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Feb. 16, 2011

NAA News


Webinar offers an overview of mediaXchange 2011
NAA's mediaXchange, the largest annual gathering of industry executives in North America, is scheduled for March 25-28 in Dallas. Are you a first-time mediaXchange attendee? Are you debating whether this event is right for you? Do you want to know what's happening at the conference? A free webinar on Feb. 28 is designed to answer these questions and more. Register today!

Nominate a 'Local Hero' for Sunshine Week
Sunshine Week annually celebrates the importance of open government and freedom of information. This year’s observance is scheduled for March 13-19. NAA, individually and through work with the Sunshine in Government Initiative, advocates for greater government transparency. We encourage our members to promote Sunshine Week through their organizations and publications. Sunshine Week organizers have created a toolkit and are sponsoring a Local Heroes contest to recognize citizens who push for greater government transparency in their communities. Nominations are due Feb. 18. The winner receives an expenses-paid trip to San Diego in April to be honored at the American Society of News Editors convention. Second- and third-place winners earn $500 and $250 prizes.

Case Study

Retailer leverages local media, text campaign for new revenue
A mid-tier shoe chain has effectively used texting with traditional media to generate $3,500 a week in new revenue. This text-marketing campaign has upped the number of traditional customers at brick-and-mortar stores and has increased traditional media buys to help build opt-in lists. A new Local Media Insider case study explains the strategy involved. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Retail sales hit another new high in January
The Atlantic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The bad weather didn't keep all Americans from shopping in January. U.S. sales for retail and food services rose for the seventh month straight to $381.6 billion. More

Walgreens launches campaign to push store-brand products
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The drugstore chain has started a national advertising campaign for Walgreens-branded health and wellness products. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand. More


Strategic outsourcing of ad sales drives millions in positive cash flow for newspapers. Find out why The New York Times, Toronto Star, The Washington Post, The Chicago Sun Times, The Philadelphia Inquirer, The Pittsburgh Post-Gazette and others have sourced their ad sales to Classifieds Plus!

Neiman Marcus opens customer door wider
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After a recession that cost the company $1 billion in annual revenue, new chief executive officer Karen Katz is on a mission to make the posh chain a bit more inclusive. More


Pandora plans to diversify into sports and news content
PSFK    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In its recent IPO filing, online radio station Pandora has revealed several of its future plans to move beyond music in order to build a long-term business. More

Consumers are downloading — not clipping — coupons
NACS Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A report from Inc. indicates that digital coupons accounted for more than $1.2 billion in savings in 2010, representing a 41 percent growth over the previous year. More

National spot radio up 17.7 percent in 2010
Radio and Television Business Report    Share    Share on FacebookTwitterShare on LinkedinE-mail
After a dismal 2009, national spot radio bounced back with a strong year in 2010. The 17.7 percent increase was driven by strong demand across auto, telecomm, retail, consumer products and entertainment, along with an active political season in the run-up to November's elections. More

Business Models

Print newspapers have a place in a tablet-heavy future
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jason E. Klein, president and CEO of the Newspaper National Network, argues that tablets aren't going to sweep away the print newspaper business anytime soon. More

The state of play for paid content
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The late, though not necessarily lamented, 2010 was supposed to be the Year of the Paywall for newspapers. But consumers overwhelmingly repudiated the efforts of the few publishers who dared to demand payment for access to the news. More
For more information about NAA, please contact Jeff Sigmund,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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