
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As U.S. online ad spending closes in on $40 billion this year, the bulk of that spending will go toward just a few formats: search, banners and video advertising. These three formats will make up upwards of 80 percent of all spending through 2016. More


Digital coupon use rises in 2011
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Digital coupon usage continues to gain traction as a marketing tactic, according to a new report by Kantar Media. The research firm reported that digital coupon distribution was up just over 12 percent in 2011 versus the prior year. More

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TV stations can expect record political ad boom
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Television Bureau of Advertising's Jack Poor says that in this election year, stations' four-fifths share of total TV spend will rise 20 percent to around a record $2.5 billion. However, total take will be suppressed due to the lack of major gubernatorial contests, which swelled the coffers in 2010. More


Election coverage Twitter account aimed at journalists
The Next Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Looking ahead to the elections, Twitter has set up an official account called @TwitterForNews that will be "spotlighting best practices and innovative uses of Twitter by journalists and newsrooms." More

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Publications add sports video programming
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The Los Angeles Times, Newsday, The Detroit News, The Miami Herald, the Chicago Sun-Times and AOL's Sporting News added sports video programming to their websites with Perform's ePlayer software. The ePlayer platform brings professional and collegiate sports video highlights and original programming to U.S. and global publisher websites. More

Reuters' dashboard weaves social media into newsroom
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reuters' latest attempt to bring social media into its newsroom is a dashboard for journalists and readers called "Social Pulse." The new tools connect readers directly with journalists, rank CEOs in social media based on their "influence," track online discussion of top public companies and pull together the outside content being shared with Reuters' staff. More

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Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The experimental mobile app from The Wall Street Journal skims home pages for the top news from a universe of sources. More

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Paper bucks trend, resumes Monday publication    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Frederick (Md.) News-Post is returning to Monday publication after going to six days-per-week almost three years ago in a cost-cutting move. The Monday edition will emphasize general-interest business and sports news. More

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