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Feb. 15, 2012


NAA News


Newspaper readers vote — and voters read newspapers
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A new survey of U.S. voters' media use demonstrates the advantages that newspaper media hold in connecting political advertisers — election campaigns and issues advocates — with registered American voters, the group most likely to the polls. The American Voters Media Use Study, conducted by Moore Information for NAA, shows that 86 percent of registered voters read newspapers in print or online, while 91 percent of voters who contributed money to a campaign read online or print newspapers. More

Public Policy

Pension fix needed to preserve jobs
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After hearing that several newspaper companies may experience a cash squeeze as a result of arbitrary funding requirements under the Pension Protection Act of 2006, NAA has been educating members of Congress about the effect that unusually low interest rates — used to value pension fund liabilities — are having on newspapers with defined benefit pension plans. Since then, NAA has learned that business organizations, such as the American Benefits Council and others, are also pushing for pension relief this year. One proposal being discussed would modify the interest rate used to value pension liabilities as well as provide additional time for pension shortfalls to be amortized. While it may be difficult to move this issue forward in an election year, NAA is working hard to see if pension relief can be in the mix of legislative items considered during a House-Senate conference on extending the payroll tax cut. Other "must-pass" legislative vehicles could present themselves later in the year. NAA members who are concerned about higher pension contributions because of historically low interest rates can help move this issue forward in Congress. More


Commentary: How newspapers can dominate online promotions
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Spending on online promotions is expected to surpass $75 billion by 2016 – more than double its current level — according to Borrell Associates. That's why Matt Coen believes newspapers need to make strategic moves to dominate this revenue category. Coen is president and co-founder of Second Street, a leading provider of private-label online promotions for media companies. In an exclusive commentary for NAA members, he spells out the distinct advantages newspapers have when it comes to dominating this space and the steps publications can take to position themselves for success in online promotions. More

New report details factors, benefits of CMS overhauls
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For newspapers, revamping content management systems is about much more than updating old technology and combining systems. A new CMS speeds up workflow and makes a publication platform-agnostic, with the ability to publish anywhere. A new NAA report, "CMS Considerations," details not only the reasons why there's been so much activity in the CMS field, but also what newspapers must take into account to ensure a smooth transition. The report provides examples and know-how from several newspapers and newspaper companies that have upgraded their content management systems. More

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Meet your customers at NAA mediaXchange 2012
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NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., will have the most advertisers attending ever, the most advertiser meeting rooms ever and the most people representing advertisers ever. Thirty-four advertiser companies, 44 private meeting rooms and in excess of 150 advertising professionals attending mediaXchange suggests that our customers are taking time from their really busy schedules because they care about our media and meeting with you. Advertisers new this year include: Sports Authority, Jo-Ann Fabric and Craft Stores, Petco, Office Depot and Rooms To Go. To facilitate networking, NAA also has introduced a new electronic tool you will be introduced to once you register. Sign up soon — a special discount for NAA members expires March 11.


Revenue threat looms as legal notices come under fresh pressure
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
State and local governments are almost as pressed as newspapers these days to shave expenses in the face of falling revenues. That has given fresh impetus to efforts that would allow municipalities to post all or some of their legal notices electronically rather than as print advertising. More

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Retail sales point to underlying strength
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retail sales picked up last month after a sluggish December, providing a firm foundation for the economy's recovery. Sales rose 0.4 percent in January after being flat the prior month, according to the Commerce Department. More


Magazine newsstand sales suffer sharp falloff
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Single-copy sales of consumer magazines dropped 9.96 percent to 28.9 million from 32.1 million, compared with the second half of 2010, according to a report recently released by the Audit Bureau of Circulations. More

NBC Universal's new Olympics challenge: screen-jumping
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mindful that audiences are no longer relying solely on TV to get all their video content, NBC Universal will use the Olympics to set up a system that purports to count viewers across all the different ways they now watch their shows. More


Parade magazine launches iPhone celebrity app
FierceMobileContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Advance Publications' Sunday newspaper magazine, Parade, is introducing a new app optimized for Apple's iPhone. The free, ad-supported Parade Celebrity collects the latest pop culture news, highlighted by entertainment gossip, interviews and photo galleries alongside the weekly "Personality Parade" feature. More

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Apple to announce 4G iPad 3 on March 7
Digital Spy    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple will announce the launch of the iPad 3 on March 7, and the new tablet computer is expected to support 4G LTE high-speed mobile services, according to reports. More

Business Models

Case study: Tallahassee Democrat thriving
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just how well is the Tallahassee Democrat doing? Bob Gabordi, executive editor, cited new research that shows print readership in Leon County, Fla., is growing, and that 12,000 more people read the Sunday Democrat now than in 2006. More

Finnish newspaper boasts big bundled success
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sanoma, Finland's largest news company, is an early leader in charging for digital access, having signed up — and charged a premium to — a third of the print subscribers to its Helsinki daily, the leading paper by circulation in Scandinavia. More

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