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Feb. 20, 2013



Find out how to energize your business at NAA mediaXchange
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NAA mediaXchange 2013 runs April 14-17 at the Hilton Bonnet Creek in Orlando, Fla. The first full day of programming kicks off with "Newspapers and the New Digital Age Community," a keynote address by Roy Spence, co-founder and chairman of GSD&M. That's followed by sessions on NAA's latest "How America Shops and Spends" research, the power of preprints, online shopping, the strength of digital subscriptions and new revenue sources. More

Public Policy

Guild supports NAA's lawsuit challenging the Valassis NSA
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The Newspaper Guild-Communication Workers of America, which represents 25,000 workers, has filed an amicus brief with the U.S. Court of Appeals for the District of Columbia Circuit in support of NAA's petition asking the court to vacate a special negotiated services agreement between the U.S. Postal Service and Valassis Direct Mail. "In what are already very difficult times for our industry, both workers and employees recognize how devastating this postal deal is to the future of good jobs and good journalism, the bedrock of our democracy," Guild President Bernie Lunzer said in filing the brief. More

NAA opposes NCAA media credentialing policies
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NAA and several other press associations sent a letter last week to NCAA President Mark Emmert, expressing frustration with his apparent unwillingness to discuss the NCAA's restrictive media credentialing policies. For several months now, the press groups have tried to schedule a meeting in hopes of finding common ground in enabling journalists to provide readers — and college sports fans — with robust game coverage while meeting needs of athletic conferences and schools. The letter explains how "the NCAA has attempted to shift responsibility to individual schools; while the individual universities, in turn, cite NCAA guidelines as the rationale for their actions. The result: There is no accountability for policies that infringe on our work and our publication rights." The groups are hopeful that meaningful discussions can happen before the start of the NCAA men's and women's basketball tournaments in March.


How McClatchy teaches 30 papers to sell digital
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Among newspaper companies, The McClatchy Co. has one of the most highly developed digital sales operations in the country. McClatchy's digital approach can be distilled into six essential concepts, which company executives have begun to share with people outside the company as part of the American Press Institute's Transformation Tour, produced in association with The Poynter Institute. More

10 questions with Mark Jurkowitz of Pew Research
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Pew Research Center's Project for Excellence in Journalism has released case studies of newspapers beating industry norms in revenue, either in digital or print. The report's author, Mark Jurkowitz, spent months doing the research. In a Q&A with API Executive Director Tom Rosenstiel, Jurkowitz shares essential characteristics of successful newspapers — and their leaders — as well as what gets in the way of those seeking to emulate that success. More

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Map a path to the future with digital content strategies
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Transformative Content Strategies, an API-Poynter workshop scheduled for Feb. 28-March 1 in Washington, D.C., reveals how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. Led by Clark Gilbert of the Deseret News and Deseret Digital Media, this workshop features the Content Model Dashboard, a tool for decision-makers to score digital operations and determine the right areas to strengthen. More

Young Readers

Free curriculum available for NIE Week
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Newspaper In Education Week 2013 runs March 4-8. This year, API has partnered with the Newseum on a free, three-unit curriculum with lessons for middle- and high-school students, along with extension activities for elementary students. The curriculum uses the newspaper as a supplemental resource and incorporates existing Newseum materials. More


Analyst sees J.C. Penney incurring more costs
The Associated Press via Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A Morgan Stanley retail analyst says she doesn't expect J.C. Penney to return to profitability until 2016. The outlook comes as Penney earlier in February began adding back some of the temporary sales it ditched in 2012 in hopes of luring shoppers who were turned off when the discounts disappeared. Under CEO Ron Johnson, Penney is also adding price tags or signs for more than half of its merchandise to show customers how much they're saving. It's backing the strategies with new print and TV campaigns. More

