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I am often asked what it's like to represent the news media business in the age of President Trump. On the one hand, the President would be hard pressed to be more disdainful of the press and the role it plays in our society. He routinely calls us liars and manipulators — and Trump and his senior strategy adviser have even branded us as "the opposition party." On the other hand, President Trump is also clearly obsessed by what the news media has to say and, in effect, constantly reemphasizes it's the central importance to our public life. There is, though, one particularly pernicious untruth that he and his advisors tout about the news media that needs to be addressed directly — and that is the idea that the industry is "failing."
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mediaXchange 2017, taking place April 30–May 3 in New Orleans, is about giving news organizations the best tools and insights to find their own "Futures of News." This year, we are introducing a new mediaXchange experience that will offer immense value for many roles at news media publications, making it the premiere annual event for news media. We have confirmed an impressive lineup of leaders and innovators to provide insights from inside and outside the industry. These dynamic speakers will get you thinking in new and different ways! Register now to get the early bird registration rate, and be sure stay for the biggest jazz music festival of the year, the New Orleans Jazz & Heritage Festival, aka Jazz Fest!
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There's a new kind of desert threatening the U.S. and it has nothing to do with global warming or climate change. It's called a "news desert," and it is an increasingly common phenomenon. A news desert is an area in which there are no journalistic organizations that have the means to survive. News deserts are found particularly in rural and economically distressed areas of the country, where for so long local newspapers were the main source of news for small communities, and which now are disappearing at an alarming rate.
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According to a new study conducted by BuzzFeed, American adults still cite the print newspaper as their most-trusted news source, with three-quarters (74%) saying they trust the platform. Newspapers' websites are the second most-trusted platform, with 69%, more than broadcast TV news (68%), talk show radio (57%) and Twitter (49%). Download and share our infographic of the results on your social media channels and post it to your website.
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When Google wanted to explain digital marketing to the top brands in the world, they sought out Mitch Joel, one of the world's leading experts on new media and emerging technologies. Joel is president of Mirum, a global digital marketing agency operating in close to 20 countries. He shares insights on the future of technology and business, including how to use big data to create brand loyalists, how to drive growth in a mobile world, the five technology trends changing the face of business and how organizations can connect to an always-connected consumer. And he provides a preview of his upcoming keynote at mediaXchange 2017, happening May 1 in New Orleans!
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Simpli.fi's ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.
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Transportation is not a sexy topic. Caitlin Johnston of the Tampa Bay Times is very familiar with that fact. So when handed a 182-page plan about the Tampa Bay Express, she knew it was time to explore alternative story telling methods. What came out of it was a stop motion animation using Legos to illustrate the story online. It took 19 Lego people and 200 Lego bricks to build the project.
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Editor & Publisher
As a multi-media valuation firm based in New York, the Kamen Group is thinking broadcast and print-digital growth this year and expects the stock market to be the place on which to keep both eyes centered. Anything media, whether print or digital, will be a smart investment in 2017. Newspapers of the weekly variety will become more valuable than in recent years; daily newspapers that have solid digital formats will become trusted extensions for investors and social media will continue to grow in a dynamic fashion.
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Quartz
The U.S. news media are suffering from low levels of public trust and ongoing attacks from the reigning Republican party and White House. President Donald Trump has called journalists "among the most dishonest human beings on earth," saying he's in "a running war" with them. Chief White House strategist Stephen Bannon has said media should "keep its mouth shut," and called it "the opposition party."
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Poynter
Last week, Facebook visited journalists in Atlanta and Dallas in what looks like the start of a more reciprocal relationship between the social media giant and local newsrooms.
Journalists rely on Facebook to help them reach their audiences, but, until now, Facebook's attention has largely been on national news organizations. The visits are part of the Facebook Journalism Project, which Poynter is part of.
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Digiday
For The Economist, as print ad revenues have fallen and digital ad revenues haven't plugged the gap, the focus has been on increasing profitability by growing digital subscriptions.
That means The Economist is very clear about what it wants out of platforms: to reach non-subscribers and give them samples of Economist content to eventually turn into more subscribers. Over the year, it has grown social media followers by 25 percent.
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MediaShift
The real first step to solving the fake news problem is to accept that it can never be fully eliminated, said a group of media experts who debated the issue at an event hosted by the New York Daily News Innovation Lab in New York City.
"There will always be people who refuse to believe we landed on the moon," said Jane Elizabeth, senior manager at the American Press Institute.
The event was structured as a debate with two teams of three panelists on each side.
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Adweek
Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them for at least 20 seconds.
It's estimated that video publishers will be able to pull in a whopping 55 percent of all ad sales, a major win given the scarcity of opportunities for them to monetize content to date.
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Ad Age
There's little doubt that virtual reality is the next frontier in experiential marketing.
But the groundbreaking platform has many challenges to overcome before it becomes a mainstay in marketing efforts — chief among them, the high cost of production.
But if anything can take virtual reality from niche to mainstream, it's the need for advertisers and marketers to stay on the bleeding edge of technology.
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Tech Crunch
Twitter may have re-oriented itself and laid off part of its workforce to streamline its business, but it still doesn't look like it is bringing in enough money to keep Wall Street happy.
Here is the biggest data point from the company's fourth-quarter earnings report: according to the company, advertising revenue totaled $638 million, which was down slightly year-over-year. A reversal in its advertising growth is certainly not going to help Twitter's case.
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MediaShift
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?
Learning from and iterating upon even the simplest elements of your newsletter can lead to powerful insights and improvements for your newsletter and audience, as we discussed in Designing a Data-Driven Newsletter.
Curators traditionally rely on three standard metrics to gauge newsletter effectiveness: open rate, click-thru rate and subscription rate.
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Journalism.co.uk
The team behind Ophan, the Guardian's in-house analytics platform, has developed a new "scaled-up" tool designed to help journalists keep up-to-date with news consumption trends around the world.
Kaleida, launched Feb. 8, collects data from outlets across the media industry and presents it in a variety of ways to help editors see what topics they should be covering for their audiences.
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New York Magazine
When Instagram (and by extension Facebook) announced the rollout of Instagram Stories during summer 2016, the company wasn't shy about acknowledging that its newest product was all but a carbon copy of Snapchat. In design. In functionality. And, most blatantly, in its name: Instagram didn't even bother finding a synonym for the made-famous-by-Snapchat term "Stories."
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Digiday
The news on Twitter seems unrelentingly bad lately, with its stock down on last week's earnings report showing that Twitter only added 2 million users last quarter with quarterly revenues dropping slightly from the previous year. Here's one bright spot: News publishers say Twitter is growing as a source for video distribution and revenue.
Across three Twitter accounts for Business Insider and two sister publications, Business Insider attracted more than 6 million video views on Twitter in January.
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