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Feb. 22, 2012


NAA News


Guide to branded editions offered
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Newspapers are reporting both branded and digital editions to help articulate the strength of their audiences in verified, quantifiable terms. Audit Bureau of Circulations rules for reporting and qualifying branded editions were adopted to provide newspapers with more marketing flexibility than ever. The NAA/ABC Circulation Subcommittee has developed a guide to branded editions to help newspapers take full advantage of this flexibility. More


Webinar offers details on home improvement marketplace
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A free webinar on March 5 for NAA members examines the buying process funnel in the home improvement marketplace. As consumers spend more money and time improving existing homes instead of buying new ones, what things are they looking to do, and on what schedule? Join Art Spinella, president of CNW Research, for a discussion of what information sources influence these decisions. Register today.

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Hear multimedia insights at NAA mediaXchange
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NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., offers the chance to learn about the latest NAA research. The "Multimedia Audiences/Cross-Platform Insights" session highlights new data on how newspaper audiences use multiple platforms — print, Web, smartphone and tablets — to access local information and advertising. You'll find out how this information can help you build engaging products and drive revenue. Sign up for the conference by March 11 to receive a special rate for NAA members.

Sunshine Week Local Heroes contest deadline extended
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The deadline for nominating a Sunshine Week 2012 Local Hero is now March 7. The contest honors the work of ordinary citizens in advocating for greater government transparency in their communities. Results will be announced during Sunshine Week, which runs March 11-17. The winner receives a trip to Washington, D.C., to be honored during the annual American Society of News Editors convention, which is being held in conjunction with NAA mediaXchange 2012. Second- and third-place winners receive cash prizes. More

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Newspapers showing early interest in Pinterest
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Pinterest recently became the fastest website in history to reach 10 million monthly visitors. The social network, which some have likened to virtual scrapbooking, is being used by a small group of early adopters to showcase newspaper content in new ways to a new visually-minded audience. An NAA article provides insights from The Wall Street Journal and Columbia (Mo.) Daily Tribune and offers links to other news organizations’ Pinterest boards. More


Convinced fewer voters are turning to newspapers? Think again
Campaigns & Elections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Need more proof that newspapers have made a comeback when it comes to political news and advertising? In the 2002 elections, the newspaper industry collected a paltry $35 million for political advertising. It's likely that more money was spent on bumper stickers that year. But fast forward to 2010 and the newspaper industry increased its take nearly tenfold to more than $300 million in political ad sales. More

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Housing starts rise above forecasts
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Builders broke ground on more homes than forecast in January, helped by warmer weather and adding to signs the residential real estate market is stabilizing in the United States. More


Tablet magazine experience falls short
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a new survey, 67 percent of tablet users say they would rather read an electronic version of a magazine than a paper version. However, the preference may be more based on convenience than aesthetic. Roughly 65 percent of tablet magazine readers said the print magazine experience is more satisfying. More

AOL may never be able to patch up Patch
Fortune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL's hyperlocal news venture Patch was created to fill the void left by local newspapers ending operations around the country. But, with just a few sites actually turning a profit, the numbers may never add up. More


AP inks digital syndication deal with entertainment publishers
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The entertainment feed of breaking news and feature stories from Billboard and The Hollywood Reporter can be purchased for online use under the content-distribution arrangement with The Associated Press. More

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Newspaper article matching coming to Windows Phone
The Verge    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Microsoft's Bing Vision service for Windows Phone will be upgraded to support newspapers in March. Windows Phone users will be able to take a photo of an article using their Windows Phone camera and link directly to a digital version of the article online. The service, available globally, will provide access to content from more than 3,000 publications. More

Business Models

Case study: Virginia weekly increases circulation 25 percent
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Chesterfield Observer, a weekly based in Midlothian, Va., increased its circulation by 24.6 percent by adding two new ZIP codes to its bulk mail distribution. In order to increase circulation, advertising increased its rates by 27 percent. Year-to-date sales as of December 2011 were still up 39.2 percent compared to last year's. More

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For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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