Ford again using social media to generate buzz for new Fiesta
Detroit Free Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This time around, Ford will give new Fiestas to 100 social media-savvy people and ask them to entertain followers in any way they choose. The idea comes on the heels of a social media experiment with a Lincoln Super Bowl commercial involving Jimmy Fallon and a story line developed from people tweeting stories about the brand. The commercial was panned but viewers paid attention and recognized which brand the ad was promoting. More

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Magazine mega-deal would create a new king of circ
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a potential deal between Time Inc. parent Time Warner and rival publisher Meredith Corp., most of Time Inc.'s portfolio would join Meredith's magazines in a new company run by Meredith. Time Warner would get a large payment, reportedly $1.7 billion or more, and hold onto only Time, Sports Illustrated, Money and Fortune. More

Microsoft's Outlook takes aim at Google's Gmail
The Associated Press via The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Microsoft is so confident it has the Internet's best e-mail service that it is about to spend at least $30 million to send its message across the United States. The barrage began Feb. 19, when Microsoft's twist on e-mail,, escalated an assault on rival services from Google Inc., Yahoo Inc., AOL Inc. and a long list of Internet service providers. As part of the process, all users of Microsoft's Hotmail and other e-mail services operating under different domains such as will be automatically converted to by the summer, if they don't voluntarily switch before then. More

Report: Google to open its own retail stores this year
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It started with Apple stores. Then came Microsoft stores. Are Google stores next? The Silicon Valley company hopes to open retail stores in time for the 2012 holiday shopping season, according to a report by 9to5Google, which cites an unnamed source. More

Jalopnik redesign shows how Gawker Media plans to open up blogging to its readers
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jalopnik, the auto blog of the Gawker empire, debuted a new streamlined design that sheds the two-column, app-like experience of the last redesign in exchange for big images and the return of the reverse chronological format and the endless scroll. But it's not just the aesthetics of the redesign that are interesting. The new Jalopnik now allows readers not just to comment on stories, but also to create personal micro sites and discussion areas independent of the site's editorial staff. More

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News app lets readers subscribe to specific journalists    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A news app which offers readers subscriptions to specific journalists has been launched following the closure of a free Dutch newspaper. While some of the content on the app, such as that found within its reviews section or live blog, is free to access, the app includes a subscription model for readers to access the work of individual journalists. More

Why LinkedIn is a sleeping giant of publishing
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over the last four months, LinkedIn, always living in the shadow of the sexier social platforms, has quietly built out a publishing platform. It is now a publisher in its own right, under former Fortune editor Dan Roth, with LinkedIn Today feeding aggregated articles from more than 1 million publications to LinkedIn's 200 million users based on their preferences. More

More than 30 percent of WSJ traffic coming from mobile    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost one-third of The Wall Street Journal's online readers access content on a device that has a screen size of between 4 and 7 inches, Raju Narisetti, head of WSJ Digital Network, said at the Digital Media Strategies conference in London. Putting mobile first is a "profound challenge" for publishers, he said, noting that many large newsrooms are making mistakes in that they are not paying enough attention to how readers consume advertising on different devices. "We have to own that knowledge," Narisetti said. More

Business Models

Boston Globe will 'untangle' its two websites
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The difference between and isn't clear to "many people in this community and people in this newsroom," Boston Globe Editor Brian McGrory said. So job No. 1 is "to untangle them," McGrory said, a task that "will involve some pretty strong maneuvers here. We're going to start removing our in-depth Globe journalism from, which is not a small move." More

Four slightly offbeat revenue ideas for newspapers
Ebyline    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As ad pages and subscriber numbers dwindle at many newspapers, publishers need more creative ways to monetize their brands. Some newspapers have been quicker to innovate than others, and it's unclear which strategies will pay off, so Ebyline turned to some experts from outside the journalism world — from corporate branding to fashion — for ideas that could help newspapers stay solvent in 2013 and beyond. More

The NYT uses Twitter trends to target ads
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The head of the research lab at The New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content that is trending on Twitter. It focuses not on age or gender or ZIP code — things that may be irrelevant for some advertisers who want to target specific content topics — and instead focuses on what content is being talked about the most. More

NAA Updates

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