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We applaud Dame Frances Cairncross and her team for the release of their final report on the sustainability of high-quality journalism in the United Kingdom. News organizations around the world today are confronted with a multitude of challenges that, just a few decades ago, were unimaginable. From declining ad revenues to the spread of misinformation online and a digital marketplace dominated by a few select platforms, the financial futures of news organizations are under threat. The Cairncross Review takes a measured and in-depth look at these and other issues, demonstrating the UK Government's commitment to high-quality journalism and an informed democracy.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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The News Media Alliance 2019 adXchange conference will be held at Bally's Hotel in Las Vegas on February 27-28, immediately following Mega-Conference. This event offers a cost-and-time-saving opportunity for members to have private one-on-one meetings with advertisers and agencies. Alliance members receive complimentary registration to adXchange. You must register to attend. Note: adXchange and Mega-Conference require separate registrations. Click here to register for adXchange. Member login required.
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Cultivating niche audiences in your local community is a money-making proposition. On Tuesday afternoon at the Mega-Conference, taking place February 25-27 in Las Vegas, our panel will discuss successful models for drawing new, big revenue commitments for local, regional and national advertisers. Charity Huff, managing partner of Maroon Ventures and moderator of this session said attendees will, "learn how publishers are finding success with new titles, new audiences, and — most importantly — incremental revenue." Panelists include Matt Coen, partner and board member, St. Louis Magazine and president and co-founder, Second Street; Max Freund, managing editor of digital, The Journal (Cedar Rapids, IA); and Danny Pacheco, sales representative, Publication Printers. Register now.
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Journalists report the facts, giving their readers and viewers the details they need to make informed decisions about their lives and the world around them. While they are usually background players, in recent weeks they have taken center stage, not as the storytellers, but as the story. During Super Bowl LIII, The Washington Post highlighted this point in an ad about the value of journalists to our democracy.
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Op-Ed by News Media Alliance President & CEO David Chavern, originally published in The New York Times on January 31, 2019 — Facebook and Google have been brutal to the news business. But this primarily reflects a failure of imagination. The tech giants are the world's best distribution platforms and could be an answer for journalism instead of a grave threat. As readers have shifted to digital sources, the two companies have taken a large majority of online advertising revenue. More important, the platforms now act as "regulators" of the news business — determining what information gets delivered to whom, and when. With the flick of an algorithmic finger, those two companies decide what news you see and whether a publisher lives or dies.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Digiday
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August. According to the publisher, it's making good progress to meet this year's goal and then onto reaching the 10 million milestone in a few years' time.
The publisher hasn't shared how many subscribers it has since it switched from a metered paywall to a variable paywall three years ago, where 20 percent of its content is gated.
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Columbia Journalism Review
Ad revenue is not coming back to journalism, at least not any time soon. If publishers want to maintain a business, they're going to have to make up some part of the shortfall from readers. But bringing in reader revenue requires new organizational structures that allow product teams and newsrooms to cooperate. Inside consolidated media businesses, those structures and workflows are difficult to create.
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Nieman Lab
In journalism's long and treacherous move away from ad dependency, the growing nonprofit news sector is trying to build a culture of philanthropy. At one level, that involves convincing foundations to send grants their way. But probably more important for the long term is building the habit of giving to news in a large number of individuals.
So it's heartening to hear that more than 240,000 people donated to 154 nonprofit newsrooms in 2018's last two months as part of the NewsMatch program.
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MediaPost
The advertising industry loses millions of dollars annually to advertising fraud. At the IAB Leadership Summit in Phoenix, Per Bjorke, senior product manager at Google, rallied advertisers, agencies, publishers and platform providers to work together to stop ad fraud.
Bjorke drew from his recent work with White Ops. In November 2018, Google and White Ops uncovered a digital ad-fraud scheme called 3ve, which involved several schemes in which the U.S. Department of Justice became involved.
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MediaPost
News Corp recently released its Q2 revenue report for 2019, showing overall increased revenue of $2.63 billion, or a 21% increase compared to the year prior.
However, its News and Information Services division, which includes Dow Jones, home to The Wall Street Journal and Barron's, saw more nuanced numbers across revenue streams.
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Digiday
For many, digital media's ills are down to broken ad tech and the system propping it up.
Adam Zucker-Scharff, director of ad tech at the Washington Post, says it's more complicated than simply fixing the plumbing: Advertisers are going to have to work at making ad tech transparent.
"We've seen advertisers pulling back from the programmatic space because of these conflicts. We need them to be in this space," said Zucker-Scharff on the Digiday Podcast.
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The Wall Street Journal
Apple Inc.'s plan to create a subscription service for news is running into resistance from major publishers over the tech giant's proposed financial terms, according to people familiar with the situation, complicating an initiative that is part of the company's efforts to offset slowing iPhone sales.
In its pitch to some news organizations, the Cupertino, Calif., company has said it would keep about half of the subscription revenue from the service, the people said.
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AdAge
Twitter revealed its number of daily users for the first time on Thursday, disclosing that there are 126 million people on the service.
After years of withholding the figure, choosing instead to just share its monthly userbase, Twitter reported what it called "monetizable" daily active users in its fourth-quarter earnings report. The number of daily users grew 9 percent year over year to 126 million in the fourth quarter, Twitter said.
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Poynter
Spotify's announcement that it would purchase the podcast network Gimlet Media reverberated through an industry that has clung to its DIY roots even as its popularity has exploded.
Gimlet's sale to Spotify is a story of platform becoming publisher. Of tech buying media. Of the taming of an industry that still often feels like the Wild West.
